Lecture Notes: Instagram Marketing and Brand Aesthetics

Introduction

• The hosts are currently at Lost Lands and will be attending Amplified in Latvia.
• Details about Amplified:
  • Event date: September 26th
  • Use code AM. P Starla for free access.
  • Features giveaways from companies like Wix, Adobe, and E-rank expert plans.

Current & Upcoming Events

• Hosts are pre-recording content due to upcoming events.
• Upcoming boot camp live stream marked on the calendar for attendees.

Instagram Marketing and Critiques

General Tips

• Keyword optimization is crucial for Instagram bios.
• Use emojis in bios to enhance visibility and appeal.

Account Critiques

Account 1: Jewelry

• Aesthetic and clean feed.
• Suggestions for bio keyword optimization.
• Reels need consistent, aesthetic covers.

Account 2: Crochet

• Cute aesthetic with consistent photo backgrounds.
• Lack of reel engagement.
• Suggestions to show work in progress for reels.

Account 3: Felt Garlands

• Beautiful staging and photography.
• Need for more cohesive reels.
• Suggestions for optimizing bio keywords and using emojis for clarity.

Account 4: Polish Jewelry and Florals

• Dual-language captions for broader audience reach.
• Shows process clearly in reels.
• Suggestions for improving reel structure for better engagement.

Account 5: Dog Apparel

• Successful transition from POD to handmade products.
• Strong community and engagement through personality and pet influence.

Account 6: Personalized Gifts

• Challenges with lack of cohesion and clear target audience.
• Suggestions to focus on niche, optimize logos, and reduce text-heavy posts.

Tips for Effective Instagram Branding

• The importance of a niche for clear branding and marketing.
• Engaging followers through a mix of product, personality, and process content.

Examples of Successful Instagram Accounts

• Mirkwood Scribes: Cozy, bookish aesthetics with consistent photo styling.
• Drop Dead Candles: Dark, moody aesthetics with engaging product and process imagery.
• Lauren's Wax Creations: Strong brand identity with engaging, quick-paced reels.

Conclusion

• Encouragement to streamline Instagram strategy with focus on niche and consistent aesthetics.
• Reminder about the Amplified event and the hosts’ participation.
• Thank you to the community for ongoing support and engagement.