Building a Cult Audience: The Formula

Introduction

• Blokes like Aman Gadzi, Alex Hormozy, and Andrew Tate share a common trait: cult audiences.
• Cult audiences are crucial for becoming successful in the creator economy.
• The lecture aims to provide a formula and framework for building a personal brand with a strong audience.
• Importance of creator economy growth and the urgency to adapt.

Key Elements of Building a Cult Audience

1. Your World

• Understanding of Your World
  • Audiences should feel they know you personally.
  • TV show "Friends" as an example of audience engagement.
    • Characters (e.g., Joey Tribbiani, Chandler, Ross) and their personal interests.
    • Set locations (e.g., apartments, Central Perk coffee shop).
• Influencers' Examples
  • Andrew and Tristan Tate: Their circle includes close people.
  • Alex Hormozy & Leila: Their personal dynamics.
  • Aman Gadzi: References to his mother as a guiding figure.
• Building Your World
  • Define and share your world, interests, and set locations intentionally.

2. Your Conviction

• Belief in Your Unique Approach
  • Choose a method that suits you; conviction is key.
  • Everything works, but personalized methods create distinction.
  • Example: Authoring and promoting your systems like Hormozy's books.
• Antithesis and Enemy
  • Identify what you oppose.
  • Example: Preference for a flywheel over funnels in lead generation.

3. Your Journey

• Documenting Your Origin and Vision
  • Importance of sharing your origin, mission, and vision.
  • Prolific documentation is crucial.
  • Examples of Aman Gadzi and Alex Hormozy: Long-term content documentation.

4. Your Results

• Audience as the Hero
  • Share content that positions the audience as the hero.
  • Use case studies and customer stories to showcase results.
  • Evidence of capability is necessary to build trust.

5. Your Transformation

• Showcasing Personal Growth
  • Highlight relatable downfall and transformational journey.
  • Examples of transformations in influencer journeys.
  • Validates the possibilities for the audience.

6. Your Identity

• Creating Aspirational Identity
  • Define an aspirational identity for your audience.
  • Us vs. Them narrative through core values.
  • Example: Visual imagery and lexicon integration like Freedom Creators.

Conclusion

• Components of the Cult Audience Formula
  • World, Stories, and Proof.
  • Two Power Sentences: "If you are like me..." and "I get asked this all the time."

Call to Action

• Options to engage further:
  • Join free private community Scale by Creator Launch.
  • Become a private client in the Scale 20 program.
  • Subscribe to Daily Insiders Insight newsletter.
  • Learn about using a flywheel instead of funnels.