Career Coaching Series - Personalizing Your LinkedIn

Presented by: Alex from Uvaro

Overview

• Importance of LinkedIn for job search, networking, and career strategy
• Focus on small information tidbits to enhance understanding of career success
• Uvaro's offerings: training, education, courses, workshops, one-on-one coaching, paid residency program, deferred tuition, lifetime support

Key Points

Why LinkedIn?

• Employers often view LinkedIn profiles before resumes
• Powerful platform for global networking through first, second, and third-degree connections
• Essential tool for sales professionals to connect and market themselves

Profile Headlines

• First thing visible in search results; must be engaging
• Include professional title and a fun fact/hobby
  • Example: "Senior Manager at Uvaro | Really Bad Skateboarder"
• Use the pipe symbol (|) to separate items in the headline

About Me Section/Summary

• Longer than resume summaries, allows for storytelling about who you are
• Connect personal interests with professional skills
• Use paragraphs, bulleted lists, and occasional emojis for easier reading
• Example approach: "Have you ever stood in the middle of a roaring river?...I’m a fly fishing guide and career coach..."
• Continuously update and refine your summary to reflect new skills and experiences

Featured Section

• Important for showcasing articles, videos, or projects
• Videos can be particularly impactful; bring dynamic elements to your profile
• Consider creating a short intro video using platforms like Vidyard
• Ensures your profile is engaging and highlights your unique skills

Tips and Best Practices

• Treat LinkedIn as an ever-changing, dynamic platform
• Practice storytelling, engage your audience, and regularly update your profile
• Avoid using "easy apply" excessively; tailor your applications for better engagement
• Connect directly with hiring managers and personalize interactions

Upcoming Events

• Step into Tech: Every Wednesday, 6-8 pm EST - Tech Sales Master Class
• Office Hours with Uvaro: Wednesday, June 22nd, 12 p.m. EST, Live on YouTube and LinkedIn
  • With Alex and Sheila, Head of Instruction Programming and Development
• Next Live Tutorial: Wednesday, July 13th, 12 p.m. EST

Contact

• Reach out to Alex or the Uvaro team on LinkedIn or through their website

Conclusion

• Engage with LinkedIn actively and dynamically to enhance your career prospects
• Experiment with headlines, summaries, and featured content to find what works best
• Reach out for help and attend events to keep learning and networking