A2P 10 DLC Compliance: Overview and Implementation

Introduction

A2P stands for Application to Person.
10 DLC stands for 10-Digit Long Code.
Regulations by US government and carriers (AT&T, T-Mobile) to reduce spam and increase message deliverability.
Importance: Ensure businesses' texts are delivered and help clients market through text effectively.

Low Volume Mixed Use Campaign:
- Recommended for 90% of viewers.
Standard Campaigns:
- For large companies, higher fees, can send more messages.
- Options for mixed use or specific use (customer care, marketing, 2FA).
- Mixed use recommended.
Toll-Free Number:
- Recently requiring registration for significant volume.
- Local area codes preferred for better deliverability and higher send volume.
Third Party Integration:
- Some use ClickSend to save on SMS fees.
- Not perfect integrations, stick with Lead Connector Phone System unless tech-savvy.

Client Setup: Fill out business type, industry, registration number, representative info.
- Options for business type: Cooperative, Corporation, LLC, Sole Proprietorship.
Phone Numbers and Trust Center: Ensure sub-account is on Lead Connector Phone System.
Registration: Start by choosing US or Canada and provide tax ID.
- Recommend Low Volume Standard for most, avoid high volume due to high fees.
- Acknowledge fees: One-time $21, and $12/month per TCR rules.
Registration Fees:
- Sole Prop/Low Volume: $4 one-time.
- Standard Brand: $50 one-time.
- High volume: Additional $16.54 one-time for time of vetting.
- Fees subject to change, current figures provided only as reference.

Campaign Use Case: Mixed use for most (customer care and marketing).
Sample Messages: Include examples for both confirmation/reminder texts and promotional texts.
- Must mention phone numbers and links if checked.
- Include business name and opt-out message.
Consent: Must show form with consent checkbox and link to terms of service.
- Create Terms and Conditions (TNC) page if not already available.
Form Setup: Include consent checkbox and link to TNC.
- Update consent description and opt-in message accordingly.

Common Issues: Specific industries may need additional information (e.g., mortgage lending).
- Consult Facebook groups or High Level support for unique requirements.
Ongoing Compliance: Ensure initial steps are followed correctly.
- Remove automatic opt-out message after first text if preferred.
- Consider using custom opt-out keyword (e.g., replace 'stop' with 'out') to avoid Twilio penalties.
Cold SMS: Discussed as illegal but with some workarounds.
- Mentioned Unistack.io for those interested, but warned about legality and risks.