Editing Strategies from Top YouTubers

Overview

• 5 key editing strategies identified from successful YouTubers.
• The strategies help to determine how much editing is appropriate.
• Understanding these strategies will change how you view edited content.

Strategy 1: Text Usage

Mr. Who's The Boss (Aaron)

• Constantly engages viewers with text on screen.
• Dynamic text that tracks movements.
• Text can be keywords or descriptions of what's being discussed.

Casey Neistat

• Uses text to fill gaps in storytelling.
• Physical text (e.g., signs) rather than animated text.
• Text complements visuals to let viewers piece the story together.

Takeaway

• Choose between graphic text for high energy or real-life text for authenticity.

Strategy 2: Visual Graphics

Johnny Harris

• Known for high-quality motion graphics (e.g., detailed maps).
• Graphics are sophisticated and illustrative.

Ryan Trahan

• Uses simple graphics that match his video's tone.
• Simplicity helps maintain authenticity.

Takeaway

• Match the complexity of graphics to the tone of your content.

Strategy 3: Character Usage

Gorks (Extreme Edit)

• Uses the clone effect to create multiple characters.

Colin & Samir (Chilled Edit)

• Naturally have multiple on-screen characters.
• Audience interaction adds more characters and perspectives.

Takeaway

• Multiple characters add interest – either through editing or collaboration.

Strategy 4: Show, Don’t Tell

Mr. Who's The Boss (Aaron)

• Uses a lot of visual information simultaneously.
• Sensory overload with multiple data points.

Casey Neistat

• Focuses on one thing at a time to maintain story clarity.
• Uses visuals to let viewers deduce the story.

Takeaway

• Choose between a highly detailed approach or a focused, clear approach depending on your narrative needs.

Strategy 5: Sound and Movement

Airrack

• Uses sound effects and fast edits for high energy.
• Emulates an Avengers-style sensory overload.

Natalie Lin

• Uses realistic sound effects even when they are created post-production.
• Maintains authentic feel with subtle edits.

Takeaway

• Sound and movement should reflect the video’s tone – energetic or authentic.

Conclusion: Blending Strategies

• Use all strategies appropriately depending on your audience’s preferences.
• Find the balance that suits your content and viewer expectations.
• Remember: Viewers have diverse tastes; cater to your target audience.

Final Thought

• Consider viewers' expectations and the tone you want to create.
• Consistent style builds trust and engagement with your audience.