Interview with Siobhan Lane, CEO of Light and Wonder Gaming

Jul 14, 2024

Interview with Siobhan Lane, CEO of Light and Wonder Gaming

Introduction

  • Interview with Siobhan Lane, CEO of Light and Wonder Gaming (formerly Scientific Games)
  • Part of CEO special by Gambling Insider
  • Discussion includes company transformations, rebrand, and goals

Experience of CEO Special Interview

  • Great experience and opportunity to discuss company changes
  • Focused on building great products and services
  • Pleased to have a platform to share developments

Team Superpowers Concept

  • Passionate about building great teams
  • Emphasis on diversity and complementary skills
  • Concept of 'superpowers': unique strengths of team members
  • Assembling high-performing teams with complementary superpowers leads to exponential impact

Recognition at Global Gaming Awards

  • Light and Wonder won at the Global Gaming Awards
  • Acknowledgement of creators' hard work and efforts post-pandemic
  • Recognition motivates the team and drives them to be the best

Total Rebrand: Scientific Games to Light and Wonder

  • Major transformation from Scientific Games to Light and Wonder
  • Example given: Flutter's successful global rebrand from Paddy Power
  • Name change was a shock, but name is just an 'empty vessel'
  • Importance of filling the vessel with values, behaviors, leadership, and opportunities
  • Aim to create a brand that retains and attracts talent
  • Intention behind the rebrand was to be fresh and different
  • Positive reception over time and viewed as a successful rebrand

Goals and Future Plans

  • Focus on creating great content and games
  • Building enabling technologies and systems
  • Streamlined, focused organization after divestitures
  • Investing in creators, technology, games, and R&D for customer success
  • Vision of leading cross-platform global game company
  • Emphasis on distributing content across multiple gaming channels (land-based and digital)

Conclusion

  • Siobhan Lane expresses optimism for future ventures
  • Thanks to Tim Pool for the interview