Building Your Verbal Brand

What is a Verbal Brand?

• A verbal brand consists of the boundaries set around the words and phrases someone will and will not use.
• Influential people like Steve Jobs and Muhammad Ali have distinct verbal brands.
• Building a verbal brand is crucial for articulating oneself effectively.

Importance of a Verbal Brand

• Most people use common, stale expressions and fillers, making communication less impactful.
• The choice of words should align with personal goals, such as impacting wealth, status, or understanding.

Developing Your Verbal Brand

• Identify Situations of Low Verbal Confidence: Consider where you lack the right words or phrases.
• Research Effective Phrases: Use resources like movie clips, articles, or Reddit posts to find effective words in those scenarios.
• List Comfortable Words: Compile words and phrases that resonate with you.
• Avoid Fancy Words: Articulate speech doesn't rely on complex words that are hard to pronounce or sound out of place.

Solving Lexical Gaps

• Understanding Lexical Gaps: These are instances where communication is inefficient and unclear.
  • Can occur due to unclear ideas or vague word choice.
  • Most casual conversations can survive lexical gaps, but professional articulation requires clarity.

Methods to Solve Lexical Gaps

• Thinking Clearly: Clear thought leads to clear speech.
• Use Tools: Apps and note-taking tools can help log and address lexical gaps.
• Learning from Examples: Listen to articulate speakers, and study well-crafted speeches.
• Practical Applications: Download books, use AI prompts, and study speech transcripts to find concise expressions.

Reinforcing Articulate Speech

• Lexical Simulations: Practice using new vocabulary in hypothetical scenarios to embed them into your subconscious.
• Repetition: Use new words or phrases approximately 38 times to commit them to memory.
• Active Usage: Saying words aloud increases the likelihood of incorporating them into speech.
• Integration: Like listening to music, familiarize yourself with articulate language to enhance spontaneous speech.

Conclusion

• The key to effective communication is crafting a unique verbal brand and solving lexical gaps.
• Reinforce your verbal choices through practice and active usage to enhance natural, articulate communication.