One of the things I really admired about you is that you've been able to almost see and predict the future of what's going to be happening when it comes to social media. And I remember you saying in like 2019 or 2018 about Tik Tok. Yes. And I remember uh starting to post on Tik Tok because of what you were saying back in like 2018 or 2019 I think my first Tik Tok. What are you seeing now as the future landscape for business or for marketing or for getting yourself out there? I know you mentioned Tik Tok shop live shop. Yeah, I love shop obsessed with live shopping. If you're listening right now and you sell stuff, you need to go to whatnot and Tik Tok shop and start selling ASAP. The QVC vacation of social media is here in the west. It's been going on in China for 10 years. Do it. Do it. The acceleration of organic is also on my mind. you I I could not speak more to my belief of non-overexposure volume creative for relevance for different consumers. For example, you have Gary Vee on now. Your clip with me and you on your social. If the next post is you with a female entrepreneur in her 80s, that's going to hit different audiences. Different subjects we're gonna talk about in this podcast. So, relevance at scale across all seven platforms. Facebook proper. I'm obsess. If you want to go very nerdy face, are you guys posting a lot on Facebook regular? We've done it in the past. So, bring that was the perfect answer. You guys are about to be happy with Gary Vee again. You're going to walk the out of here. Look me in the face and really understand this. This podcast will explode if you get serious about posting multiple times a day on Facebook. Organic Facebook organic. Are you talking clips like 4 to 12 minute clips? Are you talking about full length podcast? Are you talking about shorts? Yep. Vertical. So, just everything. I'll be honest with you, what happened to our Facebook was that it got completely demonetized and it's been shut down basically for a year and a half because they deemed it as reused content even though it was our original content and reaching anybody at Facebook is a business. Impossible. Start another page. Oh, we had 200 something 300,000 followers on it. Who gives a Okay, that would be like saying I had $200,000. I went to Atlantic City. I lost all the money, so I'm not going to make more money. We did that. Hold on. I want you. But they shut that one the new one down too for reused content. And it was some it was something on our page. We we've we've I don't want to go too much into it. Yeah. We don't have to waste No, this is actually going to be valuable to a lot of people. Start a brand new one with a separate email cuz maybe it was some technicality. If that gets shut down, there may be something bigger. But just cuz you had 200. First of all, followers don't matter anymore. You know that, right? Yeah. Do you? Yeah. Like literally, I think they matter a little bit. They do. You're right. But but not as much as they did back in the day. It was true, by the way. And it is way on its way to being to a place where it's completely not going to matter. We are fully no longer in social media. We are fully in interest media. We're fully in interest media. Social media, the word social, who you hang out with, who you follow, like we don't see that. Now, I actually think all the social networks should create two feeds. 100% guaranteed view rates from who you care about. Maybe limiting that. There was a great app that I was an investor in called Path years ago that was made by Dave Morren, a great entrepreneur who was an early Facebook employee. His app was called Path. He basically made an Instagram, he made Instagram before Instagram or they came out at the same time. I don't recall, but you could only have 145 or 120 or 150. I don't remember. It was based on a law of like how many relationships can a human have? I don't remember the name, but you could only have 150 followers. It was awesome, right? Cuz you would only follow who you really want to follow. M I think if Facebook implemented on Instagram and Facebook and if Tik Tok implemented one feed that is 100 people max but you see every post from them and the other one fully interest fully interest that that's the killer app that's what I would build right now another thing that virtual influencers to answer your question I think the rise of virtual influencers is going to be one of the biggest things over the next 5 years I think you guys should create humans that promote your [ __ ] am I don't think that's possible with two male. No, I understand that part the old way. I think Graham and you should hire a company and actually make your third host a female who's not a real person who's involved in your content, promoting your show, selling your product. I think I think every human is going to be in the IP business. In 20067, I predicted that everybody would be in social media and I got really laughed at cuz it was like nobody was on it and everybody thought it was stupid. Like who cares if you're walking the dog? Like Twitter used to get on like why would you tweet like you're eating pizza who gives a you understand you're young and you were too young for this. Like the concept of sharing your thoughts was like not acceptable. That was relegated for people on TV in certain programs. This is a new phenomenon. The the fact that everybody thinks like I'm out there. I believe every person's in the intellectual property business. I believe that within a decade many people, millions of people will own virtual people and monetize them the way that Disney monetizes Mickey Mouse. So, I've seen some of these with like fake Only Fans. Correct. Where they've just created that avatar. That's right. And if you look at Only Fans and you know the sex industry always porn Only F, they they're always and obviously Only Fans is now broading out, but like they're always ahead. Yes. you, if you've seen that, you probably also know that a year ago those girls predominantly looked really fake. I'm going to say something to you right now. You have consumed a piece of content on Instagram that is an AI person and your eyes and brain 100% already. Now, you're still consuming a lot in there that is clearly fake, a lot better than it looked a year ago. And in 3 years, not one human's going to know the difference. I believe it. I saw on Twitter there's a whole thread about this guy making $10,000 a month in profit from an AI character that he made that he's posting on Instagram and doing brand deals. That's right. With his whole character. That's right. That's at scale already and hasn't even started.