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Interview with Siobhan Lane, CEO of Light and Wonder Gaming
Jul 14, 2024
Interview with Siobhan Lane, CEO of Light and Wonder Gaming
Introduction
Interview with Siobhan Lane, CEO of Light and Wonder Gaming (formerly Scientific Games)
Part of CEO special by Gambling Insider
Discussion includes company transformations, rebrand, and goals
Experience of CEO Special Interview
Great experience and opportunity to discuss company changes
Focused on building great products and services
Pleased to have a platform to share developments
Team Superpowers Concept
Passionate about building great teams
Emphasis on diversity and complementary skills
Concept of 'superpowers': unique strengths of team members
Assembling high-performing teams with complementary superpowers leads to exponential impact
Recognition at Global Gaming Awards
Light and Wonder won at the Global Gaming Awards
Acknowledgement of creators' hard work and efforts post-pandemic
Recognition motivates the team and drives them to be the best
Total Rebrand: Scientific Games to Light and Wonder
Major transformation from Scientific Games to Light and Wonder
Example given: Flutter's successful global rebrand from Paddy Power
Name change was a shock, but name is just an 'empty vessel'
Importance of filling the vessel with values, behaviors, leadership, and opportunities
Aim to create a brand that retains and attracts talent
Intention behind the rebrand was to be fresh and different
Positive reception over time and viewed as a successful rebrand
Goals and Future Plans
Focus on creating great content and games
Building enabling technologies and systems
Streamlined, focused organization after divestitures
Investing in creators, technology, games, and R&D for customer success
Vision of leading cross-platform global game company
Emphasis on distributing content across multiple gaming channels (land-based and digital)
Conclusion
Siobhan Lane expresses optimism for future ventures
Thanks to Tim Pool for the interview
📄
Full transcript