Transcript for:
Key Insights on Online Business and Self-Improvement

this is quite possibly the most popular Topic in the self-improvement space these types of posts like this one get a lot of views and engagement and that's kind of why I'm making it but I want to bring A New Perspective but the posts in question are the ones like the best side hustles to start in 2023 the best online business model in 2023 how to get rich and stop being so poor into 2023 please click now or you will have 10 years of bad luck I'm tired of the last one too and all of these videos posts or articles lack one big thing and that is a big picture overview of online business they focus more on the tactics and the methods and the Outreach special strategies the flavor of the day Outreach strategy in order to gain more clients or do whatever it may be to make more money right now as always there's nothing wrong with this I have nothing I have like nothing against this I watch it all the time happen online I watch some of the videos myself but I am here to bring A New Perspective and potentially open some Minds to a new route that you can take and the problem here is that every single person on this planet is wired to want that quick fix I did and I still do to this day I want the Quick Fix and I have to step back and remind myself that that success doesn't come come instantly and I've proven that to myself right it helps when you have experience to bank on but the beginners they don't have that experience and so they get trapped in this Loop of Quick Fix Quick Fix quick promise latest best business model in 2023 let's make it happen and then you go through a cycle of failures like myself where you can watch previous videos of mine where I talk about my story but you have to go through the failures there's no escaping it but maybe just maybe this video can help a beginner start on the right path because the quickest fix is the longest path or accepting the longest path rather than jumping to one thing then another then another just to come back to the longest path and then make it work and so what I'm here to tell you is that the latest and greatest strategies or tactics or business models may not work and if they do if they do work for you they probably won't be around in 3 to 6 months because you're fighting other Bottom Feeders that lack purpose this behind their work and that is because these Bottom Feeders don't really like that term but that's what they are they are in a state of survival they have not mastered themselves they have not gone through the self-improvement or the mental work Benji just moved the camera in order to break out of that state of wanting that quick fix so that's all they can see because their mind is so narrowed on this desired end result that the only that's the only thing they can think of they can't zoom out and see it on a 10 year 20 30-year life's work perspective and so you can see this right now in the short form content agencies the ones that are creating like reals Tik toks shorts for certain creators or even on Twitter if you're in the Twitter space the ghost writing that's a very popular agency model right now and they're both very lucrative don't get me wrong but you have to understand that I personally this is why I'm like talking about this is I get 100 DMS and emails a week about hiring someone one to give me the same Walmart quality captions on a real that isn't going to help grow my brand like the subject line is hey do you want more views do you want more subscribers let's blow up your account let me create these captions in cap cut and be the same as everyone else and expect it to work people don't care to get good they care to get money that's a brutal mistake that I made and you will too so treat this as a seed of awareness that you will register as you were going through your mistakes and failures on your business Journey because if you're chasing the quick bucks with the latest strategies you have about 3 to 6 months before you need to Pivot therefore you need a big picture overview of business or give up or prioritize becoming the best in that space if you're going to do the captions or you're going to do the ghost writing it better be a 5 to 10 year long [ __ ] game plan where you are the best in the business so what is the best business model of 2023 the best business model is is an actual business model not a side hustle not free online surveys that pay you 5 cents for every survey you complete it's not investing your weekly allowance into crypto a business has to generate Revenue you need cash flow a business has the ability to scale pivot and position itself in the market regardless of algorithm changes and Trends and half of the short form content marketing people will be out of a job in 6 months they will because they don't understand marketing they understand a little piece of marketing which is short form content but do they understand long form do they understand how short form fits into the funnel like what's the quantifiable end result that you're giving with short form content is it more views because frankly most people don't give a [ __ ] about views is it cash because then you're going to need a unique system or templates or strategies for actually converting short form content into leads or cash because short form content is usually very shallow and that does not nurture a lead into becoming a high-paying customer or a loyal customer right I'm not talking about direct response here go and fill this out in the funnel that's already created right because short form content agencies do very well when they target a Creator or a brand that already has a funnel that is converting leads but your short form content is just driving a tiny bit more traffic you're not the reason behind their success and you need to understand the reason so that you can eventually iterate on your offer in order to make it something that gets results for anyone you want money is the lifeblood of society it is the fabric that holds Society together right now and so on a micro scale right so money being the lifeblood of society blood when it stops flowing to your hand it will die so if blood stops flowing to a certain space in the online business Arena it will die off and so if your business that does not fuel the market or provide blood to the market then your business will die off and therefore your sense of purpose will die off because that's the thing if you aren't making money that means you aren't contributing to society and that means that you aren't you aren't contributing to something that is greater than yourself AKA having a purpose so business is the modern vessel for living with purpose and business is a vessel for your value that is what it is online surveys and prescriptive business models that you find online and most jobs are soulless a business has an offer and a traffic source and this is a universal principle Beyond business an offer equals value and traffic equals people right so if you do not have an offer and you are not putting it in front of people then you will not sell that offer or if you have a lot of people like you built an audience but you do not have an offer then you aren't going to make money the same is true with relationships if you are a valuable offer in this lens and you put yourself in a group of desirable people or the people that you want to meet because you can also go into a group of people that you don't care about or don't care to form a relationship with you have to match those two right or if you go into uh let's say a bar scene where there's a lot of people but you are not a valuable offer then you are not going to sell or convert so let's talk about the dynamic traffic Source right cuz we need traffic before we need an offer which we'll talk about soon but not a fan of putting yourself in a box and I am bullish on the future of the Creator economy which we talked about in the previous video the future of the one person business because the Creator economy is the new economy regardless of if you want to become a Creator or uh start a business right it's a new economy that's where people are hiring from Brands and employers are finding the value that you post online and are hiring from that so the resume is becoming slowly outdated and the public resume AKA your personal brand regardless of if it's a business or not is how you are going to make money in other areas than just business and so that's why I am of the belief and have the philosophy that everyone should display their value online or start some form of a personal brand because it is the closest thing to a one-size fits-all traffic Source there is for business right even if you don't start for business reasons and you gain let's say 50,000 followers and you get a job and you get all these other opportunities because that's where opportunities come from then you can start a business right away if you have that and the other thing is that a personal brand cannot be replicated there we I've talked about this so many times there's no competition there's no saturation if you actually buil a personal brand so with a personal brand you don't have to rely on ads you can talk about whatever you want if you sprinkle in content related to your offer see the previous oneperson business playlist you don't have to rely on cold Outreach for long you build an audience so you can do whatever you want eventually your business doesn't die when you stop doing the manual work you aren't cornered into a specific Niche like how zubie on Twitter and other social media platforms not only talks about politics but makes music and sells fitness programs most people just can't get out of the scarcity mindset of needing to land clients so their content feels limited and boring and along the way you just meet incredible people that you wouldn't find in real life right you get connected with the like-minded people that resonate with your content and so I've been doing this for 3 years and I've had two great friends along the entire way and I actually went to go and see them this past week in South Carolina and Tennessee we hung out we had incredible conversations and you can tell in this video in the last video my energy is just up right I'm ready to go I'm carbed the [ __ ] up I've been eating so many carbs like 500 gram a day still not gaining weight I'm trying to lean bulk but here's a picture of us by the lake Justin Joey or Justin C Scott Joey Justice and your boy that used to have long hair rest in peace and frankly you just won't find those conversations in everyday life you have to be intentional and the digital world is a great way to put your intentions out into the ether as Justin Scott would say so the lesson here is that your personal brand should be considered the foundational traffic source for your offers right A lot of people are worried about selling a business even when they haven't started it's against the point stop worrying that late into the future but personal brand I plan on doing this for or having mine for the rest of my life I don't plan on selling me right but when I have that foundational traffic Source like I do now I have a good amount of followers then I can build another business and use my personal brand to fuel it and as long as I'm not too closely tied with that I've learned I can eventually sell that business and make it successful 10 times faster than someone else could without a personal brand because I have that loyalty I've nurtured the audience and the business that I built or the businesses that I build are going to reflect the values that I have in my personal brand and it will be an extension therefore previous customers and my following will be able to fuel that and I'll have a network that just can send massive traffic to it and help me promote it without paying like so much money for influencer marketing like other brands are doing I can get it for practically free and so the other thing is that paid ads are another traffic Source but if more people know your name and you're running paid ads to your audience then the conversion rate goes through the roof and the same thing with cold Outreach where if I'm dming my audience or people have just seen me around the space because I produce content then they're going to be 10 times more likely to reply or if I have 100,000 followers they're going to feel obligated to [ __ ] reply to me I don't really like to think of myself that way but that's what happens right I got it the the first thing that made this click for me is when uh someone with like 50k dm'd me when I barely had any followers and started talking to me about their services and I was just like oh my God I'm talking to this dude with 50,000 followers no way and I bought his Services right you're just more open to the people that display and have authenticity and value to provide online and you can pivot whenever you'd like because your content shouldn't be at least under my philosophy and what I teach your content shouldn't be limited to a specific topic or a niche it is limited to value and value is ideas written from the of a specific goal or problem regardless of the topic topics here just help with idea generation like if you write about self-improvement business and spirituality those are great but you're only using those to find content in order to generate ideas in essence nobody cares about the topic they care about how anything and everything will benefit their life we are selfish creatures so let's talk about the experience model in essence you help people that are at Point a where you were before and help them get to where you are now with point B and you have content and products in between that with knowledge experience and systems and that's how you make money and I've talked about personal branding and content strategies in the past so we're leaving the traffic source of this video at that you can go and watch my other videos instead I want to focus on offer creation right a product or service because most people think that they need the perfect customer Avatar the perfect system curriculum or coach structure a fancy physical product with perfected Supply Chain management prior results when you need to actually work with someone to get results in reality this is a harsh truth for many to accept because there are also many negative connotations that come up with it if negative connotations don't come up then you're in a great spot in reality you need to know more than someone that is one step behind you and you can see the terms the age of information the attention economy knowledge is how you catch attention like in a sense knowledge is how you communicate information information is how you capture attention so in this modern business landscape knowledge is King I sound like [ __ ] Tai Lopez I don't want to sound like Tai Lopez knowledge and so another thing is that everything in this world goes through developmental stages we talked about in the last video how your community that you attract evolves they set new goals you evolve you set new goals you are not static if you stick to one Niche you're [ __ ] in my eyes you're not really but your your purpose your sense of fulfillment from your work is [ __ ] and so business is no different as a whole where it comes in stages beginner intermediate advance so you trying to make $100,000 or you trying to make a million dollars from the start is just going to cause overwhelm you need to break down that goal into manageable chunks and focus on the levers that you have to move as a beginner which are going to be different at the intermediate stage and different again at the advanced stage so be mindful of who you are learning from and what lens they are teaching from I'm trying to teach from a beginner level here but other people they could be teaching from an advanced level and it's just going to cause anxiety overwhelm and a lack of results because you're focusing on the wrong things so we have to start small and that's why I like to help people at the start create what I call a minimum viable offer which is like a minimum viable product but offer is kind of more encompassing of both products and services I like to start with a service and in this case that service revolves around a single single skill or interest don't go learning 8 billion learn one because charging the big bucks takes time experience and multidisciplinary skill acquisition while building in the real world not reading about working with customers but actually working with them so with that skill or interest that you learn you immediately turn it into a freelancing coaching consulting or what I call a tutoring offer and when I say skill I mean anything like email marketing web design copywriting Facebook ads brand design or anything else from the $1 million skill Stack video that we had in the past and by interest I mean anything like health and fitness performance and productivity personal development and spirituality relationships or dating and those are skills yes but I just want to make the distinction between skill and interest so we can understand how they apply to uh the offers that I listed out so first it's just we have to package up your offer fast and with a skill it should be fairly obvious right it's it's a freelancing service so if you learn web design then it's website or landing page design if you learn email marketing then you're going to write emails or you're going to set up email sequences you're going to you're going to do what you've learned and usually one hack here that people don't like register is that courses courses that you take are usually their higher ticket service right or they can be spun into a service like a Twitter course as an example like one that you get from Modern Mastery from my community there's like three Twitter courses you can take those and then you apply them to someone else's business as well as your own or other than your own and that is a ghost writing service right so if you learn website design then you're just doing that for other people's businesses and you don't have to take a course to do this but you will have to string together like specific YouTube videos in order to actually build something and then be able to do that for someone else and so anyone can pick up a skill fast start talking about what they learn start teaching what they learn and I've talked about this in the past as well just just start start teaching I don't want to go over all the limiting beliefs you hold again you're not an imposter just [ __ ] teach what you know but with that that's how you attract clients if you understand how to write content fairly well and then you pitch your offer right which is for another video and I've talked about it before again and so another thing just a quick plug is that I've written or I've created 10 plus courses 180 plus strategies inside of modern Mastery it's five bucks to join uh there's also 2hour writer which is like my writing Frameworks for building an audience and then there's digital economics which is a master class of everything you'll need to know for actually building this productizing yourself building the personal brand solving your own problems and marketing a good product in a way that pulls in a creative income in a non ideological manner as in it's not limited to agencies or freelancing or coaching or whatever it's very principles based so that was freelancing with a skill now for coaching consulting or tutoring offers we have to first understand this Universal principle goal right we start with a goal where your customer wants to be or where you what you have achieved path your unique way of getting them there problem what they are struggling with now so where you were or where they are and how are you going to help them bridge that Gap in a nutshell that's all that marketing is you're selling a transformation that either you have achieved yourself you have helped others achieve or you want to start helping others achieve and remember that Freelancers gain experience by working with clients first right they don't like you have to work with people in order to get that momentum rolling and so like they don't even have results with the skill and when they start selling you don't need results to start right I can go and I can look up a planner on Amazon and I can take it and I can create my own and I can put it on Amazon and start making money now of course the marketing the sales etc those are details that come after and driving traffic to it with something like a personal brand but that's how you make money and so coaching and Consulting offers are fairly obvious right you help them with something like Health productivity or performance in their life and you walk them through it so this structure that we go over we're going to go over a structure for a tutoring offer because I feel like more people can benefit from that but the same structure is applied right consider it the same structure as a coaching or Consulting offer and so for a tutoring offer I prefer this over freelancing because you don't have to do the work for them right it's more fulfilling you can take on more clients you can scale a tiny bit faster but in essence you are teaching them the skill right so a freelancing offer was mainly skill-based so is a tutoring offer so this is less about personal development this is more about you acquiring a skill through your self-education and then going on to teach it to others and think of it like you walking them through a course oneon-one so you're teaching them how to write an email newsletter you're teaching them how to edit YouTube videos you're teaching them how to write social media content or you're teaching them web or graphic design because with this you can Target a more beginner level right so you open the amount of people that can actually use your service because most people like with the short form content agencies they're going and they're trying to Target these people and flooding the market when in essence they could just go and teach a Creator because the Creator economy is booming they can go and teach a creator for four calls how to actually go and create those right but you have to be somewhat good I wouldn't recommend doing this with Walmart quality cap cut captions and so with this as well is that the results from this transfer over into a course or digital product much easier right so you're able to FLH out an offer stack much much much quicker because you teach someone you get them results you actually have something to show for it because hopefully you're having them create a project and you can show hey my students have created these projects and then you turn your entire curriculum or your coaching offer or tutoring offer into a course and now you sell the course so you open up more room for more people to afford your actual products and then from those products buyers bu again principal in business they will sign on with you to actually walk them through through it one-on-one to learn and hold them accountable so you're increasing your income that way as well faster and so the reason you're doing the tutoring offer instead of a course first is because you can charge more and increase prices to like $2,500 plus after a few clients of course this is variable and it it's a progression you don't have an audience or traffic to bring in consistent course sales yet you don't know what gets results yet even if you think you do you don't you have to work with people and that's why you work one-on-one and fine along the way and you can use direct Outreach methods or different strategies to acquire clients you weren't banking on the audience instead you were doing more manual work up front because that's a beginner strategy that you have to do before you get to intermediate or Advanced and then as your audience grows alongside you then you can wean off of that and so in short it's easier to make a $1,000 sale than it is it's easier to make a $1,000 sale than it is 100 sales right you have more control over your income and then once you do that once you realize that it's incredibly liberating and so coaching consulting or tutoring offers consist of a few things so the first thing it's a structure for what you are going to teach them and this revolves around point a and point B the problem and the goal right and then how you fill that right what are the steps in order to reach that goal so take out a notebook and actually write this down what is the promise right are you going to help them create one fully edited YouTube video as the tutoring offer and then the problem is that they don't have a skill they aren't able to break into the online space even though that's where the world is moving right marketing and then from there how would you teach them right what do they need to know what did you learn is it the overview of like an editing software and then how to actually cut things and structure the video and then after that it's like color grading and Boll then after that it's exporting and uploading to YouTube right so that's four calls boom and so the second thing you need is weekly calls this is just like a general structure of most offers but weekly calls in order to walk them through that structure or curriculum or outline and so I recommend selling or starting with because you just need a place to start and improve from is four calls right once a week and so you want to start with four calls instead of one because that allows you to charge more and so your efforts go a longer way right you don't want to charge like 100 200 for a Consulting call when you could charge 1,000 at the start for a pack of four calls and then increase more and then you have to take on less clients do less work and you're able to focus B your efforts more on actually building leverage for your audience so you can wean off of that and so what you do on these calls is you just walk them through the structure you teach them exactly what you need to know think of it as a live tutorial and then towards the end you answer any questions they have what they're struggling with and things like that and so the third thing that I recommend is weekly action items and text access so at the end of every call or at the end of every week you can write this down in your notebook as well is to give them action steps what do they need to do right so I recommend like having a desired end result for the offer as a whole so if it's YouTube editing it's having a polished YouTube video so every week what do they need to do what do they need to deliver to you right and then the text access with like telegram WhatsApp or just giving them text on your phone or a Discord Channel private to them or something and then you they they can ask you questions whenever you want get feedback and all of that fun stuff and so another example just to paint this picture more is if you are selling something like graphic design tutoring what's the desired outcome is it like uh creating one polished social media post or an Instagram Carousel that's the project right or if you're teaching coding like a a small coding boot camp what's the outcome is it a final HTML and CSS web page right things like that and so in in terms of charging right that's always people's question what price do I charge what do I do just slap a price on it and test it out again Quick Fix mindset is going to [ __ ] you up where you could slap 5,000 on it Try It Out Try saying 5,000 when you're talking to people and see what happens and then after that they're going to say no you're going to get a bunch of nose and then you learn through trial and error and then you refine your process to the point of actually selling in accordance with the value you have to provide but I would recommend starting at like lower right so you can increase cuz it's harder to decrease so start at like 500 to 1,000 for a pack of four calls and then as you get results as you get more confident increase the price from there and so even better at the start I would recommend helping people for free in the Creator economy specifically because you're building online you're networking with other people that are uh Distributing value online and so in this case I want to paint the picture this way where I worked with Joey this is how Joey and I met we actually worked with each other and helped each other on a free call and Joey has a testimonial from me I have a testimonial from him at that time I had like 500 followers now I have upwards of like 2 million right my testimonial from him is so much more [ __ ] [ __ ] authoritative than it was before it's worth tens of thousands of dollars more because people will see that testimonial from me they know who I am they trust me and they will buy like immediately without reading anything else so testimonials from creators are appreciating assets so you don't only want to try to land big fish and try to make the most money without it's a progression stepping stone stepping stone stepping stone and so the next thing is you can either scale your client business or you can productize right so there's this is the difference between like an employee business buiness like a regular business or a oneperson business so uh a lot of the people that I'm networking with right now they're focused on scaling a coaching offer because it's very it's lucrative right they it's high ticket coaching uh they can every a lot of people make a lot of money doing that clearly and that's what they're doing and so they're hiring people as coaches training them and automating the process so they can keep scaling that onward and onward but my preferred method at least in this information space is is two product tise right so it's turning it's one growing large by talking about broad beginner level topics and really whatever you want without niching yourself down too much and then selling the tutoring coaching Consulting offer and then packaging that up into a course or multiple courses and then that's how you scale is through low ticket and a lot of people don't like that but a lot of people don't have my results sorry not sorry so there was 1 million somewhere in this YouTube title and that's the thing is that you scale to 1 million with this it's either High ticket coaching Consulting uh sometimes agency work I don't like the agency model but it's a good it works or through low ticket product and that's how you get there right you just it's it's a process it takes time and you build this leverage over time in form of an audience or a personal brand traffic source that compounds with time and eventually one day you run a promotion you make your first 100 200k a month and you're like oh okay I could probably hit this number and then you hit it it's that simple I mean it's difficult but it's it's that simple and so this took me I had a bit of Prior experience with freelancing but I started creating Creator Journey personal brand around 3 years ago right and so that's what led me to now and I've made a bit more than that now but that's like timeline 3 years if you do it optimally and you approach it from a space of experience then give yourself 3 years to hit like big numbers that doesn't mean you can't make a good amount your first year right like a million dollars is a lot of money you don't need that much and so give yourself 5 years give yourselves 5 years to make a million dollars in this space and I bet you can if you commit to it ever since I can remember I've been obsessed with learning yes even years ago when I was gaming for 3 to 6 hours a day uh I would always carve out time to learn something new and a lot of it took away from the quality of my schoolwork or job but somehow I always knew that things would work out at first I thought that this thirst for learning was the dreaded shiny object syndrome you know the thing that all successful people WN against but if my bursts of obsession were true shiny object syndrome I don't think I would be where I am now the path I've took has led to something that I couldn't even fathom as a teen and I want to share it with with you now but in a streamlined fashion without the road bumps so in the course of 10 years I've obsessed over things like Fitness Nutrition SEO web design web development graphic design digital art social media content writing marketing and sales copyrighting and funnels Neuroscience philosophy spirituality self-development and the list goes on so I am cutting it here but there is much much more and each of these obsessions lasted about 1 to 3 months and the thing with this is is that I I if I wanted to learn something outside of these obsessions I would I wouldn't laser in on one thing and only do that one thing I don't think that's really possible because like if a if I was obsessed with spirituality and let's say A nutrition podcast that I was interested in listening to came across uh my notifications or something then I'm going to listen to the nutrition podcast I'm not just going to ignore my curiosity because I'm so dedicated to something else and so what what is the a result of me obsessing all of over all of these things over the past decade and it's the one thing that most people think or say it's impossible and even if they don't literally say it's impossible they imply that it's impossible or they tell you not to focus on this one thing and so the impossible achievement that I'm talking about here is doing what I love for a living it seems like it's a common Trend right now to be like don't follow your passion don't do what you love don't do all of the other [ __ ] for the sake of grabbing attention and leading you towards something that eventually leads to doing what you love or or being passionate about life and so it's kind of contradictory I get where they're coming from but I I I think it's silly to write off doing what you love or trying to live a passionate life because just if if you don't do those things what is the other option if you want to go all the way to the negative extreme it's doing what you hate and never living with a shred of passion in your life and I don't think anyone wants to do that and I do not think that you have to put those things off until you reach some form of material success and another thing is that hopping from skill to skill didn't prevent me from making an income at the start I actually believe that it helped me make more of an income because if I were starting with one skill and trying to earn from it there's a cap on how much you can make per skill or with a singular skill let's say web design where it's very it's not impossible but it's difficult to form a compelling marketing campaign around that unlike something like copyrighting and funnels and a much more holistic skill stack that you can uh manipulate in a way to deliver direct results and promise direct results like I can get you a hundred New Leads or I can make you $10,000 extra dollars a month with web design alone it's kind of hard to do that so throughout this don't get trapped in thinking that you can't start making some form of an income or even just replace your entire income as you were learning these skill set sets and as you are going about uh learning over the next decade cuz personally I've talked about this before you can make money instantly if you know what you're doing and I recommend that you start building and executing instantly so that you can get real world data to iterate from and learn more in order to improve it and be able to charge more you aren't going to come out of the gate charging $5 to $10,000 for one skill it just doesn't work like that you have to start small and you have to follow the progression that life presents it comes in stages and steps you go 500 1,000 higher higher higher and then you eventually productize and then uh we've gotten into that in the previous oneperson business videos so skill stacking is greater than being a specialist which is greater than doing nothing at all because you're afraid of saturation automation or any other excuse that leads to distraction we are in a digital Renaissance and skill stacking stacking a dynamic set of skills that you can apply in the the digital landscape allows you to build a creative solution to almost any burning problem on the market you will reach a point where you can spot a problem in the market and you can be like I have the skills to create a system for this in order to solve it and I have the marketing skills to be able to patch this up and put it in front of the right people and then making money is a lot more easier that way you are you become in control of your income so with my experience I can get better results than most specialist Freelancers or agencies because they this is metaphorical and Abstract but they know how a will impact B will impact C and that's it right that's kind of the specialist nature is I'm going to do this in order to get this very specific Niche result but through skill stacking and holistic understanding of the entire digital domain and just niches in general allows me to understand how a impacts B impacts C and how that goes back and impacts a all the way throughout the alphabet in a circular motion and how all of those things interconnect and then my skill stack in the middle allowing me to kind of pick and choose whatever I want to do okay so enough preface let's dive straight into it so first we need to stack Evergreen skills for profitability so here's a graphic uh just to give a big picture overview of what we're going to talk about here top left we have Evergreen skills which we'll dive into and then once those are paired with personal interest direct experience and the internet in the middle you culminate and create you which becomes Irreplaceable so if you follow anyone on social media really they're going to tell you to learn a specific skill or start a specific business model like an agency doing Facebook ads and this isn't bad advice but I want to take a different approach because I'm all about understanding right I want this to actually make sense to you guys so let's zoom out and go meta so the skills for profitability you will be exchanging value for value and value comes in the forms of money time social leverage information or expertise it's not just money you have to trade the resources that you have right now whether it be skill expertise information that other people don't have social leverage if you have have a lot of followers on one platform and exchange for uh helping someone on another platform and then you eventually can trade your way to money and then you can trade you can start trading money to buyback other resour ources like time so you will be exchanging this value with other humans this is transactional and at the top of everything when interacting with other humans human nature and psychology reign supreme so we need three things the first is a valuable message a way to communicate with others that is relevant understandable or actionable the second thing is a medium for distribution a way of putting your valuable message in front of people or else nobody sees your value number three is a results Orient oriented skill which is a way for delivering a transformation to the people you have attracted with number one and two message medium and applicability these are skills that interact with one another without one you aren't going to get the same results this is why it usually takes six plus months to actually see some tangible progress in this domain because you can't just learn a skill and not put it in front of someone or have a skill put it in front of someone and not be able to get results and then expect to make that into a sustainable uh business all right so we're going to start with the message you need to learn how to create a compelling message that attracts other people to not only you but the value that you have to offer and you need to be able to articulate the value of both just the ideas that you're selling you are selling ideas through content and just anything that you do whenever you interact with another person you are selling something you are selling your worldview your beliefs whatever it may be and what a lot of creators tend to glance over is that people people can become interested in anything like I a lot of people come to me and they say I don't know if I should start writing about this weird interest because nobody would be interested in it and it's like that's not their fault for a lack of understanding of the interest that's your fault for not being able to make it interesting because if you're interested in that weird topic how did you become interested in you weren't just born with that interest there was a gradual steps that opened your mind and made you aware of that interest and its importance to you why is it important in your life and how can you pass on that importance to someone else to get them interested in it right it's not a oneandone I post one tweet and then or one Instagram post and then oh everyone knows what my interest is no it's a game it's a 10year long game of introducing people and educating people on these interests you are becoming the person that introduces people to these interests and makes it an important part of their life because because it's spilled into it's given you many benefits by incorporating it in into your life so how are you going to help other people do that so if your words aren't resonating with other people it's not them it's you and so you are either speaking from an advanced level when 95% of the market are beginners you don't understand persuasion so you have to answer or imply an answer to the question what's in it for me or you didn't capture their attention and deliver a valuable message to that attention and so for the F point value does not always mean actionable value can be as simple as entertainment right people like entertainment Netflix has a lot of value to a specific set of people because it gives them an escape from reality and of course there's different interpretations and perspectives around that but you get the point and with that entertaining doesn't necessarily mean humorous or mind-numbing I can include a quote or interesting fact to keep your guys' attention on this video because it's entertaining and it introduces you to something new it gives you uh a novel idea so there are two skills that you need to study in order to learn to craft a impactful message and that is marketing which is creating a message that is attention grabbing relevant and valuable for a specific person so from their perspective the second thing is sales which is a process for making people aware of their problems and presenting a solution to those problems notice how you don't just Target people that are automatically aware of everything you do it's a process and sales can be synonymous with storytelling because the human mind makes sense of the world via stories it strings things together from past to now to Future and how it uh interacts with your situation in life and so they both sales marketing and story they're all based around Transformations that's what people want they want a desirable outcome in the future they want to avoid where they were in the past and maybe they want to get out of the position that they're in right now they want to improve and so for the sake of brevity in this video I I can't go into uh every single skill I can't I just can't teach that I've went into many in the previous oneperson business videos but if you want the systems for actually one learning every skill we're going to talk about here and then applying it in the real world by starting a oneperson business and productizing yourself check out digital economics links in the description so the next thing is the medium we just talked about the message now you need a medium for distribution because in life life discipline equals Freedom shout out Joo but in business distribution equals Freedom So within internet business distribution comes from uh media and code right the back end of the internet is code and then the front end what we see is Media so coding is a great high value skill to learn it's very important especially when paired with marketing knowhow like if you can create a software and you actually know how to Market it which most startup people don't then you're way ahead of the game right I I I know there's so many people that are passionate about coding that create this app or startup and then they try to launch it and they don't have an audience they don't have distribution they don't have anything backing them like investors and which would take over from the audience but I'm creating a SAS right now A not taking software and with my marketing knowhow and my distribution and knowing you guys and what will truly benefit your lives I'm going to have a more successful launch than any other Tech founder could simply because they don't understand marketing and they haven't built distribution because most coders only know the technical side they don't know the human side but many of you are going down the creative route so we're not going to be talking about coding here we're going to be talking about media so you will have to still have some technical knowhow you will have to study no code tools that fit your situation well I'm talking website Builders uh course dashboards membership dashboards email marketing software just social media in general maybe like Discord you have to understand technology to an extent at least how to use it so you build distribution by growing on top of funnel social media platforms and we talk about distribution and leverage in the oneperson business roadmap video and these platforms can be any of them but I recommend starting with either Twitter LinkedIn or Instagram I would argue that Twitter is the most friendly and not easiest but simplest to grow on because the retweet button is is very low friction you don't have to take any pictures you don't have to understand design all you need to do is write and practice writing a persuasive message check out toour writer if you want to learn how to do that and so YouTube podcasts and blogs are great but when you zoom out as we always do here and see it from the bigger picture compared to other platforms it's a lot more difficult to grow on those platforms YouTube you have to get a lot of things right uh it could be expensive to actually like have some form of of a nice setup which does influence your amount of subscribers podcasts are just hard to grow in general blogs they depend on SEO so does YouTube and and I like these but I treat them more as Authority building platforms at the start where you're fleshing out your ideas you're going long form you're getting practice in and then once you have the Distribution on bigger platforms and you can fuel something like YouTube like if I were to bring my Twitter followers over to YouTube over time and my videos start getting better and better and better and it starts picking up in the AL algorithm then those start to grow later down the road that's exactly what I did it's not the only way but it's an effective method that I found to work for me and so the principles for growth on these platforms are all the same you need a valuable message you need eyeballs on that message so people follow you if you're not getting eyes on your content people aren't going to follow you you do this by getting shares retweets whatever it may be networking replying to bigger accounts or just learning certain tactics uh in order to do that the next thing is consist effort on getting your content shared and a brand that looks like it should have 1 million followers I could give like a lot of branding advice but the thing that I feel like would be best is does your profile look like it deserves a million followers if it doesn't figure out what's causing that and fix it could be your banner it could be your bio the the wording in the bio could be how your profile picture looks if it doesn't if your profile picture sucks then watch some YouTube videos on how to take a good profile picture with your phone with good lighting have someone else do make it a project have fun with it spend a day creating the best profile picture you can so we're talking about building on social media right as our medium for distribution but you you have to understand that the medium for Distributing your message comes before the social media platform the social media platform is just a vessel a modality for that and so writing and speaking are the mediums for Distributing your message or at least articulating your message and uh packaging it up so all of my social media growth and just just content in general is based around writing it doesn't matter if I have a nice design on Instagram or cool animated reals it's a written script that I read into this this YouTube video is a written newsletter beforehand and then I go off the cusp on the camera but I follow it along so I have that persuasive structure and of course all of my other content you can just look and see it's all written because man this skill is so important and it's it's hard to articulate why um a story is that someone told me or someone asked a question like is it easier to go from Twitter to Instagram rather than Instagram to Twitter and so I thought about that and it's like yeah it would because a lot of people from Instagram uh usually Bank on some form of vanity or design or something like that right something good- looking like let's take a fitness influencer for example they grow and their value is determined by their body or a fancy car or something like that and that's awesome but then when you try and go to Twitter or any other platform that is writing based or that isn't visual based it's going to be 10 times harder to grow because you're starting over from scratch in terms of the skills that will get you growth and be able to deliver a valuable message regardless of external looks and if you combine both like if you're hot and you have like this incredible skill stack you're set for life so we talked about the message the medium and now you need a results oriented skill so we now understand that we need a Val valuable message paired with a medium for distribution and that's all you need because those are valuable skills in themselves and you can create and offer like you can be a sales closer for someone you can help people with their marketing uh you can be a Content writer you can become a YouTube video editor but even then like with that example you understand the need for a results oriented skill so by this I mean things like email Marketing sales closing as we said graphic design videography animation web design in short you need to understand how to apply the medium and the message to the digital landscape so to your own business like your own personal brand or someone else's business with technology and so when you understand how these pieces work together you can deliver specific results through that technology you can write emails that pull in more customers you can create Graphics that pull in more followers you can create videos that hold more attention so you unlock a new level of power when you pair Marketing sales and communication with a specific technology that can be leveraged for what everyone wants money followers reputation opportunity freedom and status as a whole okay so we're partially done we those were the Evergreen skills for profitability and now we need to stack personal interest for individuality and remember this is a very long video but this is the meta approach this is like like five to 10e time span approach start with what we talked about but uh don't hold what we're going to talk about in the top of your head so that you can like become aware of them as you're experiencing life so in these videos I talk about turning yourself into the niche uh with a personal brand but this can also apply when you're trying to sell to a different customer Avatar business or just person in general so with a personal brand your interests are what makes you unique and with the Creator economy booming people think oh it's going to be saturated and no it's not going to be saturated if you lean into the interests that make you use right because everyone can learn these skills everyone can start talking about oh learn these high value skills in order to make money online but few people are able to synthesize these with their true interest they're the the people that can actually do this are the ones that stand out and so here's another way of thinking about it is that when I have an offer a product or service to sell my interests help me Niche down who I can sell it to right because I am my own Niche and my interests help shape that so if I'm interested in Fitness let say my main topic or skill that I plan to sell something around is marketing and sales right but if I'm interested in Fitness and I incorporate some of my fitness interests not only does that separate me from all of the marketing and sales people but it also attracts other people that are interested in Fitness and since I am interested in the fitness scene I know a lot about my customer Avatar or or my potential customers I know a lot about myself because I have that interest so if I wanted to Niche down to let's say Fitness coaches and help them with their marketing then I could do so so much better and they're getting into my audience without being sold to because they follow they want to follow people that are talking about Fitness so they can network with bigger players in the Creator economy and you have to think about it this way is that most people they want to go like where the richest people are they want to work with people that they despise like like I hated working for small business owners I did not like working for small business owners so if I want to Target Fitness coaches and I'm attracting them through my interest of Fitness I would much rather prefer working with someone who has that like-minded interest as me and so it's a win-win because whether I'm like specifically targeting Fitness coaches or not uh I'm still attracting people that have similar interest to me and then I can introduce them to something like marketing and sales and then that rounds out my brand even more because I'm helping the fitness people learn something new while also keeping the people that are interested in Marketing sales interested in me because I'm teaching them something new about Fitness or I'm introducing them to another one of my interests and not just talking about Marketing in sales all the time and so you see how that works but a a lot of people are afraid of incorporating more interest into their brand the last things like what if it doesn't get good engagement and so the it's good that you're answering questions but do your own Q&A think these through and try to answer the questions yourself if it doesn't get good engagement it's not because your audience just doesn't like something like Fitness it's because you didn't make it interesting enough to them you didn't start Broad and beginner level and introduce them to the importance of that topic before you start diving into some advanced stuff that nobody cares about and yes going Broad and beginner will still attract Advanced people let's say your target audience is someone more advanced your offer is more advanced and you have to educate them to get to that point Advanced people still follow beginner level advice if you talk about the fundamentals the advanced people know how important those are that like I would consider myself advanced the fitness scene and I all the people that I follow they're talking about the fundamentals of diet they're reminding me of what I need to know most people don't need to most people don't need something new they need to be reminded of what works so another question is what if I don't make any sales again we need to zoom out and view this from a big picture you're not going to be hard promoting in every single post and so on a 5year time scale right expand the time Horizon on a 5-year time scale if 20 % like maximum if 20% of your posts are nothing to do with the thing that you sell but 80% are do you really think that's going to make like a big difference in how many sales you make like will it really impact overall Revenue if one you're not hard promoting every single day two you 20% of your content on the parts where you aren't hard promoting like answer the question yourself here you're thinking too small so another question is what if my interest has nothing to do with the thing that makes me money get creative use it as a way to help people understand I'm interested in EDM electronic dance music and so I notice patterns between that and let's say online business or Creator economy and I like to make the link between how EDM producers or DJs how they kind of synthesize song or sense or sounds into songs how creators they synthesize ideas and quotes and other things and just in general into content and so it just makes it more challenging which is good and rewarding to try to note the patterns between the things that don't really go together or so you think everything is connected all right so that was stacking personal interest so we had stacking Evergreen skills and then that was stacking personal interest and so now we need to stack experience for nuance and navigation nothing happens then everything happens when you are on the path of Mastery for life not in one skill but in one domain AKA your life and what you're interested in you will experience this lesson of nothing happens than everything happens multiple times so from the book Mastery by George Leonard Mastery is the mysterious process during which what is at first difficult becomes progressively easier and more pleasurable through practice so this is the opposite of instant gratification and it's why it's so difficult to internalize or understand understand without action is because everyone wants to understand immediately instant gratification goes far beyond just like wanting uh having like a material desire for something it's it's everything it's the need for like for immediate understanding it's the need for immediately fixing like an emotional problem that you're going through it's everything people just want everything right now and you can't have it you have an entire life ahead of you calm down and so with this I'm not going to give you exact steps that you can take here to baby you along the way and stroke your mental thing I am however and have given you the meta skills to start researching for yourself right you're going to have to follow the Curiosity that you have after going through this like oh what what's the fundamentals of Marketing sales go look it up and so in terms of experience your job is to hold what I just told you about nothing happens then everything happens and what I'm about to tell you in your mind as you go along this journey because it will help so by sticking things out you will experience short bursts of intense progress lean into those and enjoy them so the two skills that will help you implement everything above that we just talked about is rapid learning and Rapid execution and so when those are combined we can consider them rapid building I made an entire video on this it's called learn new skills fast how I remember everything I learned one of the less popular videos that sucks I encourage you to watch it because because it's extremely important but in short here's what you do choose a project to emulate this should incorporate the skills you are trying to learn start building your own version create an outline for your project and build until you hit a wall seek specific knowledge when you hit a wall learn the skills necessary for that specific real world situation this helps you cut through the fluff that can be learned through experience and a bonus teach along the way teaching will identify your knowledge gaps meaning you can seek more specific knowledge so my favorite way of integrating everything we've talked about and starting to practice all of these skills immediately is by starting a oneperson business a personal brand why because it's a business right like uh a lot of people in that start freelancing or something like that they're like oh I want to practice SEO so I'm going to try and land a client relating to SEO and it's like you could just start your own website for your own business about what you're building and what you're doing in life watch other videos about your goal in life and how you're going to get there and practice SEO that way on your own blog practice design by creating your own profile Banner in your uh profile picture practice persuasion by writing content practice uh distribution by getting eyes on your profile and learning the tactics relating to that and supplementing all of this with the educational resources necessary like a course a YouTube video or something along those lines so you can also write copy for your sales page or your promotions you can create your own minimum viable offer and start to Market that or you can affiliate for a product and practice your marketing skills on that and so the skill stack that you develop by building your own personal brand for a year can transition over into almost any online business and with your marketing knowledge you'll already know what to do you just be like I'm going to create this offer and I'm going to sell it to this guy and I have so much leverage already with my personal brand I have X amount of followers which is more than the average person so when I DM them they're going to be much more likely to DM me and you're just making it so much easier on yourself by building a personal brand I wish I did this I really do that's why I talk about it so much now and yes I sell courses and stuff relating to this because I genuinely believe in them and how this has changed my life I've I've straight up switched all of the courses that I offer because of this new thing that I learned and I feel like I have to spread it to you guys so that was rapid learning and Rapid execution for your burst of building when you feel the urge to go all in on this stuff when you have the clarity and education um necessary to actually get started the next thing is you have to tend to your perspective Ive throughout the entirety of online business 1% of 50 years is 6 months and 6 months is just the start of the beginning if you're on the path of Mastery you're on it for life I mentioned earlier that shiny object syndrome isn't a bad thing but the bad shiny object syndrome is the thing that takes you off the path of Mastery so learning a a new skill that complement your other ones and allows you to push uh to new levels in business isn't a bad thing right you're allowed to both learn web design and copywriting and so on and so forth until you have a big picture understanding of the online business domain as a whole your skills compound and no one can take them away from you self-education is or or investing in your own education is usually never a waste it's only a waste if you aren't building something along the way because you won't remember anything you'll have nothing to show for it in terms of both knowledge and just real world tangibility so when a shiny object or distraction registers in your awareness and you allow your focus to narrow in on it you close your mind to the depth of your craft and the distractions are just that they're they're a temporary bump in the path because once you've started down the path of Mastery you you can't you can't go away from it because the only reason you start on the path of Mastery is because you got that missing piece in your mind that finally made it click for you and made you realize that it was possible and that you can see through all of your excuses for not making whatever it is that you want to make work work and so once you see that there's no going back it's always going to pop into your head when you're sitting there doing nothing and you're thinking man I I I know you're not going to say this directly it sounds kind of weird but you're going to say I know my potential why am I wasting it right now again the most important pattern here is uh nothing happens and then everything happens so you have to zoom out you have to see your work from the perspective of your life's work that 50 years right that time Horizon 6 months is 1% of 50 years because Mastery is a cyclical cyclical it happens it repeats a cyclical process of slow or no progress followed by intense burst of progress in business this first exponential leap to kind of the next stair step it usually happens after 6 months that's a pattern that I've noticed in many people starting business is that if you can stick it out and stay consistent for 6 months around that 6 months Mark you're going to have that leap and you're going to know okay this is possible and that's usually when most people commit for Life some still fall off of course but then after this like a few months after this it's followed by Massive Resistance like you're going to feel like you weren't making any progress or as much progress as you should be this is normal so you have to zoom out you have to gain a p big picture understanding view the world from better perspective and notice that months of potential despair are just a part of the journey nobody said that they weren't supposed to be there nobody said that you're supposed to feel good or bad nobody said it's going to be easy or hard those are expectations that you hold in your mind see beyond them so the next thing and last thing is gradual awareness of the domain because when you learn one skill a field of awareness opens around it right so let's start to paint a picture here as best we can but let's say this is the skill you learn and the the domain around it is like a light in a dark room like a candle in a dark room and so you're using that skill to navigate and it allows you to become aware of other skills and opportunities that you can learn or take on and so then when you learn that then field of awareness opens around that so now you have two and they're connected but then you get three and you get four and then you full circle and now you have awareness of this much larger domain that you can act within and solve problems Within by connecting your SK skills and so this field of awareness that you create by mastering or not necessarily mastering but understanding one skill and then the next and then the next and then the next and then the next and your personal interest and your experience in life and all of these different things you're expanding your field of awareness and that is where you can solve creative problems that is where you're going to make money so commit to the path stack Evergreen skills for profitability which is the medium message and results oriented skills stack personal interests for individuality and then stack experience for nuance and navigation of the domain give yourself 20 years not 2 weeks ending it here the first business course that I bought was a six figure agency course that was 6 years ago before that I didn't really see the value in courses and I see people uh talk about this quite a bit it used to be very common where people just don't trust courses at all and and I was the same way I didn't trust courses I didn't trust the people selling them I knew that all of the information could be found online whether it be from YouTube videos or less expensive courses like on udem me but that never worked I didn't see any results with it and it's clear why it's because the information is so scattered and even on social media platforms I know this well right this is what I do is in order for me to grow which is main priority right I don't want to be stuck at zero subscribers posting into the void just hoping someone finds my hyper valuable content you have people are playing the game of catching attention delivering some form of value whether it be uh just educational actionable advice or entertainment or a mix of both but it's usually short sweet and just focused on high- performing topics and the topics like most of the topics inside of the sixf figure agency course that I took if you would have put those online in a separate video without people showing intent by actually purchasing a course it nobody would talk about it it's just so [ __ ] boring and nobody wants to actually sit down and listen to those things and especially when there is not any money or pain on the line to actually implement the strategies that you are purchasing it just doesn't make sense there's a lot of psychology involved in purchasing a course putting something on the line actually forcing yourself to sit down with the boring strategies and Implement them right rather than just looking for some form of entertainment online and hoping that you can find the perfect balance of entertainment and value so that you can just endlessly consume content while doing nothing about your life and don't act like you're immune to this nobody is immune to this I'm not immune to this right I click on things mindlessly on my phone and end up watching for a minute before I realize like what the [ __ ] am I doing why am I actually watching this I could be doing something better and so when I was fed up with my multiple business attempts and just trying to learn online and learn the fundamentals and buy books and other things I was Fed Up frankly I I didn't want anything to do with the space anymore but I wanted to give myself one last try so I researched the best or the latest and greatest business models to get into um something that could take me to six figures in income which at the time like it's a good thing to aim for six figures at the start uh but you soon realize that that is just the beginning of all of this so I found a dude that had a good reputation his name is Billy Wilson if you want to go research him I haven't looked at him very much in the past but Billy Wilson I paid $999 or 9.97 for his six figure agency course and it was a great course I learned a lot from it but it was a huge chunk out of my finances I was like at my final straw where I had tried so many different business models this one had to work or else I go back to coding or getting a web design job the the entire story is a kind of like jumble of of multiple business failures and then eventually getting a job and then eventually making one work but this course was like me getting dead serious about making all of this stuff work and so with that with that pressure on the line and me about to drop out of school and deciding whether or not I should actually do the homework and at a part-time job at the time everything just added up to the point where once I saw that first bit of resistance from actually like reaching out to people cold emailing them getting on a call actually trying to make the business work it all made sense but there was just so much pressure in my life that it it all fell to pieces I didn't get results and I ended up having to get a job because that was um it made the most sense at the time and so this course again was great it taught me about the applicability of copyrighting sales marketing funnels paid ads all of these things that I had been learning about like compartmentalized through my YouTube research and on social media this was all packaged up clean here's how it all works in the form of an agency business model and so I went on to take this because now it makes sense for almost any business model it's like I need this piece I need this piece I need this piece I need this this piece and if you want to understand those pieces check out the onep person business model playlist that I have and the $1 million skill stack where I go over like which skills you should learn in order to apply to almost every single business model so there were three things that destroyed my chance at success here and this is on top of the the the pressure in my life the first was that I didn't give a flying [ __ ] about running a Facebook ads agency I didn't want to actually work on my business second thing is that cold emailing local businesses was timeconsuming stressful and none of them had the money to pay me now of course I could Target uh richer people or people that had more money but eventually I found a solution to this after uh seeing some success with web design and cold email this is why I always recommend starting a personal brand now it's the future if you're not already on the train I don't know where you've been I don't know what videos you've been watching but personal brand have leads come to you and have an authoritative profile so when you actually do cold DM people it is much better than a random email showing up in someone's inbox now I'm not saying it's bad all around it's a very good strategy I'm just saying for most people it makes a th% sense to start delivering value via a personal brand if you're afraid to write content for free then you shouldn't even be thinking about working for a client your first client without much experience it goes both ways you have to start you don't have to fake it till you make it but you have to start posting and delivering value that you are learning and that you are going to help clients with anyways in exchange for a lot of money it doesn't make sense why people don't start a personal brand and the third thing was I was never confident in my Niche and that led to an immense amount of friction and shiny object syndrome so this whole Facebook ads agency the the journey along along with it taught me a lot that a lot of things that I would use in my future business models and it identified a problem that would repeat time and time again when I started these businesses or when I had something going well I would always come back and question what is my Niche right choosing a niche is the biggest problem ever in this creater economy everyone talks about it and I mean I work directly with people in modern Mastery and digital economics uh it's just a recurring issue time and time again so it's been on my mind time and time again to try and deliver a solution right because that's what you do as a Creator is you take problems and you think about them you contemplate you research you write your own stuff you pull from your direct experience and my experience growing and long story short this is what I've found but before we dive in there is a new style of cohort that I'm running um it starts on February 7th I would recommend you check it out links in the description in short we're going to be creating your niche of one and this is all as a personal brand creating your niche of one writing 20 plus foundational pieces of content I'm going to be writing them with you on the screen and we are going to outline a growth strategy for your social media in reality it's just networking but how to network properly build relationships get new opportunities whether it be a job opportunity freelance clients or just meeting great people that'll help you grow all of that is 150 right this isn't an expensive cooh report like I've ran in the past where it's $9.99 or even 2000 it's 150 right for all of that good stuff so check it out hope you enjoy it hope I see you in there let's make this whole oneperson business thing simple one build for yourself two write to yourself three sell to yourself there are millions of people with the same interest problems and desires as you and you only need to find a fraction of them the most profitable Niche is you so that Facebook Ad Agency that we talked about earlier wasn't my first business business attempt and wasn't my last so somewhere along this journey of mine I stumbled or I started logging on to Twitter more and some guy Jose Rosado came across my page with like a self-improvement tweet like a harsh truth and I'm like oh Twitter isn't all memes and [ __ ] I can actually find people giving out value on Twitter and surprisingly after I followed him and more people showed up on my feed um and I was exposed to This Money Twitter people were giving out incredible advice that I was just like taking left and right and eventually it it just made sense to start a personal brand on Twitter and so that's what I started doing but one thing made me stand out amongst all the others that is I didn't have a static Niche so before this we're all over the place here but before this I was doing web design and funnels for Ser service businesses and then I pivoted that offer as marketing Consulting for creators because that's who I wanted to work with at the time right were the people that I was following the people that I looked up to it only made sense that I try and work with the people that inspire me right so reposition my offer to marketing consulting which is pretty much the same thing where I'm helping them with web design funnels copyrighting all of the things that go into that for a service business but I offered Consulting rather than freelancing simply because I'm a Creator and I knew they were a Creator and since they're a onep person business I understand that they want to do it on their own right that offer would be more profitable than me doing it for them because I would just be teach teaching them but I I didn't only talk about my marketing Consulting right or marketing or funnels or web design I talked about whatever I wanted to in a way that was interesting to other people in other words I had to introduce them to the importance of the topic I wanted to talk about in order for them to understand if I wanted to talk about emotional management I would if I wanted to talk about Fitness and Nutrition I would if I wanted to post an aspirational piece of content I would 80% of my content did not revolve around the thing that I was selling and it didn't matter why would it if I can be interested in both Fitness and business so can other people other people can have the exact same interests as me and even if they don't have those interests then I write a tweet where we're going to go about the over this in two videos from now where I write content with you in the video self-awareness as a whole is like the biggest business hack right because you have to think about how you would actually view content like do you only follow business people do you only follow Fitness people it it it just doesn't make sense when you actually think about your own actions if something shows up on my feed about Fitness I feel like anyone can become interested in Fitness if it is the right tweet right that's the entire challenge is how do I introduce you to the importance of a topic like Fitness so I could say 10 reasons you need to get into the gym that applies to anyone and if the reasons are good then it's sharable people are going to follow you and then if you want to talk about business and you go here's 10 reasons to start a oneperson business it's the same thing right you have to start Broad and beginner level and then that's top of funnel funnel social media that's how you grow and then once you get them into your newsletter or into your lead Magnet or some other kind of funnel that educates them in alignment with the service that you have to offer that's where the sales come from right because you aren't and shouldn't be promoting in all of your content it just doesn't make sense to do that and if you can create a system that bakes in promotions then you have much more free space in your mind to talk about whatever you want right so if I want to sell a product or service here's exactly what I would do first talk about whatever I want in an interesting way that leads to growth two craft a 3- week long strategy based on the topics in the product or service this builds Authority and it's what I'm doing right now with solopreneur Sprints right pay attention did I talk about business in the last letter or did I talk about whatever I wanted the third is start beginner level for the sake of customer awareness and increase to advanc as it gets closer to launch write long medium and short form content from the top down the promotions write themselves and then the fifth systemize what worked and incorporate promotions throughout the week to keep sales high like bi-weekly threads on a topic around you offer so if I offer web design and let's say I talk about whatever I want Fitness business self-improvement philosophy anything throughout the week every single Tuesday and Thursday I write a web design and business specific thread right and at the bottom of that thread I have a promotion of my offer I can that's a system that I can milk endlessly and if those threads are good and they tackle a common problem they give value like you understand persuasion that's how you make sales all right so let's create your niche of one or the niche of you here's a graphic you are the niche let's look at this because this is important on the left we have the start of a story and the highs highs and lows associated with it so people have the desire to change and that is around where your customer is right now and then when you had the desire to change you had to learn educate yourself acquire skills and actually take action to gain experience that you can teach other people and that entire Journey represents your unique path in life that you that's what content ideas are and then upwards where it says you are here you see how you're just a bit of ahead of your potential customer or a follower and then you are working towards your ideal future and now your ideal future is not marketing web design or some hyp specific Niche right it is very big broad I'm sure it resembles the good life and that is unique to every single individual and how you are going to achieve that good life is unique to you are you going to study spirituality maybe you like philosophy more what part of philosophy do you like stoicism uh what are the other things what kind of business model are you going to talk about right is it going to be a Creator business is it going to be a freelance agency e-commerce what's it going to [ __ ] be next Health everyone needs health health wealth relationship so are you going to talk about health every now and then because in your future your ideal future you want to have high energy so that you can put effort into your business so what are you doing health related to do that and how can you incorporate that in your content to make you stand out from other people because you already have the systemized promotions in place to sell your offer and monetize so from a spiritual or philosophical lens your brand is yourself right it is a concept and that brand can be an outcome of a repetitive business ideology that has been conditioned into your head so if you've only been studying freelancing and haven't dug into like Facebook ads Agency for example and broaden your perspective to collect that collect aspects of that perspective and bring it into your worldview then you're going to it's going to end in a lot of pain and suffering because you're going to think your business model is the best just like religions do or even sports teams do and you need to take a step back zoom out and create your brand as something unique as something that is you without attaching to any specific ideology and instead creating a holistic Philosophy for your own brand so let's walk through how to recreate yourself as a brand first is map your ideal future how is your story going to end will it result in peace health and fulfilling work or do you have no idea how it's going to end up your story is what separates your personal brand apart because every single person's story is Niche individual and unique and if you don't have a vision for the future one watch the society as a pyramid scheme video I believe so but if you don't have a vision for your future how are you going to educate and execute in a conducive manner towards that Vision how are you going to take directional action in order to gain experience in life and pass that experience down second is intelligent imitation when you take stuff from one writer it's plagiarism but when you take from many writers it's called research that is a well-known quote from Wilson misner but it's the whole steel like an artist thing so my voice or tone or message is a combination of the voice tone or message that I like from other people right I read books BS and I figure out hm I like how this guy said this one thing I'm going to take that or at least take note of it and then practice it later or hm I like how this guy talks about floow I want to talk about that too or like on the flip side too we've talked about anti vision and vision before and having like a good and bad thing to observe and allow you to choose or make the right decision accordingly but if I see something that I don't like where it's like I don't like how this guy's writing it sounds too like Airy fairy I get that from the Power of Now I love that book but I want to be able to distill those Concepts to the people that don't really resonate with the way that he's saying it right I need to come at it a different way in order to attract a new audience to that very life-changing message and so the same is it's the same with everything it's not only my voice but my brand what colors do I like uh what are like minor button details on my website like the rounded edges it's everything that's what creativity is it's either taking one thing like an idea and then deconstructing it into parts and then reconstructing it like mental Legos or it's taking those parts from other people and then reconstructing them into your own so this works for anything but here's what you're going to do write down the books that impacted you the most write down the creators authors or public figures whose style you love the most immerse yourself in their work to condition your mind to think in that style write down their tone voice and what makes them great research their products landing pages and every detail about how they make an income in short create a tribe of mentors and exclusively consume their content you won't have to copy them directly if you're so immersed in their work that your subconscious burst original ideas for you from those things right you'll notice that you naturally start to talk in that way so the third thing is book to Brand content the path of the problem solver or value Creator is how you escape the world of replaceability fall in love with the challenge that problems present from superficial to metaphysical and your ideal future will create itself this is the infinite game so every story has an ideal outcome or a goal and then on the path to that coal goal there are a series of highs lows emotions battles mistakes and solutions to the problems that you find along the way to be systemized so here's how you turn your brand or yourself into a niche that house is your content products or Services treat your ideal future as the end goal of the story make note of your past there are select few pivotal moments that can be your starting point of the book write down an outline of the book what are the chapters that must be included to reach the end goal outline key points for each of those chapters seriously do this this is book to Brand you take a book you map the ideal outcome of your future right that's the angle point a is where you are now or one of those those pivotal points in your life that made you want to change and then in between those are chapters and sub chapters and those act as your content ideas right and then you fill them in by writing newsletters condense those into threads condense the threads into posts like tweets Instagram reals Tik toks whatever it may be and then over time let's say you want to write a book like I am this is exactly what I'm doing for my content and this won't be immediate you're not just going to write out the chapters all at once you're going to write down two or three but then you have some form of an outline and then you have something that will allow new ideas and experiences to register in your awareness and you'll be able to connect it to that outline and come back and start filling it in as you experience life read books read content from your tribe of mentors that you created etc etc so number four is to write your story so your story is what makes you unique and relatable and if you've been paying attention you can see at the very start of this video I started with a personal experience around a topic that I wanted to talk about in order to frame the situation my sixf figure ads agency course that I bought I'm sure that was quite relatable with a lot of you because the the the story and the relatable aspects of a story give people hope and makes them aware of the possibility that it is possible to overcome the low point in life that they're in or to take advantage and double down on the high point so we we just talked about this but for the sake of repetition because it's important write the sections of each chapter as an article or newsletter repurpose that writing into a podcast or YouTube video condense the main points into a thread Carousel or LinkedIn post rewrite those main points as engaging tweets turn those tweets into real scripts and posts for other platforms this process gives you a multi-dimensional understanding of the topic that you are writing about right because a tweet is a big idea it's not super actionable it can be but an article you're fleshing out some much more you're connecting different ideas and as you do this you this will change your life over 6 months right I have so many [ __ ] reasons to tell you guys to start a personal brand and that's all my videos are is like hey here's all the reasons start one already because I genuinely I genuinely don't think that a Creator is a business model it's a life philosophy right just apply to the internet and another thing is that if you remember the best ways to learn from my video learn new skills fast teaching is one of them right everyone's afraid to teach when teaching is how you learn you don't have to lie you just be honest like hey I learned this today how interesting is this or if you do something like why should you start a oneperson business just give off your honest experience in a bullet point list it's like no one's stopping you but yourself from writing and producing some form of value in the world so number five is when in doubt zoom out two steps to happiness zoom in on what's important zoom out from everything else the solution to struggle is perspective this journey is difficult you will struggle to articulate your Niche because nobody wants to put themselves in a box and so for now I'm just putting it on your radar that you can completely you can completely forget the traditional Niche down advice of choosing like the most profitable Market with someone that you don't want to work with in any capacity using a skill that you don't want to use in any capacity you can create your own Niche and if this is a problem like if you can't fully understand this yet that's a good thing so what I would recommend you do because the reason it's not making sense to you and you lack understanding is because you let's say there's a DOT here and there's a DOT here and you're missing the dot here that allows those to connect and give you that aha moment in your mind right so you lack experience so what you need to do is start anyway immerse yourself in information that has the potential to solve that problem read books buy courses by listen to podcast just immerse yourself in the information drown yourself in the information to the point where when you [ __ ] off and do nothing or you zoom out or you go on a walk then ideas won't stop coming to your brain and things will start to make sense because your subconscious mind is working to solve that problem people want to follow humans they don't want to follow a search engine with a face on it and with the rise of chat GPT and future iterations of language AI authentic it is more important than ever now I have kind of a lot of views or predictions for chat GPT I don't think we've reached a point where we can draw conclusions about who or what specifically it's going to replace but Replacements are on the horizon and I talk about writing a good amount and so I clearly get questions like hey what are writers going to do are writers out going to be replaced by Ai and short my beliefs fall along the lines of if you think you're going to get replaced by AI you're going to get replaced by AI so you need to upskill yourself or become more authentic you see everyone is desperate for human connection and frankly social media is not delivering on that right I teach social media in a sense I was a brand adviser in my past I was a marketing consultant at one point they're all kind of the same thing it's just dependent on who I'm targeting and how I position the actual office so I've consulted with a bunch of different creators and influencers and coaches and all these other people that use social media as their primary method for generating traffic it seems kind of weird because like that's kind of what I do is I use social media as a modality for attracting traffic because it's so [ __ ] big right there isn't really any other choice I love working with creators and so that's what I do but you have to understand that most people aren't being authentic you go to someone's profile and it's either all promotions or it's all just like actionable advice which is good and people tell you to post but it's the same [ __ ] you could find online and by online I mean like you can type into Google and get the same answer right that's not going to separate you from the crowd or make you any more authoritative than the next person with their writing or just content on social media so authenticity from my predictions will be the differentiating factor between those that get replaced and those that make the most money Poss possible money isn't the only reason to do this of course but that's a driving factor for a lot of people and that's what gets people interested in this and then once they develop that philosophical sense of Mastery behind the writing itself then it becomes much more meaningful it's like when you get into the gym because you want to just get jacked in big muscles but if you do not back that with a solid why an intrinsic reason to continue doing that then it's just a superficial shallow Pursuit and you're going to wake up one day with the body of a 60-year-old but with the mind of a 15-year-old and so this is a reason authenticity is one but just diversification of interests in general is why I talk about business content writing uh philosophy spirituality some different mixture of things here and there and I like to think of it as like diversifying your stock portfolio right because then if one goes to [ __ ] you're not absolutely [ __ ] and so it's the same thing with interest in building your personal brand if like one doesn't get much engagement you aren't stuck to that and just in this cycle like if your main money-making interest doesn't get a lot of Engagement or you're just not good about writing about it then your brand is kind of stuck in this terrible place and it's going to screw with your head and make you want to quit make you want to call everything a scam and just pack it up and go sell a product for someone else because you hate selling you hate people selling products and you don't realize that the way to get out is to sell a product so I'm rambling a bit I'll I'll start to keep it focused from here but I've worked directly and indirectly with over 5,000 creators some oneon-one some uh not one-on-one with chuses Etc I've just worked with a lot of people and this seems to be the most pressing problem for them aside from the last problem we talked about which is uh creating your niche of one or choosing a niche that's a huge problem the other huge problem is being able to incorporate your interest in a way that is interesting but still maintains all of your brand pillars right you need to make an income from it or else you can't do it full-time you have to stand out or else chat GPT is going to replace you maybe and this makes people quit before things start getting good and so for some Authority and just some backstory because it's weird as I said a Creator telling creators what to do I started as a freelance web designer pivoted into funnels understood marketing a lot more started to position marketing Consulting switching out of done for you work for service businesses and then then when I got online and more immersed in the Creator economy and saw that it was the future and that it is the new economy that's for another video but then I repositioned that same offer for creators right and that's where it kind of gets weird because I'm a Creator at that point I'm a personal brand and so I started as a Creator 3 years ago and I did things kind of like I love testing things right I love going against the grain so I launched a product immediately because I had experience and I had Clarity on what to do I made a good amount of money with a low following by freelancing and not relying on my following for my clients at that point and leveraging other people's audiences via affiliate or just networking with them which we'll talk about in the next video for actually selling my product right because it doesn't make sense to try to sell like a $50 product directly in the DMS that's just not sustainable you're not going to make a lot of money doing that but with a freelance service where you're charging two $3,000 then yeah you get two or three clients a month and you're good to go so the other thing that I did was I wrote about whatever I wanted to right I wasn't in that scarcity mindset of oh I need to make money from my audience immediately so I'm like I'm going to talk about self-improvement I'm going to talk about my fitness journey sometimes I'm going to talk about emotional management oh I'm reading this book that sounds cool I like this idea I'm sure my audience would like it as well I'm going to share it with them and then when it came to actually promoting my services I would include web design here and there like actionable tips but I'd approach it from a broad lens where it's like why you should learn web design right because not only does that attract beginners you have to understand that if I'm selling web design to someone that means that they're a beginner whether I'm doing it for them or not whether I'm Char charging high prices or not they don't know much about web design so not only I'm attracting two types of people there I'm attracting people that just want to learn web design and I'm attracting people that potentially need web design done for them so not only can I sell a product that teaches people how to do web design but I can also sell a service that allows me to do web design for them and when I build this audience from this multi-directional approach then I have so much more room for leverage where if I ever want to Pivot out of client work which I did then I have a base audience there that allows me to still use that same skill set and help them with it and so let me make this very simple for those that don't know how to incorporate their interest into their content write about whatever you want in a way that's interesting to practice your writing and persuasion and when you plan to promote create a promotion schedule you weren't just promoting randomly I hope where it's like yeah I'm going to promote under this post I'm going to promote under this post and then when I don't promote I'm going to get mad about why I'm not making sales and it's because I lack structure of my promotions pull out your calendar and just create a system start writing down I'm going to promote on this day this day this day and make it so it's balanced right so you aren't promoting all the time and then when it's time to promote just incorporate more content related to what you're promoting around the promotions and then with time you review that promotion strategy or schedule every single month see what went right see what went wrong self-reflect and improve your system over time until you have something that is maintainable experience will teach you much more than I can with this so before we dive in I know that these mid roll promotions can get annoying but solopreneur Sprints starts on February 7th we will build the base of your oneperson business by creating your niche of one writing 20 plus foundational pieces of content I write it with you on the screen and learning how to network DM meet friends grow and just have a strategy for actually sustaining brand growth and this is the last promotion so you don't have to worry about another one in the next video but if you're interested links in the description check it out so if you have no idea what to write about you need to check out the last video which is called the most profitable Niche is you in that video we mapped out your story right we created a book for you that you fill in with chapters and then you write those chapters with newsletters content break it down into short form posts reals tweets Instagram posts Etc because you have to understand like a lot of people don't know what to write about or if they should write about specific interest paint it like this you need a goal you need a goal for your ideal future what are you working towards right think about that now what interests help you get there and if you have interests that you want to talk about filter it through that right if I want to talk about spirituality but I'm uh I have a product that I base my brand around around let's say marketing then how are those two connected right marketing connects to psychology psych spirituality is like a philosophical Psy psychology in a sense and if if my end goal is to just live auton autonomously and be Sovereign spirituality is going to play a huge role in that so it makes sense to incorporate it in your content so the first step is to just choose two to three interests that you want to write about the second thing we're going to do now is to broaden and break down because most people start when I say write down your interest most people start by writing down like hypers specific interests like biomechanical movement for holistic health people and then they get stressed out when so many when there aren't many people interested in that even further they get stressed out even more which impacts their ability to write good content because they think if they don't talk about that main specific interest that nobody is going to buy from them that's not how it works my friend zoom out so let's say that my interests are web design spirituality and weightlifting from those I want to broaden them into the overarching market that they fit in web design would equal online business or business in general weightlifting would equal bodybuilding or health in general spirituality would equal self-actualization or Improvement and all of those could really be umbrell under self-improvement or self-actualization even web design skill acquisition is it plays a major role in self-actualization so now that we have three broad markets we want to uh deconstruct and break them down into submarkets or subtopics that we can write about over a long-term time span with our content this isn't like one week of content and your brand just takes off and explodes this is like six months of content so you can introduce people to everything that you talk about and everything that you know this is a long-term game this isn't like a quick direct response Facebook ad that is trying to get you buy get you to buy immediately Facebook ads and personal branding are a lot different so the beauty in this method that we're going over right now is that if I want to sell something related to like biomechanical movement therapy then I can just start talking about health as a whole and then if you understand the customer levels of awareness I would go research them but in short it's like uh stage one is not aware stage two is problem aware stage three is aware of the problem stage four is aware that there is a solution stage five is that they're aware of your product right all of your audience is going to fall within five of these levels of awareness and your job is to hit all of these with your content right your promotions only hit that one of the people that are aware and ready to pull the trigger on your product well they can kind of hit uh product I mean solution as well but the other three where the majority of your audience lies you have to educate and introduce them to the problems associated with health and then slowly guide them into how your specific Niche interest that you plan to have a product or service around can help them you are not supposed to just attract people that only know about your interest right this is as I said this is personal branding not advertising so with those three broad interests that you have we're going to you're going to take out a book but I've already broken them down right so we're going to look at this graphic I call this the topic tree I've called it many things in the past the content pyramid I like topic tree so at the top is you right this is your niche of one from the last video then you break down you into three different interests so let's say health Improvement and business and then under that you break those down into uh topics let's just say topics and then beyond that or subtopics right so Health breaks down into to nutrition bodybuilding lifestyle and then under that there's best exercises recipe ideas training programs intermittent fasting daily routines sleep tips these are all just made up right so your job is to cover all of these things that you write down over the 6 to 12 months that you are writing content I prefer to do it from the top down so like a newsletter long newsletter that can turn into a uh YouTube video like this and then those can be broken down into medium form content like an Instagram caption long LinkedIn post uh Twitter thread and then those can be broken down even further or the original newsletter can be used as idea generation for tweets Instagram posts Instagram reals Tik toks YouTube shorts uh YouTube Community posts etc etc so I talk about this like breaking them down in writing format into our writer something you can check out as well but this is how your brand perception is formed right if someone only sees one tweet from you that's all they know about you right but if they see multiple and the the expertise that you have in certain areas then over the 6 to 12 months you're going to allow people to understand who you are what you do and why you do it so the next thing during this is to remember the three pillars of social leverage so the three pillars are growth authenticity and authority and when you strike a balance of all of these which we've talked about in previous oneperson business series videos I have a playlist for that but you just want to approach from the angle of okay I need to be building uh all of these pillars up right I need to be growing I need to be making sales and I need to be authentic so I can stand out from the crowd so with these top of mind if you aren't growing pivot if you aren't making sales pivot if you aren't gaining loyal fans pivot iterate as you get more real world feedback and you don't have enough data or feedback after 2 weeks of doing this [ __ ] you have to post even if it sucks because even bad posts they data points good good post they're data points you take both and you dance between the two until all of your content reaches new levels or stages or baselines of development if you want to go like an evolutionary uh psychology lens approach to business so now let's go I'm going to I want to write some content with you I've already written them of course but we're going to go over them and break them down and we're going to do this in writing format so it would fit in a tweet and I posted these previously they did well but why tweets why because they're the perfect length for fitting a 280 character persuasive heavy-hitting message and keeping concise into the point it really helps with your writing to try and articulate your uh ideas within 280 characters and that's the perfect shape for an Instagram post that copy paste over to LinkedIn they're perfect for short real scripts these are what I use and then the good ones can be turned into newsletter topics and then you just start to create this endless content flywheel of having a post do well turning into a newsletter breaking that down having uh new ideas do better turning that into a post breaking it down etc etc so we're going to be using marketing as the topic here so the first style of post that I want you to write is actionable principles and that's simple it's just a list of principles or actionable steps that a beginner can take to start to understand or use marketing as our topic of choice and this helps you build Authority in one interest and for all of these things that we go over please keep in mind that you can can not like take away the principles of content writing you need a hook you need a body and you need a conclusion and these can overlap if you were writing in like 280 character tweet but in something like a newsletter these need to be more fleshed out so let's dive into the post your content sucks because you don't hook in the reader agitate their problem relate to their problem give them a valuable solution human psychology will always beat what you think will work clear not clever so at the top you see I have a host in the middle I have a body with actionable steps or actionable principles relating to marketing and then I wrap it up with a conclusion right I just pretty much give the big idea that I'm trying to put across here and so I'm writing these on the spot or I did so they won't be perfect none of my content is it just slowly gets better with time so try it out write one of those tweets on your own pick a topic from the topic tree that you wrote out and practice it and if you like it actually if you like it or not post it so the next style that we're going to talk about is the importance of a topic which is similar to actionable principles but it illustrates the why right it gives people a reason to get interested in a topic this is where most people suffer because they don't know how to make their interests interesting to other people it's just importance continually illustrating the importance or the why of something because that's what really changes human behavior right like if I I I didn't use to go on walks outside even though I knew how beneficial it was or how many people told me it was but once I came across the right why where it's like I don't need to do like 20 minutes of intense cardio I could just go on a 30-minute walk twice a day and I'd be good when I was trying to cut down uh for the summer and then I continued going on a walk learned that it's kind of a game really started to enjoy it develop that philosophical sense of Mastery behind it and now it's just it's a part of my day marketing is the greatest skill you can learn why it pairs with any other skill it teaches you human psychology it helps you monetize a niche interest only a fool expects to make an income without learning the skill that turns scrollers into customers so at the top again hook lead into the body where it has three lines of importance and then a conclusion that wraps it up and here's another great example from taen Simmons on Twitter I came across this and was like this actually fits perfectly well but it says few habits will make you feel as good as Daily Yoga so yoga is the interest here that some people may not think is interesting to other people so he's introducing people to the importance of it right so a daily practice will calm your mind increase your flexibility teach you to be present give you kinky sex positions to try right that interests a lot of people whether you like it or not so throwing in like a curveball not only makes them rethink oh maybe I should try yoga but it at least puts it on their radar right remember the five stages of customer awareness that's going to put it on the radar and as more content comes from tailin in specific then they're slowly going to get more introduced to yoga and they may potentially buy a yoga tutorial or a product or a yoga routine from him try it within 30 days you'll feel 10 years younger so he does a really great job there with the benefits as well right A lot of people want to feel 10 years younger so he leverages that so the next example and the last example that we're going to go over is calling out common mistakes or problems this helps establish Authority in your interest right it shows like okay hey this guy is helping people solve problems in the thing that I am interested in and I'm going to listen to him because it sounds like he knows what he's talking about stop writing hyp specific content as a beginner you should be focused on growth make your writing relatable focus on a common problem talk about the topic from a high level don't expect to grow if only a few people would share your content so can you see how I'm kind of writing these tweets to like introduce you to this stuff but you can try that out right tackle a common problem within whatever interest you have if it's bodybuilding then maybe it's uh lifting the weight too fast right and you could easily write a tweet about that where it's like most people lift weight too fast it's killing your gains do this do this do this instead it will make all the difference I just wrote a tweet on the spot that would probably for a fitness audience with blah blah blah it's relative it would get a lot of Engagement now let's talk about getting the most out of your content because most beginners they struggle with seeing the big picture of content creation right it's just too overwhelming there's too many moving pieces and it makes sense I didn't actually get started with creating content until I had gone through all of these other business failures and then when I got to actually creating the content I'm like okay yeah all of this makes sense this is what I'm going to do for the rest of my life so one thing here to note is when you look like self-awareness is the biggest business hack I've said that a few times but it's so true just observation and awareness where if you were to read your content right this is like becoming a mind reader where if you were to read your content from the lens of your audience would they share it would you share it if you were reading it do you even like your own content and if you don't why are you posting it and now I don't like I don't want to make that seem like you're going you're not going to like some of your content but that's room for improvement and so if if you come to the conclusion that no someone wouldn't share like or comment on my post and you don't have a strategy for getting more eyes on it which we'll talk about in the next video but how do you expect to grow right you can't just keep posting into the void if your content wouldn't get liked shared and then potentially lead someone to follow think about that as well would if you're reading the content would you click on the profile read the bio and then follow if not where's the Gap identify the Gap and then close it so from the tweets that that I wrote above are they authoritative yes will they attract a potential customer assuming that I actually have a product or service and that I occasionally talk about the things revolving around those products or Services yes are they so specific that they won't get shared no and this is the balance that you have to strike with top of funnel social media I'm talking Twitter Instagram LinkedIn or YouTube and podcast if you are trying to grow on those platforms right at the beginning I treated my podcast and YouTube kind of as like this is what I want to talk about so I'm going to talk about it but if it's heavily influenced by the algorithm then you're going to have to go a bit more Broad in some cases on a newsletter that's really where you can talk about whatever the [ __ ] you want but with a newsletter you want to get a bit more specific because that's usually where you're nurturing an audience towards a more advanced level so in the upper 3 to five range of the customer levels of awareness same thing with a lead magnet right this is what some people forget if I talk about let's say emotional management and I'm selling web design and I offer a lead magnet on web design and I lead into that and it's like hey do you want to learn a new skill or do you have a business and you want more customers there's a little bit of a disconnect there but people are still going to click on it become educated on it without any of your doing right once you write a lead magnet that content is there and it's going to be educating as many people that go through it and then you can either pitch people on your service there or they're on your email list so they'll eventually buy once you talk more about web design and hit the right paino so the next thing to do to make the most of your content let's say like the three pieces of content that we wrote is to study the best content structures you do this by using something like tweet hunter or twx on Twitter or you can do this without twex or Twitter so you can try this right so type into the Twitter search bar from colon the Dano space Minore fave colon 1000 and so what that does is it only shows tweets from me that have a minimum likes of 1,000 you can do more uh crazy stuff with Twitter advanced search but that is what I would recom recommend you do is look at your favorite people your tribe of mentors the people you aspire to write like and just study all of their top tweets and see how they're structured and then from those structures you can use similar topics and plug them into that and rewrite them right so one of my top tweets I have off the top of my head where it's like the greatest skill is decreasing the gap between idea and execution so if I wanted to plug marketing into that I could say the greatest skill of the 21st century is learning to capture attention right it can be better than that but that's just an idea right where the structure sorry is already laid out there and so me plugging a new topic and testing it out May do well and then if that does well that leads into the next thing of how to make make the most of your content which is repurpose the content so we wrote multiple lists above right and by lists I mean like bullet point tweets and from those you can turn those into threads or Instagram captions or Instagram carousels right if you go and look at my stuff this is what I do all the time where if I had that bullet point list of the importance of learning marketing then the hook of the thread or the newsletter or the Instagram Carousel is marketing is the greatest skill you can learn and then I would use the last line of that one tweet where it's like Only Fools expect to make an income without learning the skill that turns viewers into customers here are the three things you need to know and then I can go over the three points of it pairs with any other skill it teaches you human psychology or it helps you monetize a niche interest so to recap everything we've talked about you can and should incorporate your interest to make your brand authentic create a topic tree that you can master in 6 to 12 months through writing because teaching and writing are like they go hand inand right you have to teach what you learn in order to in order to identify knowledge gaps in order to learn more and truly become an expert I do believe that teaching is a modality that the internet has presented for individuals to become experts in a field faster write Multiple List style content pieces to establish Authority in your main interest broaden your writing if you don't think it will be shared study the best content structures use them as training wheels and Branch off of what you've already written this is all you need to get started with content creation if you pair it with the last video the most profitable Niche is you you are off to an absolutely incredible start in terms of building leverage and the next video will'll take that to the next level so you can learn how to network and grow and then after that it's just about learning Marketing sales advertising promotions how to create a product and then you have a very holistic brand and potentially your life's work ahead of you I'm an introvert at heart and when I went to college I was never the first to engage in any type of social or classroom situation and even my friend group that I still have to this day we kind of just stumbled upon each other in the dorms like they approached me I forget exactly how it was we were all awkward at the beginning uh just getting to school and we like hey you guys want to go walk to lunch or hang out and then it slowly built into this don't even get me started about speaking in front of the class or going to networking meetups to meet new people those just turned me off in every single way I wanted nothing to do with them all I wanted to do was sit in my dorm play video games and work on the side businesses that I was pursuing at the time and this was before I realized that being introverted isn't about being antisocial being social is a skill not a personality trait that can be improved yet people hide behind their introverted identity to avoid the inevitable discomfort they going to have to face if they want to see success in any domain of life like it doesn't make sense to write off uh business or something else that requires some form of social interaction whether it be in business or just relationships or meeting new people like thinking of yourself as an introvert in that way and thinking that like 50% of the population that is introverted just doesn't do those things that is completely against the point and so that was college but now we're at the center of a new party which is social media and I tried to build a name for myself many times in the past I started with a fitness YouTube channel went on to create a digital art page on Instagram even did some photography a lot of Photography actually if you go to the bottom like scroll all the way to the bottom of my Instagram page you can see what I'm talking about here and then the next thing was building multiple agencies or just freelancing businesses and testing out different tactics for growing and selling on social media and then that's when I stumbled across Twitter of all places seriously nobody really uh thought of Twitter back then and I would argue that still most people don't now because I thought it was a place for like politics and half-baked memes and the since the day I downloaded it in like 2011 I just remember vividly scrolling on Twitter not seeing anything that I liked and then I just deleted it deleted the app from my phone for like 10 years but one day when I decided to get back on Twitter a tweet from Jose Ros Auto great person go follow him on Twitter go follow him everywhere a tweet of his popped up on my timeline and it was some form of like heavy-hitting truth like a harsh truth and I love that stuff that's the kind of content that I really like is like hey stop being a little [ __ ] and go do this [ __ ] I'm pretty sure that that was Jose's thing at the time is like stop being a little [ __ ] and so that resonated really well with me and so I followed him and I realized that he wasn't just talking about self-improvement he was talking about online business which was what I was interested into so I was like oh this is a steal this guy's talking about both self-improvement and online business and then by following him uh more accounts got exposed to my feed either from people that he retweeted or that I just came across in the replies or you know how you find people on social media it's kind of just uh like the network effect and before I knew it I was drowning in high value Money Twitter advice and then on Twitter I lurked without engaging or doing anything that's the type of person I am I just don't like engaging I don't like commenting I'm an introvert right I didn't want anything to do with it so I just lurked for like six months until I finally realized like it it just hit me all at once I'm like all of these people are writing the same exact tweets that I could be writing like I enjoy this content because I could do the same thing they're confirming my beliefs and so why am I just sitting here consuming when I could be doing the same exact thing because they were clearly getting leads followers sales they were growing and actually making it income doing it and all it took took was a little mindset shift or shift in perception to see from that lens of why am I not doing the same exact thing I can do all of this and so that alone it it sounds cliche but that alone changed the direction of my life so here is a graphic to illustrate that the digital world has no barriers we can see this is the evolution of networking where 20 years ago you need college network location profession status in order to get opportunity today all you really need is the internet because in the past the only way to the top was your network and your network was limited by your physical location or the college the prestigious college that you went to and climbing your way up the ladder then introverts didn't stand a chance especially me at that time if I would have gone to college in the past I would have been [ __ ] I would have been out of a job I wouldn't have been doing anything because I wouldn't be social enough to actually make that happen so in the past you couldn't like we take this for granted we don't actually sit and think about it but you can DM a celebrity and if your DM is good like if you're a good persuasive writer which is a skill right it's not like just nobody gets access to these celebrities the the people you want to DM there is a string of words that you can say that will get them to respond and even in a like a freelancer an agency owner uh their case in the past you wouldn't be able to just DM a client walk them through some kind of like strategized messaging to open them up to your service and then get them to pay you 2500 5,000 10,000 I know some people are even charging $660,000 for services through the DMS do you not see how [ __ ] insane that is like most people would kill for $6,000 so if you can just upskill yourself a little bit for 3 to 6 months in order to be able to create a freelancing Consulting coaching service from the start start reaching out to people because the digital world has no barriers and then pull in an income for yourself by charging low like 500 to 1,000 getting results improving your skill stack charging more learning how to create a system that solves a specific problem within a specific Niche and then charging even more to get more results and then by that time if you're growing an audience then you productize like it's very clear what people should be doing but th this is all modern in the past you had to go to school you had to get good grades you had to apply to a prestigious College get accepted and then do all of this fancy work to become like rise to the top of the ladder in whatever compartment or Department of that education you wanted to go into and then you had to be extroverted enough to actually form real connections with these people so that they would pass opportunities off to you rather than the next guy and so in the past people had to work their ass off in order to get the limited opportunities that were available but now there's just an overabundance of opportunities and options that make people overwhelmed uncertain and so they flock to the secure career systems you could call them that have been developed over time that the schools are tight tightly closed with and so think about it the the person that you read just now in the comments they need a website and you could fulfill that service and the tweet that you just scrolled by that guy needs a video editor and the person on some subreddit they want to learn how to be happy they have a problem in their life they're not sure how to solve it and maybe you can come in and help them the internet gives you indirect access to the 4.9 billion people that are on it and all it takes is one piece of content right this is all media this is all content where it takes one piece of content for someone to like just it'll just land somewhere right let's say it was a good piece of content someone retweeted it then a big account saw it they retweeted it and then another huge account saw it it got put on a a meme page maybe it got mentioned in the news this is like way overly optimal case but this can happen to anyone right it's just a matter of learning how to write a good piece of media and then having it spread to whatever part of the internet you could get to and then people know your name people start to know what you do and then if you attract them to your audience and you have content going for you then you nurture them they get to know you more and then if you eventually have a product or service that you can offer them in order to pull in an income so networking even though I don't like that word networking just I I like making friends is a better way to put it but networking is the pillar of my success Jose Rosado was the first person that I reached out to from my memory I ended up signing on to his coaching program which was a great program this was like 3 years ago and the cool thing is about this is that both Jose and I were in like slightly different niches kind of we talk about some same things we talk about some different things but that just goes to show that like people can be unique even if we're in very similar domains and so another example is Joey Justice if you're in modern Mastery you know who Joey is if you're on Twitter you probably know who is but we hit it off like way back when when we first both started on Twitter and now I'm flying out to see him in early March I'm I've seen him multiple times he's a very good friend of mine and it's just crazy what happens when you start actually putting yourself out there and we helped each other with our services at the start I helped him get his I like offered my services to him for free in order for him to get a testimonial from me and to just make his better and he offered coaching to me so it's like vice versa that's kind of how it works in the Creator economy is you just make friends you help each other and then you use those strategies to help others and even last year I moved to Texas with Dakota Robertson and JK Molina that I met on Twitter and I've also met great people like Justin Welsh sahil Bloom Dicky Bush I had a dinner with Dicky bush like a few weeks ago I've talked with others it it's just genuinely insane what kind of like-minded people that are ambitious in life and achieving good things you can find on the internet if you actually look for them because most people don't approach social media with this mindset they approach social media with the mindset of I want to be educated and entertained they it doesn't even cross their mind that they could reach out to this person and become friends with them I'm talking about like people that are within a similar follower range as them and then grow together and offer their value in front of potentially 4.9 billion people on the internet so if you're in this Creator game or this onep person business game if you're not on social media you've already lost this is kind of a given I don't care if it's like paid ads or building a personal brand in general I recommend building a personal brand but if you're not on social media at all I don't know what you're doing and then go and talk to any Creator or oneperson business owner that you know and ask them what the most important part of their success is and they're going to tell you it's networking if they don't I don't know what to tell you so when you don't have an audience which everyone does not have an audience at the start DMs are how you get in front of people and you start making connections Freelancers understand this well for landing clients but the average person that is just trying to grow on social media they don't see the importance of it and so that's what this video is for because I've seen I've seen people land job offers right this isn't only for people that are uh trying to start a business this is for anyone that is looking to advance their career I've seen people with tweets that go viral when they have very low followers simply because they are friends with someone that has a lot of followers and they shared it and so people usually fall into two camps here first is that they don't understand the sheer power and network effect of dming people on a consistent basis the second is that they don't understand that you can get large accounts to share your post if you are strategic enough so this is clearly about how to send a good DM but most people suck at sending DMS or they don't know how to do it so I want to preface with this like no shade on you if you've done this before but from here on out never ever ever ever ever [ __ ] ever send a DM that starts with starts and ends with hi or hey how are you can you follow me back a straight sales pitch with no prior connection a long block of text that takes too much time to read especially if the sentences aren't spaced out you have to approach DMS tactically especially if you're reaching out to Big accounts that get 10 plus DMS an hour I would say that I get 10 plus DMS on almost every single platform every single hour and so you have to understand that like I'm not one I just do not have the physical capability of replying to all of those DMS especially because it's not just one dm back it's usually a question and then I answer and then the DMS compound so if I start answering people the number goes from 10 plus DMS to like 40 plus DMS every single hour so you have to keep in mind that people with a large following that you're trying to get in front of they're just skimming through DMs to see if they're missing anything important to the point where it's like an email subject line or a a hook for a piece of content or a headline for an article you have to capture attention with what they can see and you have to be strategic about what you're going to say so let's dive into the seven steps to non- needy networking this started out as a guide in digital economics and then it got repurposed into two-hour writer to help people get eyes on their writing and then I put it in modern Mastery it's just a very important process to understand this is foundational for anyone trying to grow a business or just improve their career or just get online and so the main purpose of this really when we peel it all back is to get your name in front of people's eyes and in their mouths because even Freelancers struggle with thinking that they're just in this constant cycle of I need to reach out to this guy and then the conversation ends if they never respond no if you reach out to 100 people and you were kind and you had value to offer and you walk through the process that we're going to go through then they're even if they can't like help help you with anything they're going to have you top of mind for the next person that comes to them and asks if they know anyone that can help with web design email marketing uh Fitness whatever it may be so the first step is to find somebody that you want to DM you want to DM and this isn't exclusive to just making connections this is crucial for paid work as well so many Freelancers choose niches that they don't give a [ __ ] about and then their entire they're they're just put themselves in this like [ __ ] terrible place where they hate reaching out to people because they hate the people that they're reaching out to they hate working with the people so they hate the work that they're doing for the people and then they just build themselves into another miserable 9 to5 so this is a crucial step is just to reach out to people that you actually want to connect with so reach out to people that you are inspired by or you would want to work with you would want to strategize with or you see potential for Mutual benefit and when you're just starting out you kind of have to work your way up the ladder right cuz there's so many different moving pieces with all of this it's impossible to explain in one video but just one example if if I have zero followers and I'm reaching out to someone with 100,000 and by chance they open my DM and then they look at my profile there's like yes this is a bit superficial but there's there's not really anything you can offer me I see Zero followers and I think okay we're in this social media game this guy hasn't put in anytime at all how is he going to help me and of course there's a lot more Nuance to that and so once you have an audience and leverage you can really reach out to anyone you want if you have 100,000 to a million followers you have a lot more social proof because that shows that you've been in the game for a while that you're offering some form of value that it's just like a badge saying that like hey I've stuck this out for a bit and I've actually proven myself and so when I reach out to someone and I have like a million followers I'll get a response from almost anyone and so you're probably asking where do I find people to DM well I'm assuming that you follow people that you either want to conect connect with or can help you grow or that you want to work with right you follow at least one of those people so from that one person go and look at their following list right this is probably zero to a th people that they follow look through that list spend some time going through the accounts find like-minded accounts or just find people that you'd want to connect with follow them start replying to them engage with them and then eventually walk through this process of dming them so the first thing that you send is an inspired compliment this is step two so you can find a piece of their cont content work or just something that they've done that truly inspires you or that you like or it it gave you an Insight that you want to share with them and then you send that to them so let's say it's like a tweet that I resonated with and I'm going to send that person the tweet and be like hey man explain what I liked about it and then go from there and so people love praise and there's this thing called The Law of reciprocity where if you give value to someone else and praise is a form of value then they feel obligated to give it in return so let's let's pretend that I wrote a tweet on managing emotions this is what I would say what's up Dan this tweet Hit me hard I've been going through it the past couple of days and this instantly gave me some relief thank you and then I add the link to the post they liked simple as that step number three is to show genuine interest in them so if they don't respond from this you can just reach out again in the same manner send them something that you liked and keep doing that until they respond and so showing interest is communication 101 showing interest makes you interesting so ask them about their goals what they're building what they do for work this gives you the opportunity to give value even if you don't have the value to give right now so let's assume that they just respond with the generic thank you so much and that was to the last message and now you can go to their profile find what they're working on or just a goal that they have and try to assume it so if you find what they're working on you can say something like what are your next plans for modern Mastery it's been crazy seeing it grow I'm curious what you've got in store if you can't find what they're working on do you have anything that you're building right now with that kind of content you must have something bigger in the works so step number four is to lead with value this is the part that trips most people up because most people don't think they have value to give so your first options are to see where you can help send actionable tips if you personally have them or you can send resources videos articles or anything that may help with them building what they're building in accordance with their goal and so if you have to ask more questions in order to get more specific on what they're building so that you can actually help them with that then do so ask more questions in between these so if you have no value to give you can send a resource that can help them with their goals connect them with someone else in your network just continue having a good conversation and showing interest show that you're interested in helping them so step number five is to get on a call to make a deeper connection so this part is optional but highly recommended you don't have to get on a call with someone but I would practice it right especially if you're an introvert it helps a lot to be able to get on a zoom call and just talk with someone because making that face-to-face connection is priceless right especially on the internet where nobody really knows your mannerisms they don't know how you talk outside of like a scripted reel or post and it just helps to mesh on that personal level and so when I was starting out I was getting on Zoom calls left and right even if I didn't feel like it I remember being so anxious one time when I was dming someone with like 50,000 followers I was just like oh my God this guy like it's crazy I can't believe I'm even getting on a call with him and then you realize that every single person behind a high following count is human too they're just like you and so people think that getting on a zoom call is weird because one they haven't done it and it's it's a lot more normal than you think if you just ask someone hey you want to get on a call and like I can help out with what you're building or we can just talk shop and have a good time and so it also helps to just take the conversation to somewhere like telegram or Whatsapp where you can send them uh like a voice message right you can make it more personal and now I mentioned WhatsApp there's people in the replies of these YouTube videos I'm going to get you one day [ __ ] but there's like these scammers that have their name as like WhatsApp and then a number and they have my profile picture that's so weird like if I'm s I'm sorry if you guys like click on that you're an idiot don't click on those things so step number six is to follow up with value right you've waited some time you've gotten on a call with them maybe there's some space between the messages the the conversation fizzled out but it helps to strengthen that or just like keep that connection going oh my God my tax guy is calling me hey how are you man yeah sounds good man I I really appreciate it so when you're following up with value you want to remember their goals right you want to have their goals top of mind so when you come across something or you find something interesting just as you're consuming content or you're reading books or you're watching YouTube videos or you're building stuff out then you can think to send it to them in order to just continue providing value to them I've done this before with like content systems that I built out out or like notion templates that I've built out and if I feel like it'll benefit one of my friends in my network then I'm going to send it to them and just be like hey man I built this out maybe it'll help with XYZ and so if you want like a hard script to practice I don't recommend like copy pasting any of these just use your own voice but if I were to give a script it would just be I remember you telling me about your plans for their project or goal I found this today and thought you'd find it helpful so it could be a YouTube video or it could be really anything that you just feel like they would benefit from so the last step step number seven is to follow up with an Ask notice how we provided value we've followed up with value all of this is variable right you don't have to do it exactly in this order these are kind of just the principles and if you study influence or persuasion you'll understand this a lot more so I'd recommend like the book influenced by Robert chelini but by this point you've built a pretty damn solid connection without asking for anything yet and understand this is a long game as well right if you're here to just like get a quick payment from them or get like a quick r tweet from someone or a Quick Share like you may succeed but it's not sustainable you're not building an actual like good Network that you can rely on and so at this point you can ask them to join a mastermind group send them one of your posts that you've put a lot of time into because they may share or retweet that right you don't even have to ask them to retweet it they could just share it and the third is ask any specific questions you have for them without paying for Consulting right so this is like what a lot of people Miss is they'll just shoot a message immediately to someone and expect like a thought out answer when there's no relationship there and so if you have a burning question that you want answered then you should practice building a relationship because a lot of the time I mean some people do this I haven't really done it in the past but I know there's some like big big people where someone will send them a question because they don't take into account how much time like they're busy people and so the person will send them like a link and be like hey you can sign up for Consulting call here and it's like 1,000 bucks right and so no one's going to pay that but if you actually network with this person you show there that you're a cool person and a real person then you can usually ask questions and get answers because they like you and so if your plan is to leverage these people for audience growth then you need to write a tweet that they would think about retweeting right so you could write a tweet that mentions a topic that you learn from them you can write a post on Instagram and tag them in it because you inspired a part of that post and then when you send that to them you just be like yo just wrote this up and thought you'd enjoy it it was inspired by our previous conversation and if they're tagged in it then there's Mutual benefit because if they share it and that post gets traction it just looks better for them anyways and so for DMS you should be reaching out to people every single day right I'm assuming if you want to become a Creator you're a solopreneur one person business you are in the space to not only learn and produce and meet people but that's exactly it is you're there to meet people if you like someone's post DM them and tell them you like it if you like someone's reply like it engage with it and just be like hey man I love that reply on the post like it it's so easy to just send a DM to thank people for what they're doing online and so there's a bonus tip number eight because you might be thinking Dan won't this take a lot of time it's like yes obviously zoom out and see the big picture if it's going to take you 4 years to get a formal education and a degree and then another 10 years to actually work your way up the ladder to a reasonable salary that you can live with then it's going to take a few months years it's going to take some time to build your own thing and all of this is ironic because the uncertain or the uncomfortable path or doing your own thing is the only Quick Fix out there and when I say quick I just mean like an expanded time Horizon it could take you two years to start making 10 20 $50,000 a month by building your own thing but then people love the certainty of like oh I go to college for 4 years I get to to take a break um I get to go and work for this cool big status-based company and then work my way up the ladder from $50,000 a year to $100,000 a year and then get Capp there and then eventually start my own thing and maybe spend a few years doing that when you could have just done it from the start that's why the digital world has no barriers this is such an important thing we do not live in the world that we lived in 10 years ago you live right now and there's ample opportunity to build whatever the [ __ ] you want and so another thing is bringing your ideal future the actions you're going to be taking then anyways Into the Now is something that you should be doing if you want to be a writer and you're not writing for 10 20 minutes even an hour a day and then just scaling it up as you are able to make that more sustainable in your life that's what you do if you're going to have to DM people anyways when it comes time to start building your own thing you should be doing it right now so start with dming two people a day you like their content DM them then bump it up to five bump it up to 10 I promise that alone will just change [ __ ] everything because the the thing with this is is like oh you like why why would I do these things if I'm not being paid for it do you do you see the dissonance there there's a huge dissonance where it's like you're not going to be able to get paid for it until you have enough practice from doing it without getting paid in order to get paid and preferably it's something you like doing like if you're going to be writing every day in the future and getting paid for it but you're not writing every day day right now and working your way up in terms of income then I I don't know what you're doing like I'm feeling feisty today so just [ __ ] get your [ __ ] together complex sales funnels upsells with countdown timers absurd guarantees and flexing big numbers rented Lamborghinis and beautiful women on a yacht for a paid photo shoot to market the product that was the the state of internet marketing 10 years ago and you still see some of it now and I don't believe it's all bad most of the things that I talk about in my videos I don't actually believe are all bad I'm just using them to help frame a discussion like I am here but over the past 10 years it seems like most of the big names or the things that we are exposed to on the internet people are people seem like they're walking on eggshells and bending the truth to make an income start an agency you can make $100,000 fast so you can learn one skill that you hate to work with people that you hate start a Drop Shipping Store you can ship straight from China so you can sell useless products and contribute to the cheap dopamine Extravaganza going on online Target this Niche and never break out of it never evolve never incorporate your interest into your work always squeeze the most money you can out of your customers okay nobody actually said that but it was implied in their teachings I don't really care if you go out and do these things I feel like they can be a decent stepping stone and I made a tweet the other day about how uh the most successful people they use unethical strategies and spin them in an ethical way that is how you start to integrate Your Shadow right it is much better than repressing your emotions and having and starting to unconsciously manipulate people because everyone has a dark side everyone has a shadow to think you are absolutely pure is just idiotic and even more egoic than you think because you're thinking it's not egoic you need a a modality or a vessel to integrate Your Shadow and so sales marketing persuasion influence and practicing these things in business in order to sell a beneficial product is a very useful thing to do with your life so these things aren't bad and there's a better way of going about it and that's why you watch these videos right uh you're you're subscribe to my channel because you want to create a better life and maybe you've experienced the these business models before and have tried them out for 3 to 6 months or however long it takes to start seeing some results and you're just not content with your results you're not satisfied with your work you don't see it becoming fulfilling to you and that's the entire reason you got into this so if you've watched my videos you know that I am here to tell you that there is a way to do what you want or do what you enjoy and pull in an income doing so and this entire video uh came about because I was on a zoom call with a guy named Michael in the modern Mastery Community one of the members and we hit it off and we were talking about the future of the Creator economy and we noticed some patterns because he's deep in the business game I'm deep in the business game and we've noticed certain things and the first to just kind of frame this discussion is that the level of Market sop sophistication across the board is increasing as a whole and so Market sophistication in this sense is the awareness of the product and services available on the market right so the market right now is pretty dang flooded with all of this shallow cheap advice like how to get laid 101 how to pick up girls how to start this agency business whatever whatever all of these Quick Fix products that neglect the big picture of business right and without a big picture without being able to see into the future and have that sense of fulfillment or sense of Mastery behind what you're doing over a long enough time period you're going to burn out and you are not going to enjoy your life when the entire reason you are doing this is to enjoy your life more and so with that raising of the level of Market sophistication it's just like the school system how most of us especially if you're watching this video have lost trust in the school system right but now people are losing trust in and have not had that much trust for the Shady marketing tactics that have been presented over the last decade of internet marketing as a whole so to start this off this is this week's visual right so on this is the future of Education in my eyes where a student instead of going through the school system which uh prefers Conformity memorization standardized tests convergent thinking and just becoming a cog in the machine and then being trained into the societal system or the social fabric as an employee a student will go through the Creator economy and be able to pursue their Curiosities find a community learn an skills that you can actually make money with start a real world Project without having or needing any credentials there's no Gatekeepers on the internet and then acquiring the specific knowledge necessary along the way to become an entrepreneur and so um a lot of You Know My Philosophy about how everyone is an entrepreneur some just decide to get paid for the value they have to provide uh I also talk about how entrepreneurship is modern-day survival our ancestors were entrepreneurs and they serve their communities right in the past you had a little niche community that in this case it was like a physical Community rather than an unlimited digital Community where you had a specific thing that you could provide inside of that physical Community whether you were a cook or the the naturopath right you helped people heal or you were the doctor or you went out and hunted for food you created fires you were uh taking care of the kids what whatever it may be things have subtly shifted right in terms of like tangible things but our psyche Remains the Same right and so we have to fulfill the same needs through entrepreneurship and so my first point with this to illustrate communities is that uh reality is not compartmentalized right when people go to school they usually start somewhat broad with like General Studies and then they Niche down and into a specific compartment right they go to for a biology degree or a certain doctor degree right they get very specific and what that does is that neglects the holistic nature of life and so the same holds true for online business where they tell you to Niche down as far as [ __ ] possible so you can like Target a specific problem within that but like building an audience and a personal brand is somewhat new right more people are talking about it now and to be quite honest in my experience in the past three years of me doing this previously freelancing so I understand both sides of the argument the strategies for making an income are vastly different right if you want to Niche down and stay very focused on one little niche you are limiting your audience growth and your future potential to Pivot so an example just to paint the picture zubie is someone on Twitter and other platforms now who's grown quite a bit where his main topic that he talks about is like political stuff self-improvement but he sells um a fitness program and he makes music right you're you're just a personal brand you're attracting people that like you and then you are niching down on a specific problem or goal that people relate with and then you're positioning a product to be perceived from the lens of that problem or goal and then you are selling it to the people that resonate with that in your audience you're not like not every single person in your audience is a customer right away right when they follow you and so with this the essence of marketing is getting people from point A to point B via a transformation right and what's in the middle there from point A to point B Isn't So compartmentalized to something like biology right in my case modern Mastery the community I help people work less earn more enjoy life I can create like a better point be and illustrate that point but it's to live a good life right that is a niche goal most people don't want that some do and even less want it from me as a teacher right people resonate with me that's Niche enough and so with that what is my process from going to point A to point B it's not limited to one thing like building a business it's health wealth relationships it's [ __ ] everything that it takes to create a good life and if you limit yourself to one specific thing then you are limiting the value that you can give your audience right and this is what I'm trying to paint with this entire video so that was the first point to start to frame this conversation the second point is that we need more Holistic Solutions for a community with a shared purpose so Napoleon Hill has a concept called a master mind and in essence what that is it is a group of one or more people or two or more people so a group of people with a shared purpose and by working together they can actualize that purpose 10 times faster than they would be able to alone right so you are building a community of people with a same purpose that's what you're attracting people to is your vision or your purpose for the future and then by combining Minds you are able to help other people hit that much much much faster your audience in this case is your community that you are serving and each of them in this Creator economy are going to have their own Community as well if they decide to lean into their entrepreneurial nature and so what you're doing is you're attracting this community and then you're distilling what you know your knowledge expertise experience skill set to them in order to reach the goals that you set for them right you are becoming an educator and so the purpose that you are helping people achieve is the nichan itself but the way you help people achieve that goal is not Niche down it's holistic right what is everything it takes to reach that goal is it starting a business is it beginning self-improvement is it nurturing your relationships right we'll talk about this more so we need fewer shallow promises and more solutions to reach meaningful goals and that means that the foundation of the information you give out as a Creator needs to have people set meaningful goals for themselves it needs the foundation of every single teaching needs to be critical thinking but modern business models don't do that right they pay no regard to that Drop Shipping a fancy little flashlight has no soul and then creating like a a basic journal with a print on demand strategy just so you can sell something like to get in on whatever little game there is that's fine go ahead and do that but you're here because you want to do more right you want to not be that person you actually want to contribute to people's lives and so the same holds true for starting an agency with a skill that you don't give a [ __ ] about to sell to people that you don't give a [ __ ] about in order to pull in cash that is just like there's no there's nothing there so the third point is Clarity above all because the past decade of internet marketing has banked on complexity products and services would have the same simple Solutions just repackaged in a new way because that is marketing right you go and look at any self-help book on habits and they're all saying the same thing but they're different in the form of how they're told which is actually a good thing I'm not blaming books here because books are usually more holistic than not because it involves the author's personal experience or you're tying in different anecdotes but when it comes to courses or even internet content and Generals just step step step step step here's how you do it and there's nothing unique about this you just need to go and do it it and I'm going to the next person is going to repackage it into something else and then everyone's going to get stuck in this surface level bubble and never seek out the depth behind things or the root cause right so now people want a clear simple and practical solution from the lens that they learn best from or from the teacher that they learn best from right so I am a very philosophical person and people follow me because I'm philosophical and some people are very practical and they enjoy the the practicality zero fluff stuff I love fluff like the tweets or the social media posts where it's like I only like to read books that don't have fluff or cut through the fluff and give me the straight value and this is uh with me specifically because like I just like fluff it helps me frame certain things it gives me the Nuance or the Big Ideas that the the same old actionable advice won't give right there's only so many principles in all of this stuff like if you want to go and learn how to start a billion dollar company you can do that in like 10 steps and then everything else is really like their steps to do things and most people don't do that because they don't have the fluff that resonated with them they don't have the why that made them actually go and act on something right people are so stuck in this little surface level trap of I want I want to know exactly how to do this this this this and this without the the vision or the why or even the clarity to get there because of that path it's just it's all out of whack and so as a Creator by leaning into the voice that you learn best from or using that to help others or just following the people that you learn best from the student teacher relationship gets a lot better there in the creater economy because you attract people with your shared goals and the ones that learn best from you and this starts to illustrate the depth behind uh my saying you are the niche and I have a video on this as well in the oneperson business playlist so now we're going to talk about the emergence in demand for the holistic synthesizer so under this philosophy that I'm painting The Creator economy cannot get saturated because one your community evolves so when you don't subscribe to a specific label compartment or niche of reality that limits what you are capable of the only option is to evolve beyond that humans and communities or collectives do not only stick to one goal right it evolves with time you you achieve a goal and then you set a new one and then you achieve it and you set a new one and you achieve it and you set a new one and so as a Creator you evolve and that means that your products evolve right so I started out as a web designer and I sold a web design product because the only thing you can do is teach what you know from personal experience and so my products or Services revolved around web design I sold a web design product I freelance with web design I sold a freelancing product as well and over time as I created new products as those didn't fulfill me as much and I wanted more and I wanted to grow I stopped selling those and I desaturated the market so a new web designer can come in right so if creators or this is just creators in general if they actually keep improving themselves and don't get stagnant and continue building then your products evolve and you desaturate the market underneath you so the third Point here is that you have a unique web of Interest right it's a web of Interest as an example I've talked about this many times before go watch the other videos but a person that is interested in Fitness business and spirituality is vastly different from a person that talks about Fitness business and Tech right just because of the infinite combinations those hold and the the topics that spring from those and how you articulate those over 50,000 tweets or 1,000 Instagram posts or even 1,000 YouTube videos and then the fourth point of why the Creator economy cannot get saturated is that large creators have ample resources it's not rare to see large accounts decrease output on all fronts I see this all the time uh on Twitter like with people over 300,000 followers they tweet like once a day maybe once every 3 days they have resources they don't need more right they have all the money they could have and you this isn't rare on YouTube either if you go and look at someone with a million subscribers I'd say 50% of the time they've either stopped posting all together or they're posting like once a month once every 3 months or something like that just to pop in and say what's up and so this gives new creators the ability to flood the market generate attention for themselves and show that they are an authority in the space and then continue evolving evolving evolving until they reach a point where they also have ample resources mostly in the form of money and then they can go on to start another business like right now I'm starting a software business I'm also writing a book I'm doing other highlever activities so that I can eventually move on I don't ever want to leave social media per se but I don't want it to it doesn't consume my life but it did previously I I want to the entire goal behind my efforts is to be in full control of my days and so over 10 years of attempting to solve that problem that's what you need to do you need to evolve so the holistic synthesizer which is the solution to this all and what I would encourage you to become or aim to become so let's define what this holistic synthesizer is it is someone who pursues their own Vision forges their path with the unique skills and interests they acquire they do not view those skills or interests as individual Parts but as an interconnected ho that are necessary aspects of their life not temporary pieces for a quick cash grab their life's work is to distill educate and distribute their personal experience on the path in short a holistic synthesizer is someone who documents their Journey to the good life in an educational and persuasive manner that's what everyone's trying to do right why not be honest about it every single person's Niche is how to achieve the good life I saw a tweet somewhere this sounds ABS this sounds extremely cringe but it's so true uh and and I saw this like 2 years ago but it was a tweet and it was like everyone's at the end of everyone's Journey they are a life coach okay so why not lean into that now you don't have to label yourself as a life coach be get creative with it like call yourself the the modern conqueror something same thing but that's what a brand is right don't call yourself a life coach create a [ __ ] good brand your brand is your story where you are now regardless of experience your content is your school what helped you get there pass it down your product is the map a holistic system that helps people get to where you are with less trial and error the internet has given you the power to self-educate faster than ever has been possible to just educate yourself and learn new skills take it upon yourself to improve your life pursue your Curiosities and share your discoveries that's all this is when more people Master their personal lives they can put the creative ability of their minds together to work on global Problems by the point you do this you'll what to do by the point you master your survival or uh improve yourself to the point of self-actualization you'll know what to do you have to build your own thing entrepreneurship is modern-day survival your psyche is wired to hunt you are neurobiologically rewarded for hunting for your survival not for being a monkey in a cubicle hunt for money to ease survival induced stress and open room for creativity the Creator philosophy is not a business model but a way of life and in Ence it's improve yourself and then improve others that want to be helped from the lens that you were distilling in information from or from your personal experience so here are the steps to doing this so you can start acting today step number one is of course to master your survival and this Mastery is a process right you don't have to wait until you hit the point where you've mastered your survival because frankly I don't think you'll ever like actually register as you mastering your survival it's an Ever it's a NeverEnding process what I'm saying here is that you need to master your survival for life because you can't sustain authenticity when you need something from someone else for survival right if you can't if you aren't self-reliant and able to generate an independent income source and have a sense of self-confidence that does not require you you don't need anything from others right so you can act authentically every single individual on this Earth has to self-actualize in order to contribute to humanity in the best best way they can self-actualization is to fulfill the desire to become everything one can be to actualize your potential while this can be done with the perfect career path that you find or create for yourself I I can't help you there I haven't done that right I'm here to help you with business and self-improvement and everything that I've done because that's what we're talking about here you can go find someone else if you don't resonate with this message that's the point and the other thing is that I I didn't choose that route because I saw that you will never never have full control over your days or the way that you make money or anything so my recommendation is still the same I've talked about this before many times but you have to solve the biological problems in your life improve your health finances and socialization discover your interest through Improvement and this takes time but it does not limit you from making an independent income right now which we'll talk about in the next video where I discuss the minimum viable offer right so you can actually just learn a skill and start selling it and the other thing you have to understand is that 95% of people's problems revolves around survival-based problems right health wealth relationships and happiness so if you can solve that for yourself and then create a system to help you do that like a system in this case let's say it's like a gym program that you create for yourself that you don't copy from someone else that's the key here you have to figure it out for yourself so that you actually have something that you can bring to the market if you just copy it what everyone else is doing and never zoom out and create something of your own then you aren't going to succeed in this game you have to test experiment fail and create a system that resonates with you because you're attracting people that resonate with you another thing there is that people don't learn best from someone that's 10 steps ahead of them they learn best from someone that is two steps ahead of them right someone who has freshly solved the problem and that's why I recommend creating a course right because I usually create my courses when I'm two to three steps ahead of who I once was right after I start seeing results and of course I can iterate on the product product but then I'm able to position that product to someone who was two steps behind me then so it's Evergreen right I'm not teaching from the extremely high level that I'm at now so step number two after mastering your survival is to create your own philosophy there is enough shallow advice on how to make money how to get laid and various methods for putting a Band-Aid over your mental health we need more individuals that are truth Seekers the individuals that understand that step-by-step shallow advice looks good on the outside but is hollow on the inside we need more people that can attack the root of problems which is often metaphysical spiritual or existential it's rarely shallow self-help advice because that's what the self-help advice came from was from the philosophical stuff the world is desperate for depth and that it you can only create depth by forging your own path philosophy is based on experience and you have to self-reflect to notice patterns in your life and you need to study the greats and align those and and find the patterns in their life that aligns with your life you have to set your mind on an Ideal future and then you need to start and view the l view your problems and your day-to-day actions from the lens of your ideal self so that you have a compass for your decision making because we aren't here to get the same results that everyone else has gotten for the past decade and so as an example my ideal future is kind of what I'm living right now because that's what you do you just live your ideal future and eventually the amount of time you get to spend on that ideal future becomes like fully actualized so my ideal future is 4-Hour workdays writing every single morning for like 2 hours hitting the gym building businesses or not even businesses but side projects like I want to build uh the Mastery facility which would be like a co-working space a [ __ ] sick gym and other things and expand modern Mastery and build my software and just do fun things and be able to elimate the things that I don't want to do and that philosophy alone is much much much different from many others and so what I do is I study the greats and I build things and make mistakes and then I align My Philosophy with certain aspects of theirs I take the best from the greats from multiple different ones and make it my own that's how you forge a unique philosophy and you have to be open to change that philosophy along the way when you encounter new information or new ways of doing things better ways of doing things so step number three is to turn this philosophy along the way into a public school that's what social media is I'm convinced that the future of schooling will be done online with creators as teachers and each student can join the school that aligns the most with their interests values and preferred method of learning one school system would dominate 12 plus years of their life so students would evolve Beyond one Creator based school after a few years of course and then they would go on to the next and eventually they would go on to start their own because that's what you do that's the cyclical nature of life that's what we're doing throughout all of this stuff is we're just passing on what we learn right and in everyday life too that's why you communicate with people you're just passing on what you know your beliefs what you're learning and everything else in accordance with the conscious subconscious or un unconscious goal that you are trying to achieve at that point everything you do physically is goal directed and not just physically but mentally if you you are not being if you are not absolutely at one with the present moment then it is goal directed so you want to make it your life's work to create a library of knowledge a holistic library of knowledge for everything that you are doing in life you continue evolving your goals continue evolving you continue moving forward and you pass down the lessons you learn along the way your ideas beliefs opinions actionable advice everything and you can notice this in the Creator economy right I'm I guarantee that a lot of your favorite creator are doing this exact thing even though they may not be conscious of what they're doing but they are doing a great thing and they are going to stand out for years to come and your public school is digital real estate so I recommend uh at least starting with top of funnel social media to grow a broader audience like Twitter LinkedIn Instagram sure sometimes Tik Tok and then along the way you can start things like YouTube podcast newsletter or just a Blog to start nurturing that audience and start fleshing out your own ideas more because the long form stuff stuff takes practice but eventually get very good at it and then you can start to fuel that with your top of funnel socials that you've been growing this whole time and then what your product will be is implementation so you'll sell a variety of low ticket products and then for the people that want more for you or who who have committed to you you will have high ticket products like freelancing coaching consulting or tutoring which we'll talk about in the next video and so this is what I've dedicated myself to teaching because I see the opportunity in this space so I offer the to our writer course to help people get their ideas out in a persuasive impactful Manner and are able to distill their philosophy and create this public school through writing and then I offer a higher ticket a bit more expensive digital uh economics Master Class to productize yourself for people that are serious about making it work because some aren't so they dabble in modern Mastery or 2our writer and then the people that are serious and are committed to my philosophy in order to go and create their own they sign up for digital economics and So eventually after doing this and creating content and creating products and letting them evolve and treating this as your life's work and Distilling and distributing your philosophy eventually you'll be able to do whatever the [ __ ] you want right it's like zubie where he can create music he can go and sell a fitness program if he likes I'm eventually going to do some Fitness stuff because I want to start that Mastery facility gym and you have to think long term for this I'm thinking like 10 20 years with all of this so step number four is after creating your own school is to uh create a holis IC Solution as a product and so I've worked with like 5,000 plus creators and that's not exaggerating that's underere exaggerating and the biggest problem that they face is that they don't know what to sell or they don't know how to make what they sell unique and so of course I'm going to talk about this in the next video but I'll give you a basic rundown here to just provide some value so until then here's what you do step one is to identify a desirable goal so what is one big goal in your life that you are either trying to achieve have achieved or just achieved like very far in the past right are you fit have you acquired a certain skill like don't limit yourself to like oh this only this thing makes money so I can only sell that if you've even acquired a skill right if you know how to edit in uh Adobe Photoshop then sell a [ __ ] Photoshop course right or just put a product on the market if you know how to create a website create a product called how to create a website and improve from there it doesn't have to be perfect because until you actually get a product out you have nothing to improve you have nothing to iterate on and it just you're going to be all of these lessons of life and business lessons are going to be passing you by because you don't have anywhere to apply it so you have to start selling something and so the key with this is not to focus on the goal itself like oh I learned how to create a website it's the focus on the lifestyle it creates for you right so why am I selling a writing course not because like oh I want to become a writer that's a part of it but it's because of you should read my Lang landing page where I talk about how cathartic it is to write it's helped my thinking skills it's helped me think clearer it's helped me build an audience it's helped me build a business where I can really do most of what I want or at least I have like I know for 100% certainty that I can create that life and so step number two after creating a goal is to identify a starting point right because marketing is getting people people from point A to point B with a unique solution so where were you at in the past why didn't you like being there right paint a picture of the lifestyle you were living and make the contrast between the lifestyle that you have now what's different what's beneficial what was painful about the past what's beneficial about now what's the why and so now you want to outline a unique path so think of a book right they have point a where there's a problem that opens a curiosity Loop to hook people into the book and then there's a point B so the goal is achieved the life sty is created the dream happens and then along the way there's chapters so what do people want to know and this is where the holistic solution comes into play because if I'm creating a self-improvement product and it's like the warrior program where point B you're you have the you live the life of a warrior right now what is necessary there is it only Fitness no is it only mindset no is it only business no you tell me what is the synthesis that you are going to use to create that unique solution right it's it could be a culmination of business principles mindset advice a fitness program it could be everything what is your way have fun get creative what is your way of getting them to point B so step number five is of course to Branch into new opportuni so this is a bit further down the road but as you go about this as you create products as you sell products as you build your audience as you uh create your community and distribute your philosophy to your community in the Creator economy that cannot be saturated eventually you'll have enough resources to pursue bigger and better goals for yourself and desaturate the market while still being like on social media right and having a good time and being like the Legacy there or leaving your legacy and just checking in and having a good time I know Hamza did this recently even though I think he's starting to do some like YouTube stuff and sell something related to that it's a good pivot but uh yeah it's just just be conscious of what's going on on social media and you can create some good stuff so with that I appreciate you like subscribe uh join the newsletter to to get the newsletter sign up for products to get the products have a good one see you