what if you did not know who Elon Musk was would you drive a Tesla this just validated my point the bigger the personal brand gets the better your business does and then eventually the brand gets bigger than you so many times content creators want to go wide very early that's a mistake here's our formula on coming up with ideas you got and just press record welcome back to think media you're about to hear a session from Patrick Bet David that was recorded at our conference grow with video live and here's what's coming up the importance of building a personal brand and a business brand value tainments five-step content creation cycle and 10 things every content creator and business owner needs to know now if you haven't got tickets for the next grow with video live event of course Link in the description down below and I'll tell you a little bit more about that later but let's cut into this session with Patrick Bet David how many guys are still not convinced you ought to create video content be honest it took me many many years to want to create content how many guys are not convinced you ought to create video content raise your hand be honest if you're not if you if you're convinced I can leave guys if you're not everybody's already in you're already going to create video content okay well on let me let me sell it to you from a different angle okay this picture right here I've never met the man in the middle my grandpa I've met all the other four I never met my grandpa he was dead when I was born would have loved to have met him never met him I got a very simple question for you how much money be honest on the dollar amount what would you give dollarwise to get a 100 hours of content of your grandparents and great-grandparents what would you pay scream out the dollar amount somebody said Priceless what's that word to you what's that word to you by the way how many of you guys get emotional just thinking about it see that gets me emotional that gets me emotional because I've never met that man one day your grandkids are going to hope there's content of you so for some of you that are sitting there saying why am I waiting to create content the argument is over you're not doing it for you to become famous you're not doing it to make more money create content because your grandkids are hoping you produce content so they can study you when you're no longer here with us does that make sense so now let's continue if you're going to create content there's three levels to creating content I'll go from the lowest level to the highest level you pick and choose which one of these moves you number one is fun it's fun creating content there's nothing like it you sit there and go back to the old videos it's entertaining the second reason why you ought to create content is Fame and money now if you're not somebody that wants the fame and the accolades that comes with it no problem some people are driven by that if you want the money that also comes with that because you're credibility goes up and last but not least is Legacy why you aut to create content your future grandkids and great grandkids are going to want to see it now how many guys here when you say Legacy how many guys here every get this feeling that you feel like you were put on this planet to do something big how many you guys really feel that way don't just raise your hand to raise it how many you guys actually believe that how many guys actually like my life's been a weird life I feel like I'm here to do something big okay great years ago I heard a message from Dudley Rutherford a mentor of mine this is 15 years ago and he talked about the seven mountains of influence to climb and he explained which one of them was the toughest one and he went through it he said pick one of these mountains to go to the top to make positive impact but I'm going to tell you which one's going to be the toughest I said what are the seven he shows it to us one is Art entertainment and sports to some of you you want to create content because you know a lot about how many guys know a lot about sports how many you guys know a lot about sports and you actually have good opinions about sports yes or no okay that's one way to create content how many you guys know a lot about art how many guys know a lot about nft how many you guys know a lot about baseball cards how many you guys know a lot lot about Collectibles how many you guys know a lot about collectible cars anybody knows about things like that that is a form of art right the other one is business to make it to the top okay where you have influence the next one is education the next one is family then it's government then it's media then it's religion Faith pick and choose no matter who you are in this room make your impact in one of these Seven Pillars the one he said that's the toughest one to do is meting so I'm sitting there listening to him give this message I said you know what I was uh I don't know what year this was 2007 I went to my uh uh Pastor because I was like trying to figure out what I'm supposed to do in my life and I go up to and said hey you know I'm trying to really figure out what to do in my life I'm making a lot of money I met the girl I'm about to marry and things are going really good for me I said do you think maybe I'm supposed to be a pastor he says listen there's a lot of things you may be supposed to do being a pastor is not one of them so don't even do that's that's not for you you you go to business I okay good man I got one of them out this is great that's not me so I go to the business side right the point is pick one and climb up don't try to pick every single one of them I chose my route which one it was going to be for me so how about you what are you going to be known for what are you going to be known for and by the way you know what you know when I knew I was going to do something big with my life when I no longer answered this as a joke when it wasn't like I'm gonna be no no boom and everyone's like and I'm like this I'm not playing this is what's going to happen to our life sat my family down 26 years old we came out of a a birthday Christmas party wasn't too happy about the way one of our relatives talked to my dad sat everyone down I said Dad the world has no clue who you are they're going to have to kill me the world's going to know your last name it's over and my sister's looking at me Myla like I'm Dad look at me the world is going to know your last name they're going to know what the bavid are they're going to have to kill me but they're going to know who you were I'm going to tell the world about how special of a father you were no one talks my dad like that ever again guys I'm a regular guy nobody knew who I was boom like this game over something switch I wasn't the same ever again so when you answer this and you're not joking and you're serious the world's going to believe you do you understand what I just said right there or no and by the way don't be afraid when people laugh at you and they say oh come on yep that's what I'm going to do that's what I'm going to do this is who I'm going to be you make that decision so now you're building two Brands today very simple personal business it's no longer building a business brand it's you're building a personal brand and you're building a business brand the bigger the personal brand gets the better your business does if you know how to control it the bigger your person personal brand gets the business takes advantage of it let me ask you a question If Tomorrow Elon Musk leaves Tesla do you buy more Tesla stock the next day why not what's Tesla worth today today shy of a trillion dollars how many you guys drive a Tesla here raise your hand if you drive a Tesla I look at by the way look at the hands real quick that's crazy that's crazy why you why how many of you drive a Tesla because of Elon Musk raise your hand look at the hands look at the hands look at the hands what if you did not know who Elon Musk was would you drive a Tesla this just validated my point pay attention to your personal brand so now developing your personal Brand This Is Me that's me at 18 to the right when I was wanting to be a bodybuilder I'm in the military that's the kid okay later on I had a vision on what I wanted to do I saw a guy like me a regular guy with a 1.8 GPA not from a wealthy family changed his life because of capitalism I said I'm going to show everybody else to do the same as well we grew a small insurance company with 66 agents too we've licensed 35 we have 20,000 active agents but the point is we went from a small insurance company to a bigger insurance company and you know how many people would say the following what do you do Pat never once on my YouTube channel if you watch my YouTube channel you will never once see me say I run an insurance company apply here to be an agent with us not one video will you ever find I kept the two Brands separate but what people in the industry started saying this pad you're running Insurance yeah man I want to be part of insurance boom my brand elevated the insurance company followed and then eventually the brand gets bigger than you where it's a standalone without you that's the goal of where you want to be with your company because that's where the valuation goes up so then because of this you write books you number one Wall Street Journal bestseller it's the highest rank that's ever been with the book because the brand keeps getting bigger so the book comes out a year and a half ago it's selling more copies today than when it came out the first month I don't know if you heard what I just said the book is you know how books typically come out it sells the most in the first month the book is selling more today year and a half later two years later than when the book came out two years ago why the Brand's gotten bigger as the brand gets bigger all the the opportunities increase as well so now content comedy pranks politics dating CTO men women conspiracy history books you choose you can write you can do video you can do audio I prefer video because video turns into everything if you do video you can be a podcast and you can have somebody write it video goes to everything audio doesn't go to everything because audio can only go to audio and text text can only go text it doesn't go video but video goes everywhere this is why sea is hosting the event around video so now you pick and choose your topic let me kind of give you an idea of what happened with some of the things that we do so now how to increase your own brand awareness PR write articles easy you can do that controversy how many guys are not comfortable taking controversial positions because it may hurt your business brand raise your hand there may be a time where you can't do it if you can't do it today don't and by the way if that's not you don't do it I'm very comfortable being conf controversial but I don't recommend anybody being controversial if it's not your if you are controversial and you go to sleep all night thinking about the video and you can't go to sleep don't create it but if it's your personality then go at it you can't change that anyways that's you right game changer home run like you one of the things I did a few months ago this was about a year ago on Fourth of July I made an announcement and I uh made a video and the media called me I was on all over TV I'm willing to pay $5 million to have President Obama and president Trump sit face to face have a three-hour conversation together $25 million to the charity of Obama's choosing $25 million to Trump's uh what do you call a charity of choosing let's get to together have a three-hour conversation I'm willing to bet America wants to see how United the two of you are are you up for it and I put $5 million on the line one side agreed the other side didn't agree but guess what everybody called and everybody said hey let's get more eyeballs behind it that's sometimes you do a certain home run shot that video right there life of an entrepreneur in 90 seconds how many you guys have seen it who's seen life of an entrepreneur 90 seconds do you know 10 years ago what it meant for a video to go viral if a video got 2 million views in 24 hours that was considered viral you know what it is today it's 10 million you got to get 10 million in 24 hours that thing within 24 hours got 10 million views a week later 30 million views that video has been shared on so many different people it's got about a half a billion views that one little video that with the life of an entrepreneur you know how much money we spend on that $3,100 you know how much eyeballs we got a lot more than that okay so you you picked creative ways to get eyeballs out there as well strategic Partnerships influencer marketing wow experiences couple of the things that we did as wow experiences your own brand that read bookshelf I had it customade made I would do my videos and people would say man can I get that read bookshelf that's a really cool bookshelf man I love to get that bookshelf well then do something something with your own language if if reading is your M I think today the market is wide open for a book club I think a real book club with real reviews with somebody that reads real books on a specific topic I think that's a seven million million subscriber channel right if you are doing that but we did that as a brand name industry research giveaways there's so many ways to do things and then most important thing I'll tell you guys when it comes on to this for you to be thinking about is who you choose to which Community you choose to be a part of people used to always saywell Pat I don't see you at all these other events that everybody speaks that's intentional why I see myself with this community if I'm watered down with everything then I'm everybody and I'm I'm not everybody I relate to this person I'm trying to get into this community I relate to a Joe Rogan Joe and I now have a friendship together okay when when I go on the podcast or we go to a fight together we're having dinner together there's a relationship pick and choose which Community you eventually want to be a part of and find your way in that direction does that make sense to everybody don't try and by the way you know who that Community is and what may be for you is not for somebody else pick and choose that community and find a way to get into that Community because then automatically the Market's going to Brand you with that Community good bad or ugly if it's you go for it next business brand okay let me give you a couple other things here starters those who haven't started and have no social media those who have some subscribers those of you that already have a platform with a million subscribers I'll show you what a couple things we did here's our formula on coming up with ideas we sit we ideate like today during lunch Sean got an example of how we ideate from ideate we research after we research we adjust then we come up with the script and the content and then there's a call to action we put the video together this exact formula is how we came up with all our business videos okay every one of them did you hear how I said the single mother the mother that's going to private uh public school that doesn't want to go to Public School homeschooling we came out with seven episodes together how quickly we said those 15 points that's how we come up with that content right so now this was our test step number one on testing we came up with a Content called two minutes with Pat I said I'm going to do 100 videos two years one video a week we did two uh two years one video a week only one video was two minutes every other video was more than 2 minutes 8 minutes 9 minutes 20 minutes people would complain you're lying this is not 2 minutes with Pat okay this is 8 minutes with Pat Chang the time up right well we tested then we got clear we got a vision with value tment and then it became a niche our Niche was Business and Entrepreneurship right this was specific to what we did and through these segments then came couple home runs that we hit we got lucky nothing wrong with lucky then you got to take a few timeouts we've taken three timeouts so far one of them we took at 100,000 subscribers one we took at 450 one we took at 2.9 million subscribers and we're coming back to Value team and creating content next week every once in all you take a time out you come back and say okay what's our next move then you go to the next one so test step number one what's next test Vision identify Niche get lucky take a timeout and repeat this process over and over again so now we got many different channels our main one's got 3.38 million Subs our short clips got 275 the podcast we started got 203 our valtim money's got 61,000 Subs our Russian value T got 290,000 Subs it's all in Russian our Spanish we just started got 12 and a half and now we're creating content by recruiting other people so you can do vlogs how-tos interviews content Partners many different things and now you can turn them into reals there's so many different ways one video goes into so many different pieces of content now we've done original series Mafia States of America 10 series documentary I don't know if you guys seen that or not peris a lot of different things but here's the format so this is one way how many you guys do an actual podcast how many actually do a podcast okay podcast system is simple but you got to stay consistent you don't do one this weekend you do the next one seven weeks from now you do it every week for it to work so podcast we do an episode with Jordan Peterson gets 774 th000 views that's great but then we do short clips that go on other channels this is a 2-hour interview but we got 15 short clips out of it the 15 short clips got 9.1 million views itself the interview only got 7 774 the short clips got 9.1 combined 9.9 million at this point it's over 10 million views so that is a system you do long form you hit up different topics you cut them in different short clips and by the way this is just YouTube videos views this is not Tik Tok this is not Jordan Peterson putting on clip that he puts on Twitter all the time this is not Instagram or Facebook you put everything together it's about 35 million views I'm purely giving you YouTube data and what does this pay I don't know $70,000 $60,000 some of you guys know the numbers better than I do on what this pays that's what the AdSense pays with YouTube now some of you are saying well Pat how long it's going to take me to get there it's going to take a minute we started in 2013 it's 20 2022 this is not like a one-year game plan you're going on this is a 10year run that you're making a commitment two this is not a one-year Commitment if you're trying to hope that you get lucky and a video goes viral we didn't get any luck for 3 and 1/2 years nothing happened for three and a half years then boom something took off okay and then reminders for Content creators more intentional content that's quality equals more influence you're able to control the narrative whatever the market says you can control the narrative by creating your own content find the one word that works for you and what doesn't collab collaborate accordingly don't prostitute your brand study your data show mistakes on vulnerability focus and stay consistent challenge people to question their views know the difference between today and Evergreen content we have content that gets views always we have content that only gets views for 48 hours certain like Amber herd and uh what's his name um Johnny Depp no one's going to search for that 10 years from now make sense these are some of the things we've done to create content having said that reminder at the end as we're talking about which you know mountain to climb pick and choose your Mountain take advantage of the next two to 5 years that's coming up put a goal in place to add an additional zero minimum to your net worth the next two to five years and I'm going to pause at this point because Sean's got a few questions to ask me imagine being in the room with some of today's top personal Brands video marketing experts and online entrepreneurs this year you will have that chance at grow withv video.com Grow withv video live is the number one conference for building your personal brand and growing your business with online video this year's speakers include Dave Ramsey Pat Flynn shellene Johnson the think media team and many more so go to grow withv video live.com to get your ticket today I feel like we got to experience a really special moment too with that opening there uh I love your book your next five moves and I kind of want to get your author notes on literally you wrote down your moves that you did to build value tainment and I want you to capture these and we have exclusive author access to these moves and so as you write these down I want you to be thinking about this for you personally it's the end of day one let's put together a game plan let's put together our moves and so this is how 15 moves to transform a weekly segment into a channel focused on entrepreneurship now your channel could be focused on whatever you want he talked about the seven categories and there's so many but apply this to your channel so Pat let's dive into this and can I get your author notes on these sure all right so spend number one spend time getting clear on the vision expand on that what are some tips when we have multi- passions we feel like we're everywhere we're chasing shiny objects we're comparing ourselves to others what are your tips for getting clear number one on the vision so so the challenge with social media today is there's so many different people right there's so many different influencers and some have a different style like you know I had a guy the other day asked me a question he said hey should I drop F bombs cuz I see some people who do and it's working out well for them I said what do you mean drop F bombs because maybe that's why I'm not getting any subscribership I said that's not why you're not getting subscribership okay you don't need to start cursing people are not coming for that is who do you relate to like who is you when you watch everybody who is you and what is your area of expertise for us we sat there and I said this is how I talk this is how I tell my stories this is my style of communication this is what I know a lot about this is where we want to go to next here's where I see the markets lacking and then this is us we're sticking to here versus well but I also want to talk about this and I also want to talk about this the more you stay like this at the beginning the more you can go like this later on the The Challenge isn't that you will never be able to go wide CU so many times content creators want to go wide very early that's a mistake stay here at the beginning then as you get bigger and bigger then you have the opportunity to go this way the same with creating wealth a lot of times people read books and multiple streams of income you know that's how you make your money today maybe but to me I would much rather put 10 years in one industry like this then make a few hundred million or $10 million or $5 million and then I'll go like this but not I do this and I do this and I do this and I do this and I do this no pick one thing stick to that and then you'll have the biggest Advantage later on number two is consult with our creative team to brainstorm new names for the channel so if we're launching a new project and I want to hit this from a couple levels you're far along in your career you had dollars as you started value tment but let's hit Level number one what's your advice for somebody on that tip that is thinking I don't necessarily have a creative team I'm trying to sit down and maybe start building a team resources are may be limited we have so many entrepreneurs though in the room and they're maybe trying to get the mindset of investing how to build a media company how do I hire let's speak to level one and then maybe those that are further along so so look I'm coming out a guy at the airport we're talking to a Syrian guy he's trying he's an actor trying to make it in Hollywood but he's also in Miami so we're talking I said you know if I wasn't if I wanted to be an actor here's what I would do notice how Adam Sandler makes movies with the same five guys over and over and over again okay notice how Vince vaugh and Owen Wilson how many times they did the same thing notice how Bradley Cooper and Jennifer Lawrence keep notice how people that started making movies John favro and Vince Von how many you guys seen swingers if you have ever seen that documentary before it's a True Story by the way okay you watch all these movies right and you're like okay Wedding Crashers they keep doing things together this is the point if you're at the beginning and you don't have a lot of resources pick three to five people that also want to create content and then collaborate with the technology you buy together I'll put 500 you put 500 let's buy a few things together and then let's use it and then you'll find people I'll be your camera guy you be my camera guy hey I'm learning how to edit can you learn how to edit there's so many nowadays everything is accessible for people learn how to to edit I got a 10-year-old son that's learning how to edit okay I mean it's so easy today to learn but I would probably find another group like here this is a great place to network and meet other people when this event Ends don't go to your room or just go by people that you know go shake hands with people that you were impressed with the most go Network here and say hey here's what we're thinking about doing what's working out for you right and then start a community and build on that today's iPhone is what a great camera was 10 years ago a $3,000 camera $5,000 camera is today's iPhone you can create Picture Perfect content with just a phone today and almost everybody here's got an iPhone what about level two you're wanting to scale up and you're scaling value tment I just saw a picture of of your building you're putting the logo on the outside it's new levels for those that are maybe like okay you're adding personalities you're looking for talent to make your content even better what are just some brief tips on uh what you think about scaling to the next level of a media company so the the media company it's it's something that it's got to matter to you because it's it's a it's a very hard game it's not easy to be able to go do that but if you do want to go that route for us we're recruiting Talent right now and the talent kind of has to fit what our main core values are the number one core value for us is capitalism I'm concerned about America today I'm concerned certain arguments about certain economical systems is convincing people today and I see a lot of people this a challenge a lot of times with doers a lot of times doers are quiet complainers are loud doers are quiet doers just kind of put their heads down and go build their family take care of their wife their husband their kids they're good citizens locally and they have a lot of tolerance so when people are talking and they're loud they don't say anything what they don't realize is happening is the people that are in the middle that are oblivious think the complainers are right and you're wrong for staying quiet so my fear is the fact that this great system of capitalism that allows a regular guy like me to win at the highest level at the level that I'm at right now and other people in America around the world especially guy that left Iran people think that's a bad system yeah I'm going to explain the story in a complete different way okay I'm going to go out there and make my nose in my own way to make sure people still see that capitalism the most fairest system that's out there for people to build their dream life whatever that may be you may want to just make a 100 Grand year being at home you may want to make a million dollars you may want to be billion it doesn't matter capitalism allows for all those systems to be in place capitalism allows somebody to go with the company I'm reading a book right now called after Steve meaning after Steve Jobs it just came out a few weeks ago and it tells a story about how many people that got stock options at Apple that's worth a 100 times today 10 years ago when they were like guy was in there next thing you know he's got $18 million in stocks some of you guys may not start businesses but some of you guys may team up with a Sean and the company grows and you're part of that grind together and you win that way there's so many ways to do it but for us once your messaging is clear then the world starts realizing that you really stand up genuinely for that message then people show up and when they do realize that you sold the vision and the dream you have to come through on that vision and the dream if you just say it and it's lip service everybody will realize it and then if you want to build that Media Company it's 60 to 80 hours a week for a long time so if you really want to do that cannot wait to see you guys do that part but the right person who wants wants to build a media company and compete at that level nobody needs to sell you or push you away from doing it you're going to do it and you're going to be okay with the work that it requires that's level two man tip number three or or move number three and I love this one is buy and study every book on marketing and media that exists I can't believe you I was like wow I mean how many but but I want to uh to hear from you what what would be some of the top first of all the the principle is if you ever want to kind of move into a new vertical study the greats one of my favorite tips from you is is there's a certain number of reviews what's your criteria for the books you should read it used to be 200 right now it's probably 500 at least 500 reviews if a book if I want to like I got two boys two girls if I want to learn how to raise girls I'll buy any book on a father raising a daughter over 500 Rie reviews and I want to read those books powerful okay so what are a couple books on marketing and media that you'd recommend uh this room read it's it's the old one the advertising man if yes it's the old one anything with Kellog there's another one called the positioning which is fascinating positioning is fascinating contagious is a must it's an orange book um there's so many of them I did a whole video when I said the top tend to read on marketing but you know the thing about marketing is people think sales and marketing is the same thing you know this you've been in business long enough there's a different ability in marketing versus sales sales is here's the options let me find out what your pressure points are let me get the objections I know the FAQs we're getting two point which one do you want to go do you see any reason why we shouldn't get started today no we do marketing is storytelling knowing who not to compete with you know who's going to be a waste of time that you're going to lose that battle like look at Jake Paul Jake Paul fought uh uh two UFC fighters where did Jake Paul fight him did he fight him in UFC Rules or boxing rules boxing why did he fight him in boxing rules what would have happened if Jake Paul fought Ben asran in UFC Rules who do you think it's game over wait so so look how much of a genius he is he is where he's getting people to fight in his Turf so marketing is you getting your story to be in an area that you have an advantage now your competitors number four is identify who we don't want to be as much as who we want to be what a powerful move yeah very early on I mean I used to ask myself do you want to get married do you want to have kids what's the point of getting married everybody say I want to get married why do you want to get married that's what you're everybody's getting married around me who cares if everybody's getting married why do you want to get married no one's ever asked me that question before maybe you ought to asked that question why do you want to get married half the time when you date it's not about what you're looking for it's what you know for a fact you ain't looking for you know what I'm saying it's like listen after the last two I know for a fact I'm not going to be wanting this this and this all the other stuff I can tolerate the same thing goes with business right who do you not want to be look at everybody in the market and say I'm not that guy that's not me this isn't me not who you want to be you already know who you want to be it's who you don't want to be and that part takes a little bit more work to figure out move number five make the channel about the mission rather than my personality and one of the powerful points in your talk was you're building a business and a personal brand but you're saying make the channel about the mission explain that yeah so you know again if you're trying to be an individual brand alone it's not the mission it's got to be around you and your personality that's going to be fine but if it is around building a company around the brand it's got to be a mission because a mission all of a sudden what happens the foll say for instance how many you guys have seen that uh one channel it's called Dad how do I have you seen that channel that how do I have you guys heard of that channel that how do I do you guys know how many subscribers he got in his first month 1 million subscribers in his first month okay 1 million the guy's in his mid-50s right so he says hi I don't know I know what his name is we've communicated a few times he says today I'm going to show you what to do if you have a leak in the plumbing this is what you do it's a five-minute video and he shows you how to do it today I'm going to show you what happens if your door knob breaks down here's how to fix it you go to Home Depot you buy this this this he's just kind of like what a sweet man I love this man man I need to know cuz secretly I have no clue how to fix my Plumbing when it leaks other people need to watch this as well cool for that it's the mission is more about I wish I had a father like him growing up that taught me how to do this right people connect with that but to him that's him it's not really I'm going to take over the world I'm going to do this I'm going to do that but if you're trying to build it into a company the mission is going to matter a lot because people connect emotionally to Mission this book again I'm reading after Steve one of the guys that's around with apple who had a different way of looking at the company than Tim Cook he kept trying to think about the way that Steve Jobs built a company because to him it was all about things think different versus to Tim Cook it's hey what a Spotify charge this much let's pay this much boom now we got 20 million reoccurring people that are using our Apple so but Steve Jobs would say I don't care what Spotify charges we think different you use apple because of this so Apple has lost the mission and div Vision it's become a little bit more logical even though it's a$3 trillion do company right now $2 trillion doll company right now the younger generation is not saying I want to go work for Apple the younger Engineers coming out say saying I want to work for who what's the younger generation say they want to work for the younger Engineers coming out of Harvard who do they want to work for one guy Elon Musk because to him it's what we're going to go to Mars we're going to go to this we're going to go build this we going to so it's like the mission the vision man I want to I want to be around this guy I want to work with a guy like this that's when you're drawing people in so yeah the mission and the vision is going to matter if that's your vision number six create a new logo name and website that embodies a leading educator this is maybe something we don't take that seriously we just throw up some channel art we get on canva we do some things this was a serious move for you explain that a little bit Yeah again if it matters to you my son picks out his clothes my middle son my second son my oldest son he go out with sandals he could care less what he wears I'm not even kidding with you my middle son he goes he takes my cologne he does this he puts the gel perfectly puts his necklace out he puts the belt tucks his shirt in perfect nice shoes and he walks out like this okay to him he's a brand to my oldest son he could care less here's a point if your logo excites you because there's a story behind it that's what matters it excites me because the logo we have with the lion the Val logo it's a lion and an eagle it's tattooed on Mario's forearm here it's a story about a fiction book I wrote that we're publishing right now it's taking me 11 years to finally feel comfortable publishing this book because it's a story about me being from Iran Assyrian it's depth to me you'll feel it because it matters to me but if it's like listen I really don't care about what kind of clothes I wear don't worry about it neither do people either you may sell people in a different way so logo and color only matters if you're that kind of a person if you're not don't overthink it and when maybe not a logo if you don't have to overthink it if that's not a value but what do you think about the value of picking the right name especially as a content creator in business or in any niche as well as securing your website as a to-do list in these moves it has to matter to you again it goes back to you okay folks on three scream out your favorite name in the world that you gave to your kid or if you don't have a kid right now you would name your kid that name cuz you love it you ready on three one two three awesome okay for me my favorite name in the world is first Patrick Gabriel B David Patrick's me Gabriel's my dad B DAV is my last name my second name my wife and I love this name Dylan do you know why I love Dylan does anybody love the name Dylan I love Dylan because I love Luke Perry the guy was a St Luke Perry right I like this Dylan guy right everybody had their own character to me Luke Perry was like the bomb right chill cool you know I like the name Dyan I like Dylan my daughter's name is Senna Rose bavid you know why Senna cuz I I love Iron sna the race car driver from Brazil it's spelled the same way as a race car I've watched his documentary over a 100 times I'll sit at midnight and watch the documentary of senna and get the chills all over anytime I want to compete anytime I'm in a place where I'm just kind of like we're going to go take we we going to do something big I put the documentary at night because my blood is boiling so my daughter's name is Senna Rose bet David Rose is my grandma's name Senna is the race car driver's name everything has a has a meaning to it but to me to you if your company's name has meaning to you it's going to have meaning to everybody else because of the way you sell it to them make sense it's the best way I'll explain company names number seven is attend social media industry uh conferences and learn different strategies wow you're making the Right Moves look at the and uh I'm I just want to ask on that one how do you decide you're super busy you're running two companies at a incredibly high level putting in a ton of hours how much time do you budget for Learning and conferences or continued education regularly I don't have a choice here's why this is this is my interpretation of what you just said the only way like I in my mind I'm convinced I'm not get ready for the next level whatever the next level is for me right in my mind so if I want to get to the next level I have to meet a new pbd new version of myself okay so this year I look at the weaknesses of our businesses and our management team bless you on the insurance Insurance side on my sales side and vment home office side right vment is a startup insurance we have I hired five SE Suite Executives they all have fancy degrees they all work for big insurance companies and now they're coming to work for a guy like me and I hired them all at the same time it's problematic when you hire five SE Suite Alpha people who are all very good at what they do who have all been P part of a publicly traded company and you put them and now you got seven of them and they're working with me so I looked at everybody and I started seeing that people are having a hard time having crucial conversations together and I said who fault is this I said okay no problem here's what I'm going to do there's an organization in Utah called crucial learning okay I used them 15 years ago or 12 years ago love their program they're $15,000 to use by the way I don't make money if you call these guys they're $15,000 to use and then you got to fly everybody in and you got to get a hotel around $30,000 two weeks ago Tuesday Wednesday I brought him in they trained train 20 of my employees of Val tainment for 2 days straight I was in the room from 8:00 in the morning till 4:00 in the afternoon the next day Thursday Friday I flew them out to go to Addison Texas first one was in Fort Lauderdale second one was in Addison Texas they train all my SE Suite Executives and my directors for 8 to four two days in hour because we needed to learn how to have crucial conversations together then I'm taking all my top 20 earners sales leaders and I'm putting them in the room then I'm going to have my 40 VPS take their 20 best salespeople sit them in the room to learn how to have tough conversations together because 90% of the reasons why companies don't grow and there's challenges in any organization people do not know how to talk to each other in a tough way they don't know so they do the biggest mistake which is what don't even talk to each other do you know what happen ever since by the way and every time I've done these types of meetings which I do a lot the first person everybody wants to have a crucial conversation with is who with me they're like well Pat you know I want to have this conversation I just want you to know I respect the work you do you're a great leader however ever there's a couple areas I'm like okay give it to me right but I'm proud of them because they're learning how to do this so to go back and to answer your question for you 10 years ago when we were going to do creating content I wasn't yet convinced we went to a social media world I don't know what it was it was in San Diego and and one of the guys say then was Michael hayatt you may know Michael Hyatt he's from Tennessee he used to run Thomas Nelson I want to say was a CEO and he got up and he gave a message and about podcasts and I said you know what I understand that and another guy named John Lee Duma spoke he was an army guy and I'm an army guy I said if these guys are doing it you know what let me consider this so they played the role in my life where maybe other people play the role in your life so these Investments as you make make these Investments everyone's going to have some kind of shift in you but hopefully you get the right messaging to leave but for me it's ongoing that's probably never going to stop for the rest of my life but number eight is start learning the language of media and what needs to be tracked of course in your session you track you hit a lot of this but I'd love your a uh author notes on learning the language of media but also for you what matters when it comes to tracking in value attainment e everything is data so for me seven years ago uh 2014 will be what eight years ago Tom Ellsworth who uh is a guy that introduced me to vistage and I was part of vistage he was the guy that my pastor like you got to meet this guy Tom ellor smartest guy in the church I meet Tom and then one guy Whispers he says you know who that guy is I said I have no clue who he is he gave $660,000 to the church last year I said he gave 660 yeah 10% 6.6 okay respect how you doing good to meet you you know it's like so then we start talking I'm like this guy's brilliant so he was part of a company called jamad they sold it to EA Sports for $680 million so we're sitting there we're talking to each other and while we're having this conversation he starts mentoring about media and all this stuff 2014 he says Pat you need a bi said bi we need to hire business analytics expert like B how much are they 60 Grand nope I'm good not right now we can't hire them just trust me you need to hire business analyst I said I'll we can get one eight bucks an hour you know I mean you understand what I'm saying it's like listen just trust me it's 60e minimum we have a good one we'll get them I said okay whatever we can hire one he says but my recommendation we hire three he says we hire three we keep two and then one of them who stays with us that's the best one we give them a raise like so you want me to do 180 it's not really 180 it's just I'm telling you I'm like so I said okay whatever I'm not convinced guys I'm very skeptical at this time cuz in my mind I'm doing 15 grand a month and there's better placees I can invest 15 grand a month in my eyes right he says just trust me you hired me to be your president let me do my job I said fine whatever so he goes He hires a three brings them in three weeks into it these guys come to my office they say hey Mr bed we notice a couple things we want to bring to your attention did you know that when it comes down to your ratios of Licensing to how many new agents you bring did you know that this state does the best ratios because of this person and that person and did you know this state that we think are the best in the company they're actually the worst in getting people licensed I said let me see this thing right here that's pretty sick is this serious yeah this Tom this is big I told you so the next thing you know I get on a call and I start going and visiting those offices licensing came up we doubled licensing we went from 500 to 12200 I'm like and say hey Mr B David we have three other things we like to showare whenever you have some time we want to show this to you and I would come in so if you look at this here when it comes on to this data you notice that and I'm like oh my God that's awesome so then one day I get out of control I'm like you know what I want you to pull up what I want you to pull up which this is kind of weird stuff you're G to hear from me I want you to pull up which zodiac sign makes the most money in the company so I'm thinking to see how good these guys are with that they can pull it up no problem give us one day like these guys are serious the next day do you know and I'm thinking cuz I'm a Libra I'm like for sure it's going to be Libras at the top so I said tell me who's at the top he says well the best sign for people who make the most mest areas I said what he I said what's two cancer what's three you know who was last Libra was last I was so dis I'm like this doesn't work this is not accurate right I said throw this trash away I don't want to look at it again right but the point is everything became data because I all of a sudden it's like somebody put on a lens and I see like a new dimension I never saw before data allows you to adjust and improve in areas and not put time in areas that you're not getting the return and put more time into areas you are getting return same thing that I did with the insurance company we did the same exact way with value tainment and obviously the data shows what happened with us because without data you're not going to improve so yes great Point uh on the data if you're not doing it highly recommend it well there's eight of your next moves can we give it up for Patrick Bet David hey if you love that video then you're going to love the interview I recently recorded with Patrick Bet David going deeper into some of his tips so just click or tap the screen to check out that video smash like if you got value and my name is Sean canel your guide to building a profitable YouTube channel we'll talk soon