Ultimate Guide to Growing LinkedIn Followers

Introduction

• Example Success Stories:
  • Steve GNA: Grew to 44k followers, 3M podcast downloads, $7M in annual revenue.
  • K Thomas: Grew followers by 600% in 5 months.
  • Hundreds of other successful founders followed the same steps.

Step 1: Set Up Your Profitable Profile

• First Impressions Matter: LinkedIn as your 24/7 salesperson.
• Profile Photo: Professional headshot using back camera of iPhone, good lighting, portrait mode.
• Edit and Enhance: Use Pixlr, Lightroom, or Photoshop.
• **Company Details: ** Add company with a professional logo and compelling description.
• Tagline: Simple one-liner that includes your qualification and key message.
• Owning a Word: Determine and own a key word (ex: systems, stoicism, etc).

Step 2: Creating Engaging Content

• Regular Posting: Start posting daily or thrice a week; daily increases learning rate.
• Content Fit: Use the Ikigai exercise to find the sweet spot of content topics.
• Content Categories: Develop subtopics within the Ikigai framework.
• Idea Generation: Use LinkedIn Idea Machine and 5-Year Reflection Framework for post ideas.
• Hooks: Scroll-stopping hooks crucial; use first three lines effectively.

Types of LinkedIn Posts

Power Formats

• Long-Form Lists: Use list-based posts with compelling hooks; add images for better engagement.
• Long-Form Carousels: Create multi-image posts using PDFs; each image contains a piece of the content.
• Hook Stacks: Series of related statements leading to a payoff, effective even without images.
• Long-Form Images: Handwritten or designed images conveying the full message at once.

Step 3: Advanced Tactics

• Creator Mode: Turn on to enhance profile features and follow button.
• Engagement: Reply to comments for 30 minutes after posting; foster community engagement.
• Collaboration: Build a network of like-minded creators for mutual growth.
• Powering Up: Use tools like Taplio X for analytics and inspiration.
• No Links in Posts: Add external links after the post gains traction.

Step 4: Converting Followers to Revenue

• Call to Actions: Use profile sections to link to newsletters and products.
• Newsletter: Convert followers to an owned audience via ConvertKit.
• Profile Optimization: Use cover photo, tagline, and bio to convey value and drive actions.
• Content Strategy: Regularly update and integrate calls to action in posts.
• Engage and Grow: Use consistent posting, learn from analytics, and engage with followers.

Conclusion

• Growth Metrics: Aim for high engagement and follower growth.
• Continuous Improvement: Regularly review and optimize content and profile.
• Final Tips: Post manually, engage organically, and convert attention to business success.