Using Reels for Growth on Facebook

Benefits of Posting Reels on Facebook

• Fastest way to grow on Facebook
• Increases organic followers
• Better reach and engagement
• Potential to earn more money (though Reels themselves don't make much)
• Meta (formerly Facebook) is heavily promoting Reels to increase consumption.

New Feature in Meta Business Suite

• Previously, users couldn't track daily views on Reels effectively.
• Now, Meta Business Suite shows daily view counts for Reels, making it easier to track performance.
• Important for content creators to understand how their Reels are performing in real-time.

How to Access the New Feature

• Log in to Meta Business Suite from a desktop.
• Navigate to the 'Insights' section or the 'Overview' section, depending on your interface.
  • In 'Insights,' find detailed stats under 'Content Overview.'
  • Some accounts might have a 'Summary' section for quick access.
• Look for the 'Reels' category to see daily view counts for the last 90 days

Importance of New Insights

• Helps identify high-performing content.
• Enables tracking of daily performance metrics.
• Separates stats for Reels from other videos, providing clearer insights.

Challenges and Tips

• New features may not be available to all users immediately; can take weeks or months to roll out.
• Meta releases new features gradually by country, location, or specific pages.
• Check the Meta Business Suite regularly for new features.
• Diversify content strategy with both Reels and other types of videos for maximum growth.

Monetization and Strategy

• Reels can accelerate the journey to significant milestones like 100k or 1M followers.
• Although Reels don't pay much, they contribute to overall engagement and growth.
• Consistent content creation is key.
• For detailed strategies on creating viral content, check programs such as 'Facebook Income School.'

Conclusion

• Reels should be a crucial part of your Facebook growth strategy.
• Regularly check Meta Business Suite for new insights and features to leverage for growth.
• If Reels aren't making you enough money, explore other video monetization strategies.
• Stay updated with new tools and features to remain competitive.