Kia does not want its plans for India to remain confined only to Furniture the Swedish retail giant is also planning to foray into sleep solution Fitness and design inspiration to provide Indians a holistic experience when it comes to life at home Zena Bara gets us a sneak peek Swedish Home Furnishing retailer Ikea launched a sue of new offerings across its home and food categories also for ring into pet products the idea Ikea says is to have a holistic approach to life at home we know many Indians suffer from not enough sleep or not good sleep and our view on sleep is much more than the mattress and you spend should spend a third of your life actually sleeping so it's such essential thing and then we have learned when we have explored it deeply that the mattress is important the Comfort how you sleep the pillow of course but there are other elements that also create the better sleep and that is the solutions that we are showing here to today can you tell us what is uh the revenue boost that IKEA India would have by launching this collection a big share of uh what we sell is around the bedroom we know it's very very important part of the home and many Indians want to improve uh the bedroom and their sleep so we have big hopes that this will uh get many more Indians and many more happy customers to try out the full solution of how to create a better sleep and a better bedroom by looking at it more holistically Beyond just the bed and the mattress Ikea has also joined the AI bandwagon with the integration of AI not just into its manufacturing processes but also on its app to enhance the shopping experience for consumers and to make it more personalized AI is a newer phenomenon and now we are trying to create tools that are um helping the customer to plan their home and that that is something that is of course new and can you tell us about these tools yeah there is a new Tool uh as of now uh called creative and that helps you to design your own room so you can scan it and it's in the Ikea app and you can then uh take away the furniture you don't want and can uh recycle or give away and then put in Ikea furniture you can paint the walls and you can see what it actually would look like and then you can easily order if you would like the so that's going to facilitate very much the planning of your home that's great also you know we've recently known about the fact that uh Ikea has moved into a pet collection can you tell us and elaborate on that yeah so over the years we have uh always said uh that we are having all everything you need for your home then uh and the family and then the question comes uh are pets part of the family and we say yes and that's that's why we also now have collections for the pets we know that the dog and the cat is an important family member so we are happy to launch it here in India now Ikea has also sprued up its food menu and has launched a limited edition Home Furnishing range to cash in on the upcoming festive season these moves it hopes will draw more consumers to not just its stores but also to shop from its app in Mumbai Zenia Bara and for more news and updates all you need to do is follow CNBC tv18 on all of our digital platforms