who's too busy to create new customers everyone's being a busy operator doing dumb [ __ ] the number one thing you should be focused on is making new customers and keeping your customers I'm busy as hell you want to see my Monday next week what you're about to see is 15minute meetings from 8:00 a.m. literally until 8:00 p.m. I'm busy but I'm never too busy to make content for the internet because I'm always trying to create new customers attention is the number one asset Gary when we last spoke about a year and a ago we covered a range of topics from the importance of hiring the right people and treating them with empathy and respect and also the importance of focusing on YouTube shorts and some other digital uh marketing platforms since then your VCR group opened its first restaurant and it looks like a few others could you share how uh nfts continue to influence your restaurant business and I'd also like to hear more about what motivated you to enter the restaurant industry and how you've managed the growth and scalability of the ventures I'll answer the second one pretty easily David Ritz and uh Josh Capon Chef Josh Capon the r and the C and the VCR are two gentlemen that I watched operate in New York City for 20 years both David was the operating partner of empeon which is a three star uh Mexican restaurant in Manhattan which is a tough gig to get from The New York Times and Josh Capon is the legendary personality Chef who is behind lore fishbar one of the really strong executions and a burger Champion by the way back to your world like Burger bash a Time Burger bash Champion so the reason I decided to get involved was relationship originally I was just going to invest I got a little bit more involved put my name a little bit more behind it nfts as everybody in this world knows in this office uh and this conference uh the brand of nfts has taken a huge hit because there was a lot of greed in the short-term trading of it and the crypto Market is very you know uh still maturing but as a utility it's remarkable the way we used it for fly fish club which officially opens this summer is it is a membership as you know there's a lot of membership clubs now popping up in New York City incredible executions by zero Bond uh zz's has opened up a great one in Hudson yards we think that New York is going through the lond ification of the city so you think of the London food market a lot of private clubs we're seeing that happen in New York and so we wanted to enter that but instead of um just selling General memberships which we do as well when you have the nft it's actually your asset right so when you enter when you sign up for a country club you pay a membership but it's not an asset right whereas with the nft this is what's so amazing about nft is it is your membership but if you want to sell it in the open market and that the utility we can add on it the extra so it's an incredible thing I I recommend this I don't want to spend too much time on this but I recommend this crowd understanding the macro nfts not the individual nfts nfts are stuffed animals and then there are Beanie Babies and fads within it but in the macro it's a profound thing so that's my kind of universe in that and you know obviously we opened up three restaurants in Fountain Blue in the new Las Vegas um um hotel and look I grew up in Wine Liquor beer retail so I grew up in a retail store stocking shelves ringing up customers I'm obsessed with qsrs as a business model uh Vayner media uh my agency over the LA you know we're a 2000 person Global agency now it's not just digital we make more Super Bowl commercials than everybody in the world in the last 5 years we've had the luxury of working with a lot of qsrs both on the franchise e and the franchise or level um I I I couldn't be more excited about this industry I'm at an airport right now about to fly out like I wouldn't have said yes to this if I also didn't equally want to be part of this conversation because I think this industry like many industries that are trading with consumers are going through a very substantial shift of where attention is apps delivery Last Mile door Dash like there's just so much going on it's a great time to be in business if you're on offense and it's an atrocious time to be in business if you're on defense if you don't have the stomach or the grit or the want to learn new things and get at it this is a really bad time because A lot's changing and the operators in this room have more to do but the good news is if you put in the work you'll get more results that makes sense thanks Gary when we last spoke you know you emphasized YouTube shorts Tik Tok other platforms me giving the given the fast changing uh fast-paced changes in social media do you still see these platforms as the primary channels for attract customers today or are there any new ones or strategies that you'd recommend no actually you know it's funny I have a new book coming out called day trading attention which comes out next month and I was in Miami two days ago at a conference called possible which is kind of become a hot new big conference for marketers in the Fortune 500 so Fortune 500 CMOS all over the place and I gave the morning keynote and my opening Point really kind of caused a lot of rough in our industry in our little Madison Avenue industry which I said organic social media organic social media not even putting paid behind it is now the starting point and the most important place for every brand to Market on and so definitely for this sector knowing all the brands that are part of this for portfolio how they do day in and day out Tik tock Instagram YouTube Shorts Facebook Twitter X LinkedIn Snapchat Spotlight I can show you a direct correlation of people's growth or non-growth in marketing based on how serious they are in that craft and then when you add paid on top of the posts that go well it's remarkable you know I'm not going to waste time here and go through the text but I want to tell you what's on this phone there's a text from my best friend Brandon wari he uh I've known him since I was 14 he uh he uh runs my family wine store in Springfield New Jersey uh two three Saturdays ago he texted our Wine Library marketing thread and he said quote this is the craziest thing I've seen in 25 years that was based on us running a different not organic but paid a paid social media post we spent $5,000 for the week on the ads on a 510 and 15 mile radius of the store and as everybody in here knows people are going to stores less more Uber Eats and door Dash less foot traffic and drive-thru and from the 9: to 10:00 a.m. hour brother on a Saturday which was the Saturday after Easter which is our slowest Saturday of the entire first two quarters because everybody loads up up the weekend before we had more we had 150 customers come through from 9 to 9:15 in the morning on a on on a weekend that was supposed to do 11 customers in the first hour wow what the reason I'm telling everyone that this story is I know that if people know how to make videos actually you know what I'm going to show you for instance what I'm talking about here we go it's be a little blurry but stick with me everyone a 95 Point red wine originally $50 now $9.99 this Saturday only at Wine Library the 2018 Gran state barasa shz is the perfect string where that ad run on Facebook and Instagram only on a 5 10 and 15 mile radius of our store is running right now this Saturday for this Saturday it's going to perform 14 to 20x better than our Direct Mail campaigns that we've been running it crushes what we do on Google search it's it's unbelievable I know every person in this room is grossly underestimating social media marketing social media marketing as we sit here all today at this conference is what television was in the' 60s and 70s and ' 80s it's the most important medium where all the attention is but unlike television you don't have to do vanilla you could be very specific if your store is where my dad's store is in Springfield New Jersey you can do an ad for the next town over which is Short Hills and the video can start with Short Hills New Jersey we've got to buy two get two burgers free this week like sale like the stuff that is always performed on television for qsrs right deal everything that this group is spending and every group is spending on above the line two for two we all know that right now in an inflationary environment whoever's on deal is really you know this this is what I'm sure you're all talking about but if you're going to be on Deal you're already giving up Margin can you imagine wasting money on marketing to get people aware about you giving up Margin so you can imagine basically punchline because I don't want to go too long-winded we're spending $5,000 a week on something that used to cost us $53,000 a week to get half the results on let me say it let me say it nice and slow what used to cost my daddy $106,000 to do in sales and traffic is now costing $5,000 because we've gotten at the first second of the video you saw what happened there right brother like it's a it's a talent game now the reason I wrote the new book and the reason I'm going to go into detail here is anything can work and not work social media works when you know how to do it it doesn't know it doesn't work when you don't know how to do it this is just a game of Hales and Have Nots are you good at it or you not good at it right and so I just really want I want this crew to be good at it right so again I want everybody to look at this the reason this works is you could be sitting right now and be like Gary we've tried social media doesn't work well do you really do you really know how to actually do it because if you if you if you don't do what I'm doing here a 95 Point red wine originally $50 now $9.99 you have one second to get people's attention so this is a game of are you great at your craft social media outperforms everything if you're good at it if you made a video about trying to sell a burger for $3.99 instead of $699 but it took you 8 seconds to get to the punchline on the video you already lost is that because everyone's just scrolling really fast through the different platforms or yes it's because you have one second to it's because people are making television commercials on social media we used to sit around without remote controls and watch commercials in 1971 we don't do that anymore brother I wasn't in 71 no you weren um Gary let me ask you a different question you know in your recent or maybe not so recent conversations with industry giants like Danny Meyer and John Taffer on the ascary V show uh they considering their success in building their restaurant Empires and their expertise in turning around failing establishments how do these discussions influence your own approach to entrepreneurship if at all you know it's I'll jump in on that one the reason John and Danny are people I bring on my podcast is because those they like me learned in the trenches and we have a complete philosophical alignment right Danny especially you know John's fun because he's a hacker right he'll be like excited about like the red colored napkin and I love that kind of crap yeah Danny so John's more tactical which appeases me and then Danny's more philosophical you know I uh I just I don't even know how to think without thinking the customer is always right right now I have to innovate I have to be ahead of the curve but what I mean by that is if you're not in service of the person that's buying stuff from you like what are you doing and if you're not in service of the people that work for you that are in service of the people that buy from you what are you doing and I think um I think that is something that I will go to the Grave on and something I learned in the trenches at a liquor store at baseball card shows at my lemonade stand even and uh definitely in my agency and so um it's not that I learned from them I want people in my audience to hear from different voices to reinforce the things I'm trying to get them to hear got it that's helpful as an entrepreneur known for successfully managing multiple businesses What would would you say is the single most valuable piece of advice you could offer to fellow entrepreneurs striving to juggle multiple restaurants in our audience that your relationship with your direct reports your regional managers your coo like no one can scale without people and I've watched so many people brother try to scale where they treat their people like slaves instead of like family they don't work for you you want some good advice everyone they don't work for you you want to have 437 locations wrap your head around you working for everyone that works in all 437 locations and in the corporate office brother the biggest mistake everyone makes is they think they're the boss when you're the CEO of something at scale you're the ultimate employee and it's a brain twist you know like think about it if you hire Sally and she's the regional manager and you're expanding an a qsr brand to 20 locations cuz now you've made it heck one location but I'm going to go with 20 cuz I want some of the Big Wigs to hear this if she's the regional manager for the State of Florida or the southeast if you and her are not good what do you think's going to happen disaster and many bosses don't like the emotional stuff they don't have the emotional intelligence to build scale leadership requires a lot of ying and yang you you can't just rahah and money everything through you can't burst through every wall like the Kool-Aid man some of it's got to be bedside maners some of it's got to be therapy some of it's got to be big brother the emotional intelligence required to have your top 25 people be in a family business mindset not a corporation mindset is very hard but it starts with you at the top do you give a crap about them more than you care about your wallet yes I do I do care about them way more than I care about my because because the funny thing is if you actually know [ __ ] do care about them your wallet ends up becoming bigger but so many people are shortterm transactional and are in for a quick Buck or want to flip the whole thing to a private Equity Firm or whatever they're up to and they screw it up brother everybody's just like short term now now now I want more followers I want more money I want more Fame I want a blue check mark I want a Rolls-Royce I want a Lamborghini I want a yacht everyone's so materialistic in short term they're not putting down the family business values that are required for scale makes sense Gary as a seasoned entrepreneur you've undoubtedly encountered various challenges and successes reflecting on your journey could you share what you consider to be the biggest mistake you've made in business and what valuable lessons you learned fnday my cryptonite by a country mile is ironic given what we're doing right now on stage in this environment my greatest strength is cander I shoot it Uber straight Gary ve number one in cander Gary vaynerchuk day-to-day operating CEO of all his companies bad at cander in his 20s 30s and into his early 40s I've solved that dramatically in The Last 5 Years but I'm still probably like a five out of 10 but I used to be a 1.5 out of 10 cander came hard to me because if you notice how I was talking in the last question I'm glad you followed it up with that that question because it will probably make sense to people I over family isn't I I I couldn't be the bearer of bad news it was hard for me I thought that if I told someone hey Dustin you're really blowing it on videos it's not working that as soon as but like we can do this we can work together that when I left Dustin would be like oh crap I'm getting fired and that I was giving him fear what I've learned at 48 is that's not true if you position it properly and you really try to make sure they hear that you're trying to give them the value in a lot of ways it does two things one a lot of people really like knowing where they stand and two if you God forbid have to fire that person they're not going to be completely caught off guard if you've been able to give them cander I created a lot of entitlement and a lot of delusion in my organizations through my career and anyone that's ever worked for me I'm I feel very confident that 90% of them really like me and have great things to say about me but the 10% on Earth that don't it was only because of my inability to be canderous that led to sloppy firings I mean brother early in my career I could literally go up let say we work together right and you were like a stock boy in my liquor store I could literally go up to you on Friday and be like bro you're the [ __ ] best like I love you like have the best weekend and then on Monday be like can you come in the office be like hey we got to let you go and you're like what the hell I and and I would be like what you don't know that you've been like I could be Che like because I wasn't so about the money like I tried to find every optimistic way to get you there and then it'll eventually be wits end so through my journey the biggest failure was I didn't get to can and I call it kind cander I don't call it cander I don't call it radical cander all those things are great but for me I call it kind cander if you're going to deliver micro bad news make sure you give them the macro picture that you're actually doing it because you want them to win not because you're getting rid of them if you can to me eliminating fear is my great honor both as Gary ve and as Gary vaynerchuck when I had that Day of Reckoning with myself of oh my God my lack of cander is creating fear because people don't know where they stand that was a devastating day in my career and I'm glad I'm on the other side of it but I still have more work to do yeah no that makes complete sense it's it's not necessarily what you say it's how you say it to to people at times and oh that by the way not at times let everyone hear this loud and clear H how someone feels after they speak to you is the punch line not what you said okay what do you do for fun this uh and the reason I said this is my here are my favorite fun things in the world number one watching the New York Jets which tells you a lot about how much I look at fun number two going garage sailing literally going to garage sales and finding something for $4 on a table that I know is $31 on eBay is a greater high for me than getting a $25 million gig at Vayner media those are my fun things my ultimate fun is family and friends I'm obsessed with sitting around a dinner table a breakfast table and just being with my family and friends and shooting the [ __ ] like old school like like you know when you look at Europe and like some people just that's all they do they don't really work and they just hang out with their family for breakfast lunch and dinner I love it I'm about it and then finally what is absolutely true is that man I got very lucky uh it's been the theme of my day today I said something earlier today that I'd never said exactly that way before and now this is going to be the third time I'm saying it today my work is my joy this is my hobby I like doing what you and I are doing right now I would rather be doing this this right now than playing a round of golf then sailing then cooking then watching a movie then playing a video game this me and you right now I love it I enjoy it to no end and I think that's the ultimate work life balance work life balance to me is happiness on all equations when I hear my friends or acquaintances or people in social media say things like I work 9 to 5 Monday through Friday I have great work life balance and you you ask them do you like your job no no no I don't like it at all I'm like you don't have work life balance you have 40 hours a week every week that you hate that's not balance that's tolerance what do you say you have children you know what advice can you give our audience for how they can guide their children through growing up with all the social media and digital platforms in today's environment by being an actual parent if you don't like your kids being on Tik Tok delete it off the phone that is the easy answer but it's hard because there's peer pressure and parents don't like being unpopular in our generation I don't know about your parents brother but I can promise you your parents parents they didn't care what your parents thought of them they parented I think the other way to address it is the real way self-esteem any child is capable to na navigate life let alone social media if they have actual self-esteem if they're insecure they will be vulnerable let me tell you what's harder than self than social media in 2024 High School in New Jersey in the 90s if you didn't have self-esteem you got into drinking you got into fighting you got into stealing this is a self-esteem insecurity framework people are demonizing social media that's fine like I tell people all the time social media is this generation's alcohol we B do you know brother we banned alcohol in America during Prohibition in the 30s and 40s like you could you know are we Banning Tik Tok ban them all it's not going to change the problem here we are over coddling our children you want your kids to be capable stop giving them money after they're 18 let them stand on their own two feet you want your kids to be capable do not allow your local sports organizations to give out eighth place trophies they're straight [ __ ] the it seems like that it seems like that landed um G I'll ask you different question um you know you're we've talked about the importance of cander and hiring great people um you know given the recent challenges and recruiting within the restaurant industry can you share insights on attracting the right Talent man this is this is a hard this a actually brother you're asking a really important question I want everybody to hear us nice and slow we do have a problem and here's the problem a lot of these kids have better Alternatives a lot of the kids that we used to hire for you know back I mean I when I was growing up 505 an hour was New Jersey's minimum wage you know the the kids that we used to hire for minimum wage that were high quality high impact minimum wage workers are now making too much money on Tik Tok on eBay on Amazon if you know like they're just they have better options we're in a little bit of a pickle in that the answer to this is we're going to have to find ways to change our economics cuz I think it's going to require us to pay more until the robots get here and I mean that by the way you know this the qsr industry good good news this is only a short-term problem for the next 3 to 7 to 10 years because literally the majority of the brands in this building in 10 years the register and the Fulfillment of the food will be done by robots do you think that it will still be done in you know high-end restaurants no no no no I think that's a different game and that gets into look if it costs us more money for high-end restaurant waiters and bartenders in front of house you know what's going to happen consumers are going to pay more you only have two options if your cost of goods are up you're going to have to increase your prices and you know everybody wants everything to be off you know everybody has great feelings about like everyone should be paid a million dollars cool then you're GNA have to pay more if you if everyone gets paid a million dollars hamburgers are going to be $7,000 makes sense yeah I don't the reason I just want to click on this because I know this is important to everyone in this room look I I I do think that a lot of good talent has better options now every kid knows that they can make 80k a year 50k a year just by hacking around on social media and so we're going to have to up the game and we're going to have to get bigger margins on our let's say a high-end restaurant like more margin on wine right um that steak's going to cost a little bit more like I think we're going have to pump it cuz you're going to have to pay a little bit more for better Talent cuz they have too many options and that's not going to change yeah Gary I'm going to do something uh that's totally Off Script for for everybody in the audience right now but I want to open up some Q&A to the group I know last go around I was just asking you question after question and I'd really like to see if any of the owner operators have questions for Gary And if so maybe stand up and I would love to do Q&A you like to do this stuff anyway yeah love it this is my preference because I love the very nuanced detailed questions because a lot of this stuff can be very macro strategy but the micro nuances of day-to-day business or like how do you get Tik Tok to do this or what how do we get drive-thru faster or how do we get more margin and wine or whatever it might be I I I love being an operator and I'd love to share those thoughts Gary Gary we love you I was going to say something else but it's a large audience here great but talk talk can you give us you you said how you do the social media videos you catch them in the first second two seconds right you put a lot of effort in learning how to do that um as busy operators in the room uh what advice would you give I think we all know that people are looking at social media we operate in airports I know you have an idea that came in your head how do you get somebody you're in the airport now to do what you want them to do in terms of ordering food quickly uh through online order platform go like tell me what would you what would that brother brother I think it's storytelling and content as someone who goes to me you know I don't know exactly what you do and you're more than welcome to jump back in and give me but as someone who goes to many airport bars and like orders on the iPad and has food delivered to me like all you need to do is make more people aware of it the way you make people more aware of it is making videos pictures on the internet predominantly social media to make people aware of it so so what Brandon was doing in that video that I showed you outside of Wine Library you've got to make a compelling video for social to say like the videos be like do you travel a lot in airports boom next scene like don't eat crappy things like at the convenience store not to Raz on Hudson News because I love those people don't pick up something at Hudson News sit down for 15 minutes and do with like show them in the place that they live in and when I hear busy operators who's too busy to create new customers everyone's being a busy operator doing dumb [ __ ] like the number one thing you should be focused on is making new customers and keeping your customers I get so frustrated brother thank you for the love like I think about this I'm busy as hell you want to see my Monday next week I'll show it to you here's my Monday next week Monday the 22nd what you're about to see is 15minute meetings from 8:00 a.m. literally until 8:00 p.m. I'm busy but I'm never too busy to make content for the internet because I'm always trying to create new customers Gary how do you juggle running all these different Ventures people lots of good people that I put in touch like I said earlier about that woman who runs my S like I have great Lisa Buckley is great she runs the Los Angeles Baner media office Andy K is great he runs Vayner media my brother's great he runs our sport agency Eric wenberg is great he runs my TV production company right uh Daisy's great she runs a Mia Amy Bradshaw is great she runs Australia Tim Lindy's great he runs APAC right Marcus chastic who's been with me for 15 years seven as my chief of staff he's great he now runs the Sasha group our conad there like like people and then three full-time admins who make sure that I have 15minute meetings not one hour meetings every person here that says they're busy is taking multiple 1-hour meetings every day every week that are really 27 minute meetings I don't want to have meetings where we spend 10 minutes everyone introducing themselves or the first [ __ ] 13 minutes is everyone eating a bagel it's true I hate I hate hey so Gary um you talked about cander how you grew your cander from 1.5 to like a five now right how did you navigate that path and like what obstacles did you have to go to and what are you working on now to increase that cander it's all the same answer brother honestly it's like how do you get more muscles without steroids you go into the gym and you just do the thing right like I just hit the low point of my career where I realized uhoh if I'm going to achieve everything I want for the next 40 years this is a gaping hole This Is My Kryptonite so how did I navigate it I'm telling you brother I fight every day to be better at cander and there's meetings I have where I have to be canderous and I come in and I [ __ ] blow it and I literally that's why I'm a five and I walk out and I'm like you you know like I get I get frustrated I'm like why can't you know it's it comes from such a place of love for others but it's I'm doing that far less now my man and I just keep pushing and I keep talking and I keep talking to myself and I keep pushing and I keep doing things like this I'm putting it out in the open right the reason it got better in my company immediately like I went from one 5 to three was at a meeting with all my leaders and just went naked on them I was like team this is a problem I am not canderous enough with all of you and immediately you could feel a shift and for three or four of them I remember vividly it being the biggest sigh of relief which was affirmation of like okay but it's man I'm telling you I the comp I would use is someone I've worked out for the last 10 years and started taking care of myself there's not a day that goes by to this morning this morning I woke up in Austin Town Texas and my trainer was ready to go and I desperately wanted to make I was like I have a car like I try to get out of it like I just but I fight it and that's what I do with cander man I keep pushing myself in a position I keep putting it I keep having the conversations that I don't want to have and you can imagine it's like swimming or working out or or cooking you just get better every time right you just get better every time and I'm on my way um Gary during the last Summit you talked about um your mom U how much you loved your mom and how she sold that little Jersey for you yeah the little Jets Jersey that that really used to come how do you how do you teach that humbleness to your kids oh that's a tough one real quick I want everyone to see this video If you go to my Instagram Gary ve it's the second pinned one it's the screen one please everybody when you get a chance please watch this video cuz I want my mom to get flowers from all 8 billion people um look I think with the kids you just do the best you can I think you know you can't teach the grit or the environment that I grew up in right like you know humbleness is around politeness and lack of ego and you can play with that if you're asking the real question I think you're asking is you can't fake environment what you can do is you could create consequences for bad behavior I think you could you could create consequences when they act but look for a lot of us that came from less and created more and now have children we just want to make them not entitled I'll give you another secret the number one way to get a kid really going is to take them off the payroll the sooner you stop paying for your kid the sooner you will achieve what you're looking for from a lot of parents here I'm talking 14 17 16 15 18 there's parents in the audience right now that are frustrated with their kids who are 28 and they're still paying for their apartment or their Equinox or their Uber get them off the [ __ ] payroll got time for one more question Gary and then we'll we'll wrap up uh how you doing my name is Desmond with Smokey Bones uh my question would be is sometimes when you see a Instagram ad the perception of value versus when you arrive to that location can sometimes be different so how would you say for us as operators to manage expectations build that report with that customer and kind of build what was what was what was your name my brother Des Desmond have you yeah Desmond have you ever seen a television commercial that shows food from a restaurant yes sir you think social media is bad that shit's Insanity so so I think look I think like have you ever seen what a Whopper looks like on a television commercial versus what you get I think this has been a longstanding issue with the qsr and restaurant industry that they do these photo shoots and Productions and that you know you think you're eating like a Kobe beef burger with like fagra and caviar in it when you're watching a fast food restaurant and then you get there and it's like smoo whatever this is always been a disconnect I think most consumers know that look I think cleanliness speed like you all know this you're all running this like I wouldn't fake the funk I would do far less production value and I would show like like when we do the wine I didn't show you all the Wine Library ads Wine Library is now a 25-year-old building it's not the same building that it doesn't look the same way that when me and my dad built that there's cracks in the tile there's some stuff and we show it we show it we just film it and we show it we don't put on a act or have a little Studio that's a fake Wine Library and I think consumers appreciate that thanks Gary if there's any party message you could give us you know please go ahead and I will listen every every single every I have a new book coming out we don't have a let me pull it up on Amazon you have a copy it's called Uh day trading right day trading attention look you don't even need to buy it there's a website called Pirate Bay you can pirate the book don't even buy it but I'm telling you I need you to understand what this is every single business in here if they understand how to do social media creative day in and day out and social media ad spend it's it's not a magic potion you I can't I can't just say do social media cuz if you don't do it well it's not going to work if but please as operators and owners the time is now it will outperform everything you will save a fortune on Direct Mail can you imagine if you can create more demand it's going to take away the leverage from the delivery services that you know are an issue for a lot of you cuz it's good now but then they have all the data and now what you need to get good at this yourself if you do not create the customers you will die these delivery services have become a toll booth and you're going to pay a bigger and bigger Toll Brother think about how many people here are doing meaningful business it's going to only grow on delivery what do you think's going to happen when they decide to charge you more to deliver what are you going to say you're going to say thank you very much you need to get good at demand creation and brand building for yourself or you will die marketing on social media is number one 2 3 4 5 I don't want to hear about Billboards I don't want to hear about direct mail I don't want to hear about running ads inside the door dashes in Uber get your [ __ ] together and get great at social media advertising it is this generation's madman Don Draper it is the time you've been Lally gagging for 15 years you saw me talking about this [ __ ] when my hair was black it's now gray let's get on this [ __ ] the time is now stop [ __ ] walking around [Music]