The Double Diamond - Design Council

Overview

• The Double Diamond is a visual representation of the design and innovation process.
• Universally accepted depiction used to describe steps in any design and innovation project.
• Not limited by specific methods or tools.

Structure of the Double Diamond

1. Discover
   • Focuses on understanding the problem rather than making assumptions.
   • Involves engaging with individuals affected by the issues.
2. Define
   • Insights from the discovery phase help redefine the challenge.
3. Develop
   • Encourages generating diverse solutions to the defined problem.
   • Emphasizes co-designing with different stakeholders.
4. Deliver
   • Testing solutions on a small scale, refining viable options.

Importance and Usage

• The Double Diamond provides a simple yet comprehensive framework for approaching design challenges.
• Encourages inclusive and diverse solution generation.
• Acts as a guide rather than a strict method, inviting participation and collaboration.

Anniversary and Evolution

• Celebrating 20 years since inception.
• Richard Eisermann questioned its continued relevance.
• Collaboration with Mural: Digital workspace template available.
• Jonathan Ball, an original founder, shares insights on its use.

History

• Originated in 2003 to create a unified way of describing the design process.
• Richard Eisermann led the initiative to codify and name the design steps.
• Aimed to standardize design management practices.

Framework for Innovation

• The Double Diamond has evolved with the Framework for Innovation.
• Recognizes that early-stage ideas may require revisiting initial stages.
• Adapts to digital and rapidly changing environments.

Resources and Further Reading

• Read the full history of the Double Diamond
• Explore more on the Framework for Innovation

Engagement

• Follow Design Council on various social platforms for updates and insights.
• Engage with resources like newsletters and online workshops.

Contact and Policies

• For further information, visit the Design Council's website.
• Review terms, conditions, cookies, and privacy policies on their website.