Interview on Impact of Pandemic on Sports Betting

Introduction

• Interviewees: Bets and Group CEO & Interviewer
• Occasion: Historic time for their club (Liverpool)
• Discussion Points: Liverpool winning the league, impact on sports betting industry

Celebrations and Adaptations

• Acknowledgment of the exceptional circumstances (pandemic) affecting the celebration of Liverpool's league win.
• Adaptation to new ways of celebrating due to restrictions.
• Importance of joy in tough times and its impact on fans globally.

Return of Major Sports

• Significance: Huge positive impact on fans and the sports betting industry.
• Bundesliga was the first major league to return, setting a precedent.
• Growth of interest and engagement with the return of sports.

Alternatives During Sports Hiatus

• Surge in less popular sports: Table tennis, virtual sports, and eSports gained temporary popularity.
• Sustainability of eSports: Likely to continue growing even post-pandemic.
• Football's Dominance: Expected to retain its primary position in sports betting.

Digitalization and Industry Trends

• Digital Push: Enhanced digital presence across various sectors, including online gaming.
• Industry Resilience: The online gaming sector's adaptability showcased its sustainability and strength.
• Challenges: Offline companies faced significant difficulties due to the pandemic.

Future Events and Expectations

• Euro 2020: Initial expectation as the biggest betting event, now postponed but anticipated to maintain high interest next year.
• Importance of Sports: Recognized as an essential part of society, bringing joy and communal experiences.

Recent Acquisitions and Integrations

• New Acquisitions: Bets and Group acquired new brands from Gaming Innovation Group (GIG).
• Integration Progress: Ongoing process, with positive expectations for future growth.

Industry Gatherings and Trade Shows

• Trade Shows Return: Uncertainty about when trade shows will return to normal.
• Digital Adaptation: Acknowledgment of digital avenues being used but emphasizing the irreplaceable value of human contact.
• Future Outlook: Likely reduced attendance this year, gradual normalization expected next year.

Conclusion

• Expression of optimism for the industry's future and emphasis on unity and resilience.
• Celebration of Liverpool's success with a hopeful outlook towards overcoming current challenges.
• Closing note with the phrase "You'll never walk alone" symbolizing solidarity and hope.