Transcript for:
McDonald's Origins and Legacy

at a busy intersection in Downey California there's a monument to the founding of our fast food nation this is the oldest McDonald's in the world now and you've never been here right no I've never been here this is my first time wow Jason McDonald French is the grandson of Dick McDonald who along with his brother Mac started selling burgers fries and shakes in San Bernadino California in 1948 the Downey location was the third one they built and and the oldest still standing so what was it like growing up with this particular family history as children we weren't allowed to talk about it our parents didn't want us going around saying that we were the grandson of Richard McDonald it's always kind of been that Family secret that no one you know talked about we never really advertised it that could be because the McDonald's Empire we know today with nearly 37,000 stores in more than 100 countries exists largely because of this man whose last name is not McDonald did your grandfather ever mention Ray Croc to you not really Ray Croc was kind of a touchy subject now he worked with Ray for years and they had a great relationship up until the end the story of the McDonald brothers and Ray Croc is told in the new film the founder Michael Keaton plays Croc this is some operation care for a little tour the milkshake mixer salesman who takes the McDonald Brothers concept and franchises it across the country we all kind of think we know McDonald's what did you learn that surprised you there was so much I've learned first of all I didn't know that there were McDonald's brothers and the more I learned about the story it simply was just real interesting in 1948 the McDonald Brothers debuted a new kitchen assembly line they called the Speedy service system Speedy was the restaurant's mascot long before there was a Ronald McDonald speed that's the name of the game their system was revolutionary a fresh delicious burger from bu counter in 30 seconds I didn't really understand completely how the McDonald Brothers had created fast food as we know it today it wasn't just a gimmick this was CH world changing have you been toing McDonald's because we've got three right here in the Chicago land area John Lee Hancock is the film's director people were so used to getting food in their cars and the thought of them having to get out of the car go up to the window order and then not get utensils or silverware or plates or anything like that um people at first didn't know what to do with this information in 1954 Ray Croc delivered several milkshake mixers to the McDonald Brothers what are those oh it's a way to make the place stand out when you're driving by the golden arches I call them Croc was in awe of what they had created Burger Crossing and convinced them to let him spread their golden arches from coast to coast franchise the damn thing Mr Croc franchise franchise franchise Croc opened his first franchise McDonald's in Des Plains Illinois in 1955 and eventually started the McDonald's corporation in terms of his work ethic and his drive and his vision that part of Ray Croc I really admire now you know at the point where old Reay goes south in the movie not so much 4% No 3 and a half% ray what no damn it as an actor that's a great thing to play and and investigate but as a human being not real attractive I'm through taking marching orders from you you will do as we say nope Croc feuded with the McDonald Brothers for control you have a contract contracts are like hearts they're made to be broken and in one of the shrewdest deals of all time Ray Croc bought the business and the rights to their name out from under the McDonald Brothers in 1961 for $2.7 million today the company is worth more than 100 billion and Ray Croc is considered its founder the title of the movie you're being a little cheeky it's intentionally misleading I would say um yeah what's your definition of of a Founder is it someone who has the idea or someone someone who expands the idea do you think by calling himself the founder he was perpetuating a falsehood or is that how he saw himself I think he probably would argue that the latter but I think that probably was the former I mean from the way I look at it is you know yeah he was just kind of if nobody ever talked about the McDonald's brothers that would have been fine with him so people of a certain age come by here and this is nostalgic for them absolutely I imagine this means a whole lot more to you sure something that my grandfather over tireless years came up with French takes pride in what his grandfather created but there's something the family rarely talked about look fellas you'll get your full royalties all right the handshake deal in which Ray Croc promised the McDonald Brothers a half% royalty on all future McDonald's proceeds Let's Make a Deal the family says he never paid them a cent right knowing now that that would be worth about100 million a year I think it's worth yeah 100 million a year pretty crazy is there bitterness about that in your family no no my grandfather was never bitter over it why why would we be bitter over something that my grandfather wasn't bitter over well there's 100 million reasons you could be yes yes yes for Jason McDonald French seeing his family story told on the big screen is its own form of payback we were overjoyed with the fact that the story is being told the the right way and that uh it's being historically accurate they did create fast food they started that from the beginning and I don't think they get enough credit for what they actually created