Hey friends, thank you so much for joining me today. I'm Sandra Cohn. I'm an award-winning photographer, industry educator, best-selling author, and I'm going to be your coach and mentor today as we talk about how to book out your calendar, get more photography clients without spending all of your time marketing.
Now, I started my photography career back in 1999, so I've been doing this for a little while, and I run a very high-volume studio in Seattle, Washington. Most years, I work with... anywhere between 150 to 200 clients. And what's remarkable about those numbers is that I'm able to do that volume without doing a ton of marketing for my studio.
I am not on social media every day. I haven't updated my website in years. I do not run paid ads. Again, nothing like that for the studio. And the fact that I'm able to maintain my business without doing much active daily marketing is not an accident.
I'm able to do that because of the strategic work that I put in a long time ago to build out a marketing machine that really just runs on autopilot without me having to touch it. And again, that was intentional because I don't know about you, but I'm just not a huge fan of spending a ton of time marketing. I would much rather be, you know, working with clients or hanging out with my family or doing something fun like that. And, you know, let's be honest, the advice that's given to photographers about how to book more clients. is usually pretty time-consuming.
It kind of eats your soul. It requires a lot of being on social media, doing a lot of busy work, and honestly, it doesn't really work all that well. Now, I remember really struggling with how to find clients at the beginning of my career, I think like everybody, and asking around. I would ask other photographers. I did a lot of research.
I really wanted to know how could I consistently get new people through my door in front of my camera each and every month on a steady stream. And I was told basically two things that either I needed to pay for ads or I needed to work on getting exposure by offering free or reduced sessions, you know, like donating to school auctions or posting in Facebook groups and doing free model calls, that sort of thing. And I didn't want exposure.
I wanted actual paying clients. So instead of following that advice, I created a system for myself that allowed me to get in new clients every month, year after year. And I now call that system the modern marketing method.
This is the solution. Like I said, I made it for myself. I use it in my own business. I still use it in my own business to help me generate a consistent stream of steady new clients every month, every year on autopilot. And what was proven to work.
then is really what I have updated and what I teach now in detail inside of the Sandra Coden certification program. But I'm also going to share it with you today. And I'm really, really excited about this.
So grab a pen, grab some paper so you can take notes and let's get to work. Now, the model marketing method is comprised of three main phases. So phase one, we call identify. This is where we're going to go in and uncover.
what the actual problems are that are impacting your marketing efforts. And they might not be what you think they are. This part can be surprising.
But phase two is redirect. Now, a lot of marketing problems are caused because people are using outdated marketing tactics that really just don't work all that well for our industry. So in phase two, we're going to work on redirecting your marketing efforts into a more modern approach, one that is strategically crafted to attract potential clients, connect with them and then build trust.
Once we've done that, then we go into phase three, which is automate. This is my favorite part. This is where we're going to build out that marketing machine that is going to bring in a steady stream of clients without you having to do much work. Once you get it set up and going.
So let's break it down and get into all of that a little bit deeper. And we're going to start with step one, right? Identify.
So maybe you've heard something like this, like marketing just doesn't work for me. Or maybe you've even said it yourself. I hear a lot of photographers say a version of this.
And whenever I hear it, I usually think to myself, that's probably because you're doing it wrong. And if you are, it's not your fault. Photographers, we need to market differently than other people in other industries do. I always say that marketing is really just a fancy word for communication and as photographers we communicate in two primary ways all right and that is how we are different from other industries so we communicate with our work That's one way. And we communicate with our words.
And these two things really need to be working together in order for your marketing efforts to be effective. All right. So we communicate with our work by making sure that we are presenting a clear and consistent style or a signature style, right? We want the kind of work that if somebody were to be scrolling through Instagram, and they see your image, they're going to know that it's yours before even reading their name.
That's the kind of work we want to be presenting. We want to make sure that the work that we are sharing is predictable, meaning that when a potential client sees it, they can know, they can trust that that is what their images will look like if they choose to hire us. It's so important, you guys.
And we need to make sure that that work is easy to find. That means we need to have a clear portfolio on our websites and on social media. Maybe that sounds like a no-brainer, but you would be surprised how many photography websites I have seen that where people don't have a clear, easy to find portfolio. It is an absolute must. Now, there will be clear signs going on in your business if the work part of your marketing needs some help.
So first of all, if clients send you other people's work or, you know, random photos off Pinterest, and this happens a lot, right? If you find that you're attracting the kind of clients who are sort of directing you on how they want their photos to look, then there is something off with the work part of your marketing. If you seem to attract price shoppers, this is another huge red flag that the work side of your marketing plan needs a little bit of help. And if you feel stressed or worried at every shoot, like... Again, your clients are in charge and you are just doing everything you can to keep up with them and keep them happy.
But the whole time it feels super chaotic. That's a big red flag. And if you cross your fingers every time you send a gallery out to your clients.
Now, when the work part of your marketing strategy is super strong, when you have a portfolio that is consistent, that is predictable, that is easy to find. All of those problems go away and what you find instead is that clients are going to show up to their session telling you how much they love their work, how excited they are to work with you, and they're not going to be sending you other people's work to mimic. They're also going to happily pay your rate.
You are no longer going to be attracting price shoppers. People are going to be coming in, happily paying you, and they're going to be referring their friends. You will feel like you are in charge at each and every session because you're going to have a clear, predictable style and you're going to know exactly how to achieve it. And you're going to be super excited to send clients their galleries because you know how much they are going to love their photos. You're going to just have complete confidence in everything you do and in your work.
And this is why it is so important that your portfolio is on point. that you have the technical skills that you need so that you understand light. You know how to work with natural light. You know how to work with artificial light.
You need to be comfortable with posing and direction and your post-production and your processing needs to be consistent. All those things go into making sure the work part of your marketing system is strong. Okay. Now for photographers, a strong marketing plan really does start with a strong portfolio, full stop.
All right. Now let's look at the words part of your marketing. So we communicate with the words part of our marketing by writing really good marketing copy. So when I'm talking about marketing copy, that's like literally the things that you are typing, the words that you have on your website, on social media, in your email, all of that sort of thing. So first of all, just like we want an easy to find portfolio on your website, we also need to make sure that Your words, your marketing copy is easy to find on your website.
So what do I mean by that? Well, I have been coaching other photographers for over a decade now, and I have gone to a lot of photographer websites and have found sites that have no words on them, no marketing copy, or very little marketing copy. So websites that have maybe a lot of pictures, and then like a contact page, or, you know, that's basically it. And you guys, that is just not going to cut it. You need to have words along with your work.
You need the two things. So make sure you actually have writing on your website. Same thing with social media. Gone are the days of just posting. posting a picture with like hashtag cute baby feet or whatever and thinking that that's going to be enough.
It's just not. You need to have words to accompany your photos, okay? You also want to make sure that the words that you are using, that we're writing in a way that will connect to our clients, right?
We want to write about things that they care about, that they need to know. We call this client-centered copy or client-centered marketing copy. And I'm going to get into that piece and talk to you a lot more about how you write client-centered copy.
But just know that when it comes to having writing on your website, in your social media, it really is important that the words you're sharing aren't just like random, but it's actually stuff your clients care about. OK, and then we need to make sure that that client-centered marketing copy is crafted strategically, using sales psychology to really connect emotionally with our clients. and build trust.
And I know this sounds like a lot, but I'm going to help you through it in just a second. Okay. Now there will be some clear signs if the words side of your marketing needs some help. So first of all, if you are not ranking on search engines, if you cannot be found on Google or you're on page like 25 of Google, this part of your marketing needs a little help. If your Instagram posts get like very little to no engagement, that's another red flag.
If clients are ghosting you. after reaching out. This is probably the number one indicator that you need to work on your marketing copy and if you are attracting high maintenance or needy clients.
All right, now when your marketing copy is easy to find, when it's client-centered, when it's really crafted intentionally to connect, again all that's going to go away and what you're going to find is that your blog posts and even your home page are going to start popping up on page one of Google, and clients will even tell you that they found you by doing an internet search. All right? Your engagement on social media is going to go up, and you're going to be showing up on people's feeds organically a lot more. Clients are going to stop ghosting you, and when they reach out to you, they'll be reaching out to actually get on your books, not to just ask you a million questions. And the clients that you do bring into your business are really going to fall into that ideal.
client category. You know, those kinds of people that you just love working with. Now I am going to show you how to solve all these problems in just a minute, but what I want you to know, I'm just keeping it real. Okay. This identify piece that I'm talking about, like figuring out, do you have a work problem or do you have a words problem?
Maybe a little bit of both. That is the hardest part of the marketing method. It just really is.
And honestly, it's because it's hard to look at our own stuff objectively. Sometimes we just can't see it. You don't know what you don't know.
There's a lot that goes into why this part is so important, but also a lot that goes into why this piece is so difficult. And that is why I offer this as a free service to people who apply to my Sandra Cohn certification program. So how it works, all you have to do is fill out an application for Sandra Cohn certification. on the application, you're going to be asked to identify what your goals are. You're going to ask to identify some of your struggles and then a link to your website and your social media accounts.
From there, what's going to happen is I'm going to go in and have a look. I'm going to look at what you're telling me and I'm going to look at what I'm seeing. Then I'm going to ask you to schedule a Zoom call with me. Sorry, I'm at the studio and there's a motorcycle driven by.
I'm going to ask you to schedule a Zoom call with me. Okay. And then we're going to sit down face to face And I'm going to give you some feedback.
We're going to talk about what your goals are. We're going to talk about what your struggles are. And then I'm going to share with you what I have identified based on the links that you shared with me where there could be some room for growth. All right.
Now, full disclosure, of course, if I think Sandra Cohn certification, if that program can help you fast track your goals or reach your goals, of course, I'm going to share that with you. But even if you decide that the certification program is not for you at this time, having this kind of one-on-one feedback. friends, it's so helpful. It's really super helpful.
So I encourage you to fill out the application because once you do, once that identify piece is done, then you can move on to the redirect and the automate phase that we're going to get to in just a second. And that's where things really start to move forward. Okay.
Quickly, this is Mandy. She is a photographer in Sandra Cohn Certification. She's one of my full participation members. And when we did her one-on-one at the very, very beginning, she came to that, that meeting telling me that she would, she knew she was having struggles. She knew her photography was having some struggles.
Her business was having some struggles. She, all those red flags that I had talked to, you know, just talked to you about, about if the work part of your photography is off, she was having them all. And so on that call, we sat down, we identified that really for her to get the work part of her marketing.
under control. She needed to work on her lighting and her posing techniques. And she just really needed to create a clear, consistent portfolio that really showed her strengths, what she did, what she loved, what she was passionate about in a really consistent way.
And so she signed up for Sandra Cohn certification. That's what she got to work doing once she joined the program. And now we're a year later, her work is completely transformed. It's clear. It's consistent.
She knows how to use lights. She feels super confident in any situation. And she's building a name for herself and in her community as like the go-to fresh 48 photographer. She even has exclusive contracts with several hospitals in her town and her business is thriving. She is making money and she made this transformation in under a year.
You guys, that is the power of the identify phase. All right. So once you've identified where there are some roadblocks, where the problems are in your marketing system, you can fix them.
Then we're going to move into phase two, which is redirect. This is where we're going to start working on moving you away from the traditional model that most of us have been taught for marketing and into a more modern and more effective approach. And I find this part like super fun. So let's get into it. All right.
So traditional marketing is what most of us know and think of when we hear the word marketing. Okay. And traditional marketing is like the traditional sales funnel with the traditional sales funnel.
The top of the funnel is designed to get people's attention, right? This is where top of the funnel is all about attracting potential clients. And so we do this generally by creating content.
So photographers, this means this attract. piece is most often our photos, sharing our photos, trying to get people to look at our photos. Once we have their attention, then we want them to reach out to us to make connection in some way, to contact us in some way, right?
So we want them to send us an email or get on a phone call, something like that. And then once they've made contact, then we can get into our sales pitch, work on convincing them to book a session with us. And then hopefully they do.
The entire point of the traditional sales funnel is to get someone to make a sale, right? That is the focus of everything that we are doing from attract to connect to convince. Everything is to make a sale, right?
Sounds good. Like, yeah, of course I want to make a sale. Well, it's not. And here's why.
When it comes to creating marketing content, there is always a who, what, and where involved. And the who is like who's speaking or who is being spoken to. what we're speaking about, where we're sharing that information. All right.
And with traditional marketing, because the sale, that final sale is the focus of everything we're doing. The who is usually from the point of view of the photographer, right? We're speaking from our perspective.
And because we're speaking from our perspective, the what tends to be about what we think is important and vital to making that sale. So we're usually talking about our sessions and our services and our experience, that sort of thing. Anything that we think is going to help.
convert somebody into a sale. And because the entire goal of the sales funnel is to get people to reach out to us, to get on an email or to get on a call, the really juicy what content like price tends to be hidden. And again, it's hidden so that our clients, we can get them to connect with us in some way, right? So then we can get into our sales pitch and then hopefully they book. And you guys, this works.
I mean, traditional marketing works. There's a reason why it's been around for millennia, since the dawn of sales. But the problem is, is it is exhausting.
So with a traditional sales funnel, we need to be constantly creating new content for top of the funnel. And that is why people will tell you to do things like post Instagram every day, right? Get in front of as many people, as many potential clients as possible. And honestly, that alone is exhausting. I mean, I tried this.
I remember trying to post to Instagram every single day, do stories every single day, react to people, talk to people in the comments, all of that. I just couldn't keep up with it. It's exhausting and it's not how I want to spend my time. But the problem with the sales funnel is that it also requires a ton of time in the middle part of the funnel as they work through the funnel, right?
Because we are requiring people to reach out to us. And so that... means that we're constantly checking our email or responding to email or we're hopping on calls, right?
There's this need to constantly be interacting with our clients as they work through the funnel. And then because the entire point of having them reach out to us is so that we can get them on a phone call or get them in an email and give them our sales pitch and convert them to clients. What happens is it turns our first interaction with a potential client into a real one-on-one conversation.
into an uncomfortable sales call. And that is just no fun. And you guys, this is the best case scenario. This is if your funnel is working.
And a lot of times funnels don't work because quite frankly, the sales funnel is an outdated model and it doesn't really work in our industry. It can feel aggressive to our clients and because it requires so much time, it can lead to burnout for photographers. So In the redirect phase of the model marketing method, the one that I teach the photographers I mentor, we completely scrap the sales funnel approach and we do something called a flywheel instead. So cool.
So a flywheel is a client centered approach that once created. Just kind of feeds itself and that's because it is client-centered. So let me go into this a little bit detail. So with a flywheel, first of all, the who of our marketing shifts from our perspective to our client's perspective.
And so that means the what also changes. What we're talking about changes. So instead of talking about us and our packages and our services and how good we are and always about ourselves. making the sale, making the sale, making the sale, we start creating content that our clients actually care about, right?
That they actually want to read about, that they're actually concerned about. This is what that looks like. We're focusing on connecting with our clients by using our marketing copy to answer their questions. What if my baby cries?
What is the best age to come in? What should I wear? Does my house need to be cleaned? What if my toddler has a meltdown?
Whatever. right? We want to alleviate their worries. We want to be educating them about us and our approach, but not in that super salesy way that you usually do in a sales funnel.
Okay. What we're doing is we're using our marketing copy to serve our clients before we sell to them. And what that does is it builds trust.
All right. And we're going to share this kind of client centered content everywhere. So all over our website, all over social media, all over our blog, and I'm talking even the juicy content like pricing.
And what's going to happen is, first of all, it's going to free up your time. You're no longer babysitting the inbox or taking a ton of client calls, right? You have a life again, and that feels great.
But more importantly, because we're creating this kind of client centered information in our marketing content, our content starts to do all the work. that we used to have to do on those emails and on our client calls. So the content we're creating is nurturing our clients.
It's working as a form of onboarding. It's answering their questions and it's even making sales in a super effortless, no sleaze way. And that feels great.
And because we're using our marketing to serve before we sell, it's also building trust with our people, especially when it is partnered with a consistent, predictable portfolio. When your work is consistent and predictable and your words are designed to serve before you sell, your marketing efforts are going to explode. And then you are primed to move into phase three, which is automated.
And this is where the magic happens. So let me tell you why. So when you're redirecting your marketing away from traditional sales funnels and into the flywheel approach, and it's paired with that consistent, predictable portfolio, you have a signature style, literally everything changes.
So first of all, marketing actually becomes fun. It feels really good. You're using your marketing channels to answer questions, to educate, to serve, instead of just to promote and sell. So it takes all the ick and all the sleaze out of it. And when something is fun, you're naturally going to have less resistance to it.
It's just going to be a lot easier to do. We see this happen. in certification all the time.
This is Laura. Laura is a great example of this. When she joined Sandra Cohn Certification in May of 2023, she actually just earned her certification.
She's really exciting. But when she joined the program, she'd only been in business for about her year, for about a year. And during her identity phase, she shared that one of her biggest struggles was with the words part.
And I could clearly see that. She had one of these websites that had hardly any copy on it. And mostly... That was because she just didn't know what to say on her website. She didn't know what to say on her social media captions.
And she didn't like talking about herself. It made her feel uncomfortable. She didn't like coming across as pushy or salesy.
And so instead, she just didn't say anything, right? So you just raise your hand if you can relate to that. Fast forward to today. Now, one year later, she is ranking on page one of Google, which is exciting.
really because she's learned the art of writing this kind of client centered marketing copy. And she even told me recently that she's excited. Yes, excited about marketing her business. A, because she knows how to do it now. She knows what to say, but B, because she can see it working.
And that is like super motivating. Now the model marketing approach. also gives you the opportunity to show your clients how much you understand them and their concerns. And like I said earlier, that creates trust. It creates likability and your clients are going to feel like they know you before they've ever met you.
And then lastly, when you're using your modern marketing method, you're using the flywheel approach. It's also going to position you as an expert at what you do. So people are going to begin to see you and your marketing platforms. So your website, your Instagram, that sort of thing as a resources. And that means that they will naturally, first of all, they're going to keep coming back to your website.
They're going to follow you. They're going to keep coming back to your Instagram, but they're also going to naturally want to engage with your marketing content. So that means they're going to take the time to read what you're writing. They're going to double tap on it, right? They're going to like it.
They're going to comment. They're going to share. They're going to save all of those things.
And when that starts happening, that signals the algorithms that control our digital lives that you have really valuable content that is worth being seen. And so it's going to boost you up in the algorithms. That means it's going to increase your SEO or your search engine optimization. That's how you're going to start seeing yourself appearing on page one of Google.
It's going to increase your social media ranking, your open rates on your emails, everything. The more people read and engage with your content, The more it signals the bots that you have really good content people actually care about, the more they're going to push that content to the front of the line. And so more people are going to see it. And at that point, it just snowballs.
So instead of that sales funnel approach that requires you to be constantly creating new content, constantly feeding the funnel, the modern marketing approach allows you to create less content. You're creating higher quality content, but you're creating less of it. So you're not constantly working at creating new content. It's going to free up your time.
You're not... babysitting that funnel, which is so great. This is how you build that marketing machine that runs itself. And you guys, it works. This is precisely why I am able to book out every single month without blogging constantly, without constantly updating my website, without sharing to social media every day for my studio.
And it's because the content that I created a long time ago, content I created years ago is still spinning away. It's still out there working for me. People are still engaging with it.
It's still pulling people in. My work is consistent and predictable. So that means work that I did five years ago is consistent with the work that I'm still creating.
So I'm not having to constantly update things, constantly change things. Okay. And we see the same thing happening for the photographers inside of Sandra Cohen certification all the time. So people are being found on Google.
Angela's like, oh my God, this works. And it's really exciting. It's really fun. So if you are someone who would love this, if you want more clients, if you want a steady stream of people knocking on your door and you want to create that kind of marketing machine, you want to incorporate your work and your words. You want to just do something that you can set up and just kind of update every once in a while, but you're not in there every single day having to babysit it.
You're in the right place because that is exactly... what we teach photographers to do inside of Sandercone Certification. So quickly, Sandercone Certification is a comprehensive program that teaches photographers literally all the things that photographers, you know, have to master in order to build a sustainable, scalable, profitable photography business. Now, one of the unique things about this program is that it really does focus on both the work and the words so that you are getting a complete education.
You're not going to, it's like one-stop shop. You don't have to just keep taking class after class and buying another class and going to another workshop. You don't have to do that. Okay, it's all here inside this program.
There's not just bits and pieces. Like I said, one-stop shop, everything you need under one umbrella. So we cover lighting, both natural and artificial, posing, processing, presentation, portfolio curation, website design. talk to you exactly what you need to have on each page of your website, SEO, search engine optimization, social media strategy.
I mean, like literally everything, sales, pricing, you name it, it is covered in that program. So if that sounds interesting to you, let me just kind of go into it a little bit deeper, walk you through how the process is to sign up. So first of all, first thing you need to do if you're interested or even curious about Sandra Cohen certification have to fill out an application. Applying to the program gives you the opportunity to share your goals, the goals that you have for yourself and your business with me.
It also gives me the opportunity to go in and take a look at your portfolio, take a look at your website, look at your social media so that we can then sit down together and have that identify talk, identify any problems or roadblocks that you may be having so you can clear them, get out of the way, be crystal clear about what you need to work on. in your business. So step two, of course, once you've applied is then we're going to get down, we're going to hop on a call together.
So be sure after you apply that you check your email. We're going to sit down on Zoom, we're going to talk through all the things and I'm going to tell you what, where I think, you know, based on my, you know, almost 30 years experience working in this field, where I think that, you know, you could focus a little bit, then we're going to get you enrolled into the program. Once you're in the program, there are detailed lessons on everything that you need to make sure the work part of your marketing strategy and the words part of your marketing strategy are in point. Detailed lessons, there are quizzes as you go so that you know that you're actually really getting and understanding the information. There's downloads, there's swipe files, all sorts of good things inside that program.
So we have lessons, like I said, lighting, posing, processing, portfolio curation. website design, brand building, content creation, all the things that you need so you can go out and build out those flywheels for yourself in your own business. What's great about this is that each step of the program is literally laid out for you. So you know what to do first, where to go next, where to go next.
And you're going to have support along the way. Now, in addition to all of those lessons, you also have the opportunity to access one-on-one mentoring with me if you want and group coaching, where we get together twice a month with all the photographers who want the group coaching part of the program. We get on a call together twice a month.
on Zoom. So you can ask questions, share wins, learn from each other. We also have an annual members only three-day retreat. We do it every year.
It's super fun. So if you're the kind of person who loves in-person learning, you're going to love that part of the certification program. Now, once you graduate the program, once you've been through all the things, you've learned all the lessons, you've done all the things, then you will have a polished professional portfolio.
You're going to have a clear signature style. You're going to have a solid marketing machine in place that incorporates both your work and your words. You will also know how to stand out in the saturated market, what platforms to use, how to effectively write blog posts and social media captions that convert people into paying clients. Remember, like I was talking about using that sales psychology, and you're going to have the technical skills that you need.
So you never have to feel worried or stressed or unsure about a client session ever again. We love saying goodbye to imposter syndrome in syndromes certification. And of course, you guys, at the end of the day, this is a certification program.
And I know I haven't talked about that much, but it is a certification program. So you will also have the opportunity to apply for certification. So a proof of mastery, proof to you in the world that you have been trained, you've been tested, and that you know your stuff.
Now, once you're certified, We have a lot of exciting things too. So once you're certified, your name and your contact information will be added to our international referral directory. Super cute.
This is where I list everybody. There's an interactive map so people can find me. We have photographers from around the world. And I actually link this directory to my studio website.
So if people are looking for a photographer, but they don't live in my area, they can go to this link and they can find photographers that I have. personally trained and I personally trust. Love that. You also get something called Business in a Box. This is exclusive to our certified members, but Business in a Box includes a year's worth of pre-written blog posts, social media captions, model releases, insider information like what products I sell at my studio, what they cost, what I charge, tons of things to help you and your business really thrive.
And you also get the opportunity to become a Sandra Cohn certified instructor. Now, we help launch education careers all the time by providing opportunities for our certified members to teach at our retreats and conferences. And we also even help, you know, arrange paid sponsorships with the brands that I work with, like B&H and Miller's and that sort of thing.
So what does it cost to get inside? Well, we have two options to participate in the program. We have a self-study or a full participation.
Now. both options include lifetime access to all the lessons. So all the video lessons, the worksheets, the swipe files, all of that, everything that's in the course, lifetime access to.
You also get lifetime access with both options to our exclusive community, and you get an invitation to our annual in-person retreats. All of that comes with both of them. Now with the full participation option, this is where you get the one-on-one mentoring with me.
You also get the access to those group coaching calls. And again, lifetime access to the group coaching calls when you are in full participation. And you also get complimentary enrollment to our in-person retreat. So you can come to the retreat every year for free. And I mean, that's great.
Now, both options do provide the opportunity for certification. And both options also have payment plans. So it's just really like whatever level of support you want.
We wanted to create a way where you could choose that. easily. Angela is one of our full participation members. And she shared with me the other day in an email, she said, I more than made back the investment that I put into this.
And I'm at the point in May where my income is already at what it was all of last year. So I love that. So she's on her path to doubling her income, which is fantastic. Of course, you guys. Applying is totally free.
All right. And applying is this first step so that we can sit down, work one-on-one together and get you through that identify phase. So I really encourage you just to sit down and fill the application. It just takes a couple minutes and it'll allow us to sit down and get on a call together, which I love doing. This is Louisa.
She's another one of our full participation members. And she shared that Sandra Cohn certification has been the best investment she has ever made since starting her. photography journey.
Love hearing that. So listen, applications are open. Follow the link. Take a few minutes to apply.
Then let's hop on a call and talk about you and your business. If you have any questions, we do have a link below this video that you can click on where we can go through a few of our frequently asked questions, or you can just reach out and ask me a question directly and I'll respond to you. Also, if you would like to apply, there's a button under the video where you can do that as well.
All right. Thank you so much for being here with me today and have a great day.