It's not every day that the agency responds a communication briefing with a product idea. But when that product idea fits perfectly to your brand purpose, you just gotta do it. When I changed to a female, my skin got drier. And there was no balance.
After two years of research, we were able to come up with the specific ingredients to help address the skin problems that the female transgender consumer experiences. The isoflavone is considered a natural estrogen, so it helps healthy transitioning process. That's pretty much the hero ingredient that makes this particular product unique. In creating this product, we never thought of it as a limited edition. We decided that it was going to serve a community and it would stay on shelf forever.
I'm happy to see Tong because she's on Twitter. Boderma Transition Body Lotion. It's not a campaign to show off your beauty.
It's not a campaign to show off your beauty. And say that this is for LGBT. That's it. Sometimes it's not just about politics.
It's about beauty.