There's just simply too many choices for humans to make the best choice. We can make good choices but the question is are we making the best choice? And that's really where AI kicks in and will take over most of these decisions still with the human in the loop to approve them but surface the best decisions and capabilities available for that marketer to achieve their goal.
So long term if I think five years from now autonomous advertising is simply the advertiser giving us their name their start date, end date, their budget, and what the goal is for that campaign. And at that point, AI takes over and completes the rest of it while reporting along the way the results that are happening. It is a complex problem given all those choices and one that AI was built to solve. And we're very excited about where this can go.