How to Make Money Selling at Festivals

Introduction

Start Planning Early: Begin planning a year in advance.
- Contact festival organizers to secure a spot.
- Understanding demand and booking requirements.
Space and Equipment Needs:
- Determine what is included in the fee (e.g., booth, table, tent).
- Decide whether to rent a booth/table or bring your own setup.
- Pay in advance or put down a deposit to secure space.

Merchandise:
- Ensure you have enough stock to maximize sales.
- Plan for various product sizes and space requirements.
Point of Sale:
- Accept cash, but also enable credit card sales using tools like Square card readers.

Team Support:
- Have at least one other person to help manage the booth.
- Assistance for logistics, breaks, and safety.
Product Security:
- Protect merchandise from theft with a shared presence and vigilance.

**Assess Competition: **
- Identify unique features of your products to stand out.
Customer Information Capture:
- Collect customer emails for future marketing and event notifications.
- Build an audience and drive traffic to your website.

Understand Fees and Logistics: Know what you’re paying for and arrange necessary equipment.
Maintain Adequate Supply: Avoid running out of stock to maximize sales opportunity.
Ensure Payment Flexibility: Use card readers to capture sales from card-preferring customers.
Collaborate and Stay Safe: Work with others for logistical support and security.
Create a Unique Selling Proposition: Make your booth and products stand out in a competitive environment.
Build Customer Relationships: Capture emails and engage with customers for repeat business and marketing.