Rethinking Business Motivation

Jul 29, 2024

Key Points from Lecture on Motivation and Business

Introduction

  • Confession of the speaker about attending law school.
  • Emphasis on the desire to present a lawyerly case for rethinking business operations.

The Candle Problem

  • Origin: Created by psychologist Karl Duncker in 1945.
  • Objective: Attach a candle to a wall so that wax doesn't drip onto the table using a candle, thumbtacks, and matches.
  • Functional Fixedness: Many initially view the box only as a container for tacks, missing its potential as a candle platform.

Experiment by Sam Glucksberg

  • Participants were timed to solve the candle problem with varying incentives.
    • Group 1: No rewards, used for establishing norms.
    • Group 2: Offered financial incentives ($5 for top 25% and $20 for the fastest).
  • Outcome: The incentivized group took, on average, 3.5 minutes longer to solve the problem.
  • Conclusion: Incentives that suggest improvement often hinder creativity and thinking.

Importance and Scientific Findings

  • Over 40 years, research shows extrinsic motivators (contingent rewards) can hinder performance in creative tasks.
  • A mismatch exists between science (what motivates effectively) and business practices (traditional reward systems).

Evidence of Ineffectiveness of Extrinsic Rewards

  • Study by Dan Ariely: MIT students tested with games needing cognitive skills saw worse performance with higher rewards.
  • Similar results found in Madurai, India, despite differing cultural contexts.
    • Higher incentives led to worse performance in most of the tasks tested.
  • London School of Economics: Review of 51 studies showing financial incentives negatively impact overall performance.

The Need for a New Approach

  • Current business systems based on outdated assumptions rooted in folklore.
  • Need for high performance requires new strategies beyond traditional carrots and sticks.

Elements of Intrinsic Motivation and New Operating System

  1. Autonomy: The desire to direct our own lives.
  2. Mastery: The urge to improve and excel at something meaningful.
  3. Purpose: The drive to contribute to something larger than oneself.

Focus on Autonomy

  • Traditional management promotes compliance; for engagement, self-direction is more effective.
  • Company examples:
    • Atlassian: "FedEx Days" allows employees to work on any project they wish, fostering innovation.
    • Google's 20% Time: Encourages engineers to spend a fifth of their time on personal projects, leading to significant product development.
    • Results Only Work Environment (ROWE): Offers complete autonomy in work schedules and locations, improving productivity and job satisfaction.

Case Study: Encarta vs. Wikipedia

  • Encarta: Paid professionals to create a resource.
  • Wikipedia: Crowdsourced knowledge created for intrinsic reasons.
  • Outcome: Wikipedia prevailed against Encarta, demonstrating the power of intrinsic motivation.

Conclusion

  • Science shows that traditional motivators are limited and often detrimental to creativity.
  • High performance comes from intrinsic drives, demonstrating that aligning business practices with scientific understanding can lead to better outcomes.

Final Thoughts

  • By updating our motivational strategies to align with modern understanding, we can strengthen businesses and solve complex problems.
  • Call to Action: Encourage a transformational shift in business motivation frameworks to foster creativity and engagement.