differences between SWOT analysis and Toes analysis SWOT analysis versus toes analysis SWOT analysis is a strategic planning and Strategic Management technique used to help a person or organization identify strengths weaknesses opportunities and threats related to business competition or project planning whereas toe's analysis is a planning tool and decision-making template that a company can use to identify potential threats and measure the strength of internal factors within an organization the synonym of SWOT analysis is swap Matrix whereas the synonym of toes analysis is toes Matrix the purposes of a SWOT analysis are to identify factors that impact a company's functioning and offer useful information during the strategic planning process this method can help lead to more careful and informed decision-making whereas the purpose of a toes analysis is to reduce threats take advantage of opportunities exploit strengths and remove weaknesses SWOT analysis is designed to be used in the preliminary stages of decision-making processes SWOT analysis can also be used as a tool for evaluation of the Strategic position of organizations of many kinds for profit Enterprises local and National governments ngos Etc whereas a toes analysis is a useful Strategic Management tool that companies or individuals can be used to determine and prioritize their actions SWOT analysis can help us to assess internal factors that might affect your business strengths and weaknesses and external factors opportunities and threats whereas toe's analysis can help us in the generation of Amazing Ideas in relation to fruitful marketing strategies decision making protection against threats opportunities diminishing threats overcoming weaknesses and awareness regarding potential shortcomings in short SWOT analysis helps you to identify your organization's strengths weaknesses opportunities and threats it guides you to build on what you do well address what you're lacking seize new openings and minimize risks apply a SWOT analysis to assess your organization's position before you decide on any new strategy whereas toes analysis is an extension of the classic Analytics tool SWOT analysis framework that identifies your strengths weaknesses opportunities and threats but then goes further in looking to match up the strengths with opportunities and the threats with weaknesses example of bangkal Fowler Limited in which you can see strengths weaknesses opportunities and threats which are four quadrants of SWOT analysis while so strategies wo strategies St strategies and WT strategies are the fourth quadrant of toes analysis here in this example both analysis emerged to make toes analysis or toes Matrix in more precise way for getting idea so you can also make both analysis separately by putting all in required Matrix of SWOT analysis and Toes analysis the format of SWOT analysis and Toes analysis are given in title page of this video kindly subscribe my YouTube channel thesis helper thanks for watching