Essential Tips for Effective Infographics

Sep 11, 2024

Beginner's Guide to Creating Shareable Infographics

Introduction

  • New series on creating shareable infographics.
  • Infographics have become essential in visual communication.
  • Series will consist of six or seven videos.

Key Attributes of Effective Infographics

  1. Narrative & Storytelling

    • Infographics should tell a good story, similar to presentations.
    • Example: Airport hacks infographic guides viewers effectively.
    • Contrast with poor narratives that lack clear start and end.

  2. Predefined Journey

    • Guides users from start to finish, filling gaps with narrative.
    • Poor example: Infographics that look cluttered with no clear path.
    • Good example: Infographics with harmonious colors and simple design.

  3. New Angle

    • Avoid simple lists; use unconventional angles for information.
    • Example: Chicken noodle ramen ingredient breakdown.

  4. Practical Value

    • Infographics should bring tangible benefits and make complex tasks easier.
    • Example: Visual cheat sheets or how-to guides.

  5. Structured Content

    • Organize information into sections, concentrating on specific messages.
    • Poor example: Infographics with cluttered, hard-to-follow information.
    • Good example: Sectioned infographics for quick comprehension.

  6. One Key Message

    • Focus on a single message, particularly for general audiences.
    • Tips: Get feedback from uninvolved individuals to ensure clarity.
    • Example: Radial design showcasing maternity leave across countries.

  7. Visual Appeal

    • Avoid designs heavy on text; aim for clear titles and clean design.
    • Good example: Infographics with harmonious and captivating visuals.

  8. Accurate & Well-Researched Information

    • Avoid misleading data; ensure information is responsible and factual.
    • Example: Infographics based on well-researched, verified data.

  9. Concise Copy

    • Keep text short and sweet, supporting visuals with bite-sized content.
    • Example: Infographics with catchy headlines and minimal text.

Conclusion

  • Discussed nine attributes of a good infographic.
  • Upcoming episode will cover different types of infographics, such as timelines and processes.
  • Aim: Help viewers select appropriate infographic types for their content.