Key Points from the GI Huddle Interview with Google, CEO of SmartSoft Gaming

Introduction

• Host: Interviewer from GI Huddle
• Guest: Google, CEO of SmartSoft Gaming
• Location: Host in London, Google in Georgia
• Weather: Warm in Georgia, less so in London

Background of Google (CEO)

Career Path

• Education: Business education
• Early Career: Brief stint in construction (finance side)
• Banking Experience:
  • Worked in Banking and corporate Banking
  • Covered various industries
  • Gained insights into different business strategies and operations
• SmartSoft Gaming: CEO for almost 2 years

Role as CEO

• Daily Operations: Managing day-to-day functions
• Strategic Planning: Focusing on long-term vision and priorities
• Market Expansion: Identifying new markets and product development
• Management: Collaboration with management team

About SmartSoft Gaming

Company Focus

• Game Studio: Specializes in non-traditional games
• Pioneering: Among first to push non-traditional games in the casino segment
• Products: Known for games like Jet X
• Innovation and Quality: Emphasis on pushing limits of iGaming

Market Potential

• Video Game Market Size: $130 billion
• Gambling Trends: People gamble on various platforms (crypto, stock market)
• Vision: Merging elements of traditional video games with iGaming to attract new audiences

Business Environment in Georgia

• Development: Advanced online infrastructure
• Experience: Team has 20+ years in iGaming
• Advantages: Good tax system, easy business operations, excellent banking, competitive talent

Challenges in the Gaming Studio Market

• Competition: Many game studios entering the market
• **Dual Challenges: ** Expanding and innovating with unknown products
• Imitation vs Innovation: Standing out with unique content and scalability
• Educational Efforts: Need to educate operators about the product's quality

Future Goals and Expansion

• Growth Target: Triple company size in 2023
• Market Expansion: Latin America, Africa, Western and Eastern Europe, Emerging markets
• Product Development: Planning to release 10 more non-traditional games in 2023
• Long-Term Vision: Remain leader in non-traditional casino games and expand globally