Quiz for:
Building a Legendary Brand in a Competitive Market: The Story of Satish Kumar and Milky Mist

Question 1

How did Satish Kumar address the issue of fragmented milk sources?

Question 2

What is the primary reason for bringing logistics in-house according to Milky Mist's strategy?

Question 3

What additional support did Milky Mist provide to farmers to ensure a steady supply of quality milk?

Question 4

Why was quick dispatch of milk products necessary for Milky Mist?

Question 5

What was the profit margin range in the milk industry as mentioned in the case study?

Question 6

What strategy did Satish Kumar employ to increase the profit margins in his dairy business?

Question 7

What are the benefits of the return logistics system implemented by Milky Mist?

Question 8

What role did Amul play in transforming India's dairy industry?

Question 9

What technological innovations did Milky Mist introduce to improve logistics?

Question 10

Why is value addition essential in a commoditized market according to Milky Mist's strategy?

Question 11

Which critical operations did Milky Mist bring in-house to maintain product quality?

Question 12

How did Milky Mist address the problems faced by farmers, which impacted milk supply and quality?

Question 13

What does 'Conscious Capitalism' refer to in the context of Milky Mist's business strategy?

Question 14

How did the increase in refrigeration technology affect the market for paneer in South India?

Question 15

What were the main initial challenges Satish Kumar identified in his dairy business?