5 Key Trends You Need to Know About the State of CTV Viewers
Introduction
- The landscape of Connected TV (CTV) viewers is rapidly evolving.
- Changes include acceptance of AI-created ads, shoppable ads, and ad-supported models.
- Session presented by LG Ad Solutions at Advertising Week NY 2024.
Key Trends
1. Consumer Readiness for Shoppable TV
- Shift from passive to interactive TV experiences.
- Over 50% of CTV viewers are interested in buying products directly from their TVs.
- 71% of viewers prefer ad creatives with QR codes.
2. AI in Advertising and Brand Perception
- AI-generated ads are viewed as innovative by consumers.
- 38% of consumers believe brands using AI in ads enhance the perception of brand innovation.
3. Active Shopping Season in the Second Half of the Year
- TV home screens are becoming crucial in launching products and content.
- Retailers expected to capitalize on this ad format to boost consumer engagement.
Presenter
Additional Information
- For live sessions and related content, sign in is required at Advertising Week NY 2024.
Note: References and links to speaker information and related sessions are available on the official Advertising Week NY 2024 website.