Lecture Notes: SaaS Mode Introduction

Presenter

• Chase

Overview

• Welcome to SaaS mode
• SaaS: Software as a Service
  • Access to software in exchange for a subscription/monthly payment

Benefits of SaaS

• Increases client monthly payment
• Opens new high-margin revenue streams for agencies
• Low churn rates compared to lead generation services
  • Lead generation: ~66% monthly churn rate
  • SaaS: ~5% churn rate

Industry Examples

• Companies utilizing SaaS growing rapidly
  • Podium
    • Named one of the fastest-growing companies in North America (Deloitte's 2020 Technology Fast 500)
    • 1148% revenue growth
    • Mass adoption by local enterprises and small businesses
  • Similar success for Thrive and BirdEye

HighLevel SaaS Mode Features

• White labeling capability
  • Resell software under your own logo
• Automated Twilio rebill with margin
• Automated pricing and signup page creation
• Auto creation of subaccounts with pre-configured user permission sets
• Auto lockout upon non-payment with reminders
• New agency dashboard to track SaaS sales

Getting Started

• Follow the tutorials provided

Key Takeaway

• SaaS mode offers a significant opportunity for agencies to grow their revenue with low churn rates and high-margin services.