How to Start a Successful YouTube Channel

Jul 9, 2024

Take quiz

Guide to Starting a Successful YouTube Channel (2024)

Introduction

  • Presenter: Lena
  • Why Listen: Grew to almost 700k subscribers in a few years.
  • Theme: Self-help series, becoming your best self.

Overcoming Fear

  • Key Point: Best time to start is now, not 10 years ago.
  • Common Fears:
    • What if people you know find your channel?
    • Fear of failure or wasting time.
  • Advice:
    • Get rid of fear.
    • Most YouTubers regret not starting earlier.

Misconceptions About YouTube

  • Disclaimer 1: Instant success is rare; YouTube is a long game.
  • Disclaimer 2: Money-oriented motives won't sustain you.

Picking Niches & Mission Statements

  • Pick Multiple Niches: Being well-rounded is more engaging.
  • Mission Statement: Should encompass all your niches.
  • Example: Lena's niches are vlogs, wellness, fitness, and self-improvement. Her mission is to uplift viewers weekly.

Questions to Define Your Channel

  1. What are your niches?
  2. What is your mission statement?
  3. What sets you apart and makes you unique?

Content Strategy

  • Vlogs Aren't Enough: Best for creating relationships, not growth.
  • Use Self-Help Content: Create valuable content to attract subscribers.

Consistency

  • Algorithm Favors Frequent Posts: Create a content schedule.
  • Use Notion: To organize and track content.
  • Skillshare: Useful for learning productivity strategies and skills.

Camera Setup

  • Start Simple: Use your phone initially; avoid heavy investments early on.
  • Lena's Gear: Sony ZB E1, Rode Mic, GoPro 9, iPhone.

Editing Tips

  • Start Simple: Use free tools like iMovie.
  • Advanced Editing: Transition to Final Cut Pro.
  • Learn New Techniques: Aim for progress with each video.

Watch Time & Engagement

  • Importance of Watch Time: Higher watch time equals more visibility.
  • First 30 Seconds: Make them engaging.
  • Attention Span: Keep content concise and engaging.
  • Cut Often: Add variety and cuts to maintain interest.

TTK: Title, Thumbnail, Keywords

  • Title & Thumbnail: Very important for attracting views.
  • Time Codes: Helps viewers navigate the video.
  • Keywords: Important for search relevance.

Audience Engagement

  • Engage with Comments: Respond to build a community.
  • Show Genuine Care: Viewers appreciate when you acknowledge them.

Be Yourself

  • Authenticity: Be genuine and real.
  • Consistency: Stay true to yourself and keep posting.

Remember to comment if you're starting a YouTube channel to support each other!