Creating Effective Website Deals for Clients

Jul 20, 2024

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Creating Effective Website Deals for Clients

Key Takeaways

  1. Common Mistakes by Web Designers: Many web designers overly focus on creating various mockups and working with multiple tools, which leads to inefficiency. They often fail to understand clients' real needs.

  2. Understanding Client Needs: Go beyond aesthetics. Clients often need websites for sales, leads, booked appointments, and more customers. Ask questions to understand their ultimate goal.

  3. Types of Website Deals:

    • High-Ticket Custom Websites: Costs between $4,000 to $6,000. Client pays half upfront and the rest on completion. These often involve extensive customization and back-and-forth communication.
    • Low-Ticket Copy-Paste Websites: Costs between $1 to $300 per month. Easier and faster to set up but involve lower upfront fees.

  4. Template Examples:

    • Templates like Southern Exterior Cleaning Co. can be customized for various client needs, especially in home service industries. Optimizing templates for booked appointments is crucial.

  5. Industry Specialization: Focusing on a single industry helps in understanding specific needs and offers clients more effective solutions quickly.

  6. SEO and Content: Custom content is crucial for SEO. Charge additional fees for SEO services with custom content.

  7. Automated Client Follow-Up: Implement automated responses for contact forms, including text and email follow-ups, to improve client engagement and sales.

  8. Tools and Platforms:

    • Platform Agnosticism: Clients care about results, not the tools (Weebly, Wix, WordPress, etc.). Recommended platforms include WordPress for custom sites and go high level for ease and automation.
    • Go High Level: Offers easy import of templates, automated follow-ups, calendar bookings, and client management. Allows white-labeling and unlimited websites under various plans.

  9. Monthly Recurring Revenue: Emphasize building a business model where clients pay monthly for services and automations to ensure long-term income and business stability.

  10. Upselling Automation and Services: Leverage the power of automated tools like go high level to offer additional services and upsell clients on monthly plans.

  11. Client Management: Use platforms like go high level for client dashboards, automated interactions, and managing multiple clients under one platform.

Conclusion

  • Focus on client goals and effective website functionality over mere aesthetics.
  • Implement automation to optimize client engagement and create consistent revenue streams.
  • Use platforms like go high level to streamline processes and offer scalable solutions.

For more details and tutorial videos, visit laptopceo.com.