iPhone Launch Presentation Notes

Introduction

• Significant event after 2.5 years of anticipation.
• Discussion of revolutionary products that changed industries:
  • Macintosh (1984) changed the computer industry.
  • iPod (2001) transformed how we listen to music.

Introduction of iPhone

• Introduction of three revolutionary products:
  1. Widescreen iPod with touch controls.
  2. Revolutionary mobile phone.
  3. Breakthrough internet communications device.
• iPhone: Combination of the three products.

Current Smartphone Landscape

• Most advanced phones labeled as smartphones:
  • Combine phone, email, and internet.
  • Typically have fixed plastic keyboards.
• Issues with current smartphones:
  • Not very smart or easy to use.
  • Complicated interfaces leading to user frustration.

iPhone's Unique Approach

• Aim to create a leapfrog product that is:
  • Smarter than existing devices.
  • Easier to use.
• Revolutionary User Interface:
  • Years of research and development.
  • Requires a combination of hardware and software.

Problems with Current User Interfaces

• Fixed keyboards and control buttons limit flexibility in applications.
• Once products are shipped, new features or buttons cannot be added easily.

Solution: Multi-Touch Technology

• Introduced multi-touch technology:
  • Uses fingers instead of a stylus.
  • Recognizes multiple finger gestures.
  • More accurate than previous touch displays.
• Comparison to historical interfaces:
  • Mouse, Click Wheel, and now Multi-Touch.

Software Breakthrough

• Software on mobile phones often considered 'baby software'.
• iPhone powered by OS X:
  • Multitasking capabilities.
  • Excellent networking and security features.
  • Supports desktop-class applications.

Syncing with iTunes

• Automatic syncing with iTunes, similar to iPod:
  • Syncs music, videos, photos, contacts, calendars, and more.

Design and Features

• Design focused on user experience:
  • 3.5-inch high-resolution screen (160 pixels per inch).
  • Thin design at 11.6mm.
  • Only one button (home button).
• Built-in features:
  • 2-megapixel camera.
  • Sensors:
    • Proximity sensor for display and touch control.
    • Ambient light sensor for brightness adjustment.
    • Accelerometer for rotation detection.

iPod Features

• iPod function includes:
  • Touch controls for music.
  • Wide-screen video playback.
  • Cover Flow feature for album art.

Phone Features

• Phone function includes:
  • Visual voicemail for direct access to messages.
  • Contact sync from PC/Mac.
  • Quad-band GSM and Edge compatibility.

Phone Application Demonstration

• Demonstrated call features:
  • Calling contacts easily.
  • Conference calling capability.
  • Favorites for quick access.

Text Messaging and Photos

• SMS application with multiple sessions.
• Photo management app with intuitive scrolling and pinch-to-zoom features.

Internet Communications Device

• Email:
  • Rich HTML email capability with IMAP/POP support.
  • Integration with Yahoo for free IMAP push email.
• Web Browser:
  • Full Safari browser for rich web browsing experience.
• Google Maps integration with rich features and satellite imagery.
• Widgets for weather and stocks.
• Automatic Wi-Fi detection and switching.

Key Partnerships

• Collaboration with Google for search and mapping services.
• Partnership with Yahoo for email services.

Pricing and Availability

• Pricing:
  • 4GB model at $499.
  • 8GB model at $599.
• Availability:
  • Launch in June 2007 in the U.S.
  • Exclusive partnership with Singular Wireless.

Conclusion

• iPhone is a groundbreaking product combining music, phone, and internet communications.
• Apple transitioning to focus on broader product range, dropping "computer" from its name.
• Final thoughts on innovation and future direction.