Digital Marketing: Hottest Career of 2024

Key Points

Average Earnings in India:
- Regular digital marketers: 5-10 lakhs/year
- Freelancers: 1-5 lakhs/month
Successful Case Study: Marketup agency earns more than 1 crore in annual revenue.
Learning Objective: This video focuses on five free courses to start a career in digital marketing in 2024.

Explanation with Examples:
- Direct Marketing: Asking directly ("I am very rich, marry me")
- Advertising: Friend advocates for you
- Brand Recognition: Person approaches you
- Customer Feedback: Rejection or negative response
- Supply and Demand Gap: Target already committed
- Competition: Another competitor wins
- Market Restriction: Existing commitments hindering new opportunities
Core Idea: Building and growing an online presence through various digital media sources

Content: 7-course series covering basics to advanced digital marketing and e-commerce.
- Modules: Foundations, Attract and Engage Customers, SEO, Social Media, Email Marketing, Marketing Analytics, E-Commerce
Learning Outcomes:
- Understand responsibilities in entry-level jobs
- Develop brand awareness strategies
- Optimize websites for SEO and conduct search engine marketing
- Learn email marketing strategies and analytics
- Build and launch e-commerce and understand customer loyalty

Type: Certification course, basic understanding
Duration: 5 hours
Modules:
- Digital Marketing Fundamentals
- Content Creation framework
- SEO and Organic Growth
- Ad Strategy
- Email Marketing
- Social Media Strategy

Content: Library of courses on various digital marketing topics
Key Courses: Digital Advertising 101, PPC Campaigns, On-Page SEO, Technical SEO, Email Marketing
Skills Development: Running ads, targeting the right audience, on-page optimizations, and analytics

Courses:
- Offer Creation
- Lead Generation
Highlights:
- Understanding lead magnets and client frameworks
- Using content, outreach, paid ads, and referrals to generate leads
- Special focus on practical skills for high growth and demand in the market

Platform: Coursera
Content: 6-course series focused on Meta platforms (Facebook, Instagram, WhatsApp)
Modules:
- Social Media Management and Best Practices
- Social Media Advertising Fundamentals
- Managing and Measuring Campaigns
- Meta Blueprint exams for official certification
Certification: Digital Marketing Associate from Meta

Call to Action: Check links in the description for detailed course access.
Opportunity: Potential to work with Marketup by sending an experience email.
Engagement: Comment, like, and share if the content was helpful.

Contact Information: Send email to Marketup for job opportunities.