Lecture Notes: Carrie Hemphill - Sports Betting Product Manager at the Oregon Lottery

Introduction

• Speaker: Carrie Hemphill, Sports Betting Product Manager at Oregon Lottery
• Purpose of Oregon Lottery: Operate with the highest integrity and security to maximize profits for the state while benefiting the public good

Carrie's Role

• Manages the sports betting program since its return in 2019
• Oversees relationship with DraftKings
• Typical day involves:
  • Product check-ins with internal stakeholders and DraftKings team
  • Internal checks and balances
  • Communication with various leagues, sport contacts, and industry people

History and Traditional Products of Oregon Lottery

• Established in 1985
• Traditional products include:
  • Scratch tickets
  • Daily draw games (e.g., Keno)
  • Jackpot games (e.g., Powerball, Mega Millions)
  • Unique feature: Video lottery games (Vegas-style slot machines)

Funding Allocation

• Two-year budget cycle
• For 2021-2023, allocated $1.8 billion to state beneficiaries
  • Categories include: Education, economic development, parks and watersheds, problem gambling resources, veteran services
• Sports betting profits specifically fund public pensions

Partnership with DraftKings

• DraftKings acquired the initial platform provider in January 2022
• Oregon Lottery is the operator; DraftKings provides platform
• Product features:
  • Online and digital; accessible only within Oregon (excluding tribal lands)
  • Extensive library of sports events
  • Various types of bets (single event, parlay, live betting)
  • Focus on responsible gambling (self-imposed limits, cool-off periods)
  • Known player base due to digital nature

Unique and Seasonal Events

• Hot dog eating contest, cornhole, Tour de France, Home Run Derby
• Ensures variety in sporting events, filling gaps during off-seasons
• Simpler bets to attract casual bettors

Retail Partners and In-Person Games

• Sports betting only online; traditional lottery games remain in brick-and-mortar retailers
• Strong relationship with retail partners throughout Oregon
• Video lottery terminals and Keno offered for in-person play

Goals and Future Outlook

• Excitement about product growth with DraftKings
• Tracking new player registrations and betting trends
• High registration and lower average bet amount indicates increase in recreational bettors
• Aim to expand player base and introduce new, unique events and markets
• Focus on making the product appealing to retain player interest

Closing

• Carrie Hemphill is optimistic about the future developments and growth within the Oregon Lottery's sports betting segment
• Emphasis on the importance of partnerships, player engagement, and responsible gambling