Instagram Algorithm Changes

Introduction

• Adam Mosseri (Head of Instagram) announced major changes.
• Instagram's algorithm is always evolving.
• Significant changes announced prompted a detailed video from Mosseri.

Background

• Frequent user complaints about reach and engagement.
• Instagram under pressure to create an algorithm beneficial to creators, akin to TikTok and YouTube.
• Importance of retaining creators to maintain high-quality content on the platform.

Major Changes

Change 1: Content Ranking & Recommendations

• New Approach: Content pushed to a mix of followers and non-followers early on.
• Previous Approach: Initial engagement from followers only before broader reach.
• Impact: Easier for smaller creators to reach a broader audience.
• Comparisons: Similar to TikTok's