External Validity and Generalizability
External validity refers to whether the hypothesized relation holds across different persons, settings, and times.
Threats to External Validity
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History Threat
- The observed effect may not generalize to other time periods.
- Example: Compliance study in the 1950s showed extreme willingness to comply with unethical authority.
- Results may differ today due to increased education and reduced sensitivity to authority.
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Setting Threat
- The observed effect is specific to a particular setting and does not generalize.
- Example: Relation between violent imagery and aggression in children.
- Aggression observed on the playground may not occur at home under caregiver supervision.
Artificiality of Research Setting
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Selection Threat
- Hypothesized relation holds only for a specific subset of people.
- Results may be biased due to over or under-representation of certain groups.
- Example: Study on depression therapy with volunteers may lead to overestimation of effectiveness, as volunteers are more proactive.
- Example: Opinion on women's right to vote gathered from a university campus may not generalize to the broader public.
Reducing Threats to External Validity
- Replicating Studies
- Conduct studies in different time periods or settings to verify generalizability.
- Repeat studies in more natural environments to reduce artificiality threats.
- Random Sampling
- Use probability sampling to ensure diverse representation in the research sample, reducing selection threats.