(clinking sound effect) - [Neil] This is Neil Patel, (bright music) helping you succeed through online marketing. - All right, so today, we're going to talk about why B2B creators are the next big thing. So, do you remember what we're talking about at INBOUND with Chris Savage, the CEO of Wistia, and also Jay Clouse? - Yeah. We were talking about how B2B creators can be massive, because there's so many B2B companies with so much money, but there's not enough influencers out there that are in B2B that companies can pay and sponsor. - Yep. So, main thing here is we're going to see a growing like a rise in B2B creators, because the thing with B2C marketing is that it's usually a couple years ahead of B2B marketing. - But there's one issue with B2B creators, dude. Although there's a big market for it, B2B creators for enterprise just doesn't work too well. Like it really doesn't, right? If you look at most businesses that are closing enterprise revenue, it's through things like RFPs, outbound sales, SDRs, and the B2B creators are great for getting your brand out, whether it's enterprise or SMB. But from a revenue conversion standpoint, I think B2B creators are super effective for low-end and mid-market, not effective for enterprise. Doesn't mean that you shouldn't do it, because I think the brand awareness is still good. So, that way, when your SDRs or BDRs, whatever you want to call them, start doing outbound stuff, people at least recognize the brand, but it just doesn't close as much revenue for enterprise. - Here's what I think we can debate on this. I think if you're a strong B2B creator and you have a strong audience, let's look at your audience as an example, or Gary Vee's audience. I think it's a good way to go from zero to 100 million faster, but then try to go from 100 million to the maybe a billion or so, maybe it doesn't help as much. I think it starts to slow down.