E-commerce Merchandising with Klerk.io

Overview

• Importance of product visibility to maintain brand growth
• Challenges in using modern personalization engines
• Introduction to Klerk.io's merchandising tool

Key Problems with Modern E-commerce Merchandising

• Strategic planning required to align webshop front page, categories, and marketing campaigns
• Time-consuming placement of products on various pages
• Automation tools often require total control over results, limiting effectiveness

Klerk.io's Merchandising Tool

• Allows alignment of marketing strategy with simple clicks
• Maintains AI intelligence while providing influence over product visibility
• Create both simple and complex rules for product display

Campaign Setup

• Each campaign has timing options, triggers, and rules
• Can apply to all or specific sections of the webshop (search, recommendations, emails)
• Easy selection of products:
  • Product List: Handpick products to pin, boost, or remove
  • Search: Find products by searching the webshop
  • Filter: Define products based on attributes (e.g., sale items)

Four Ways to Use Klerk.io's Merchandising

1. Boost High Margin Items

   • Ensure Klerk.io receives margin data for products
   • Use "anywhere" trigger for broader promotion
   • Set rules to boost products with margin over 40%

2. Promote Your Own Brand

   • Use rules to display your brand when alternatives are searched
   • Example: Boost brand Cables Cables when other brands are searched

3. Supplier Promotions

   • Agree to promote supplier products for a set time in exchange for discounts
   • Create rules to pin supplier products to the top of search results
   • Example: Pin Papa's Personal Protein products during promotional period

4. Manage Out-of-Stock Products

   • Remove out-of-stock items from recommendations
   • Show them at the bottom of search results to indicate availability
   • Create two campaigns: one for recommendations and one for search results

Conclusion

• Klerk.io's merchandising tool allows easy product visibility alignment with business goals
• Helps grow e-commerce businesses by working smarter, not harder
• Recommended to use the full suite of Klerk.io products for maximum effectiveness
• Key takeaway: Show the right products at the right time for better sales performance.