Free Digital Marketing Course

Jul 11, 2024

Free Digital Marketing Course

Introduction

  • Overview of digital marketing
  • Importance in modern business

Types of Digital Marketing

  1. Search Engine Optimization (SEO)
    • Techniques for improving site visibility
    • Importance of keywords
  2. Content Marketing
    • Creating valuable content
    • Engaging target audience
  3. Social Media Marketing (SMM)
    • Use of platforms like Facebook, Instagram
    • Strategies for engagement
  4. Pay-Per-Click Advertising (PPC)
    • Paid advertising methods
    • Budget management
  5. Affiliate Marketing
    • Partnerships and commissions
    • Finding suitable affiliates
  6. Email Marketing
    • Crafting effective emails
    • Building subscriber lists
  7. Mobile Marketing
    • SMS campaigns
    • Mobile app marketing

Tools and Platforms

  • Google Analytics
  • SEMrush
  • Hootsuite
  • MailChimp

Metrics and KPIs

  • Website traffic
  • Conversion rates
  • ROI on marketing campaigns

Strategies and Best Practices

  • Audience targeting and segmentation
  • Creating a marketing plan
  • A/B testing
  • Monitoring and adjusting campaigns

Case Studies and Examples

  • Successful digital marketing campaigns
  • Lessons from industry leaders

Conclusion

  • Summary of key points
  • Resources for further learning