this episode's with Cody Schneider so we gave away three trends that we think you can build a bunch of Internet businesses on top of it one is a AI landing page builder I'm I'm becoming obsessed with this trend uh because I like this is something that we do internally and it's an absolute pain and all the tools that are out there just suck so one is the buy it for life uh Trend that we got from Reddit dude I'm obsessed I'm obsessed with this community by the way like I am one of these people so uh and the third is uh viral formats on Tik Tok and how to build a business around that the opportunity here is that people are trying to find the formats or the Tik Tok templates that are going viral currently these are three Trends we think are super super interesting we tell you why we think it's interesting we give you the tactics on actually how to build businesses there um and you're going to learn a lot from this conversation people gatekeep the sauce but we don't gatekeep the sauce on the startup ideas podcast uh enjoy the episode [Music] start all right we got Cody Schneider on the podcast the men needs zero introduction today what we're going to talk about is we're going to go through the few Trends the three or four trends that we're thinking about and from those Trends we're going to come up with startup ideas on the Fly welcome to the Pod Cody what's what's good dude I don't know man it's so it's been so busy I'm stoked to be here but this week has been chaos but I'm wired we got we're caffeinated we're ready to go we're ready to go okay so the first Trend we're going to talk about is the buy it for life Trend uh this actually came to me from the subreddit dude I'm obsessed I'm obsessed with this community by the way like I am one of these people so so yeah maybe talk about what what it is what the movement is and and let's let's go from there so Pro it my understanding it stems stems from like anti-consumerism I I look at it more of like I just want to buy the best of whatever it is um so for example we just bought a blender and I bought this like industrial blender that is their suggestion like their buy it for life suggestion basically where it's like oh this thing is going to last multiple generations and so um there's this push back right now for like kind of buying cheap stuff that's uh gonna break right um and whether it's clothes whether it's it's you know like homegood products Etc and so this sub subreddit basically people go in and they ask and they're like hey I want you know X thing or I'm about to purchase X thing uh what should I get like what's the best quality that I can get uh you know for whatever the category is in and then people come in and they basically will tell their story so that's kind of the the high level of what this what this looks like are you in this or do you do you kind of like are you a part of this G or did you just find it and find it interesting um I I heard about it I just started perusing it I saw you know one of the posts I think it might have been this post went on the front page I gave my dad this Batman wallet 10 years ago I was like four or five years old and I got it in preschool he uses it to this day so from this post I think I I I started just perusing and um then I just started going to Google Trends um I use uh an app called Glimpse I'm not associated with them or anything I just think it's it gives you like a better view on on Google Trends um so I saw that and I was like okay is this a big movement or is a small movement and it seems like it's literally I mean it's it's it's gaining a lot of steam 69,000 Searchers in the past month and it just got me thinking that there's an opportunity uh yeah there's an opportunity to build some businesses on on top of this trend 100% um the first one for me and like I wish this existed again being in this kind of buyer Persona uh I want to be able to make a wish list of like like all the products that I'm looking to purchase that are these buy it to for life so to take a step back how the community works is it's like every category they like so they have like a whole list of like for every category here's the best product that you can buy for each of those categories so say you're trying to get like a a a washing machine right and you want it to last for forever um you can go in you can find their list of washing machines that are the best washing machines um but the thing is is what I want is I want basically alerts for when those washing machines come into like they're they're on sale basically so how I'm imagining this is like a platform that's like you know scraping all of the major retailers for these specific products and then I get a notification when like a price or you know sale happens basically like I would pay for this tomorrow specifically for like you know there's these pair of boots right they're like Doc Martins but it's the it's the company that used to manufacture doc Martins and then Doc Martin Martin got bought by pe and the quality went to like to [ __ ] and then this company started producing their own boots they're like out of the UK super expensive they go on sale sometimes and so I'm just imagining like it's basically a listening tool for that for these buy it for like products because a lot of these products typically they have like a higher I mean it's just they're more expensive right because the quality is so good and so I I imagine you could build something like this and this this entire Community would probably be all over it right and it's just again this listening software um there's probably an affiliate play play as well so it's like you know for example it goes on sale uh you know on Walmart or or you know Nordstroms or whatever and you uh get an affiliate commission for all that traffic that you're driving but I feel like this could be a combo like maybe it's a newsletter is what it starts out as and then from there it evolves into like a whole platform but I'm curious your thoughts like business-wise what would make what what you think is opportunity yeah so okay first of all you know if you're looking at my screen it's you know it's it shows clothing bags kitchen tools it basically creates a directory of uh of of these threads where people are recommending products this is like surfing Craigslist how this is ridiculous like when I see this all you know my I my eyes light up because there's an opportunity to build the directory just way more with filters way more beautiful no one wants to cycle through this this is not going to hit the mainstream right so I think that there's an opportunity to build first you build the directory and we've talked on the show about how to build the directory um you can use tools we had um John Rush come on and you can use a tool he has a tool called um quick break in the PO to tell you a little bit about startup Empire so startup Empire is my private membership where it's a bunch of people like me like you who want to build out their startup ideas now they're looking for content to help accelerate that they're looking for potential co-founders they're looking for uh tutorials from people like me to come in and tell them how do you do email marketing how do you build an audience how do you go viral on Twitter all these different things that's exactly what startup Empire is and it's for people who want to start a startup but are looking for ideas or it's for people who have a startup but just they're not seeing the traction uh that they need so you can check out the link to Startup empire.co in the description anyway if you go search John Rush you'll find it you'll find it um and uh or or recently we had someone else on come on the Pod that was like just make it using Wordpress and and figure out the keywords with h refs anyways the point being that you can build a directory like pretty simply nowadays or honestly use cursor um or or or lovable or a bolt so you create the I mean you figure out what uh what domain like what domain do you think would make sense for a directory like this I would try to get it like as exact match as POS possible um so like something that has like buy it for life in it uh I mean that would be you know what I would go after personally because I try to I would want to try to rank this for the exact match keyword right um I don't let's see buy it for life is available or something by the way you know what I was thinking about recently I just I just went to godaddy.com you know you're over 30 when you go you still go to godaddy.com I love it right do you know instant domain search no check it out um it basically like will it live streams like in the application the op if you do like buy it for life you'll oh sick yeah they're great so maybe it's like you want to buy it forlife.com and what I would probably look at to is like uh like buy it for Life Products some variation that that looks like it's taken uh you get you know find some variation of that buy it forlifeproducts Go snack for sure and also you want to buy it forlife.com available as well so these exist don't tell us that you can't get the do we don't want to hear it 100% um so I would do that personally and then I think the angle that I would go at this from on the I mean you could probably use the subreddit as the way to like Drive initial traffic if you did it really uh like basically provide a ton of value and then at the bottom of the post like be like oh I also made this curated list directory where you can filter by specific you know things and then the retailers that sell this Etc but I'm just looking on sem Rush on my side though G and there's all these longtail keyword variations so buy it for life vacuum buy it for life couch buy it for life shoes wallet cookware jeans socks belt let's go on there's about a thousand of these uh that that you could go after so it' be build this directory and then you make these landing pages where it's the for each of those longtail keywords build some backlinks too I mean that it's easily the the way to kind of get the in the initial traction for this then from there I think you could sell where it's like you have a you know again a sale listener s they exist they're easy to build and or you just have an affiliate like play on this on this directory where it's oh you drive this them off to again Nordstrom or wherever and you get an affiliate commission for that traffic that you're driving and like they'll pay you for that traffic right so that traffic that's coming off that page uh you can then take that and you uh I mean that's kind of the initial way to get traction the other side is then you know put media Vine or one of these ad uh display ads companies on that that site and get traffic from that as well or get uh ad spend B basically PID for that traffic that you're you're you're um getting from people coming there so by the way with the Reddit thing you bring up a good point which is how do you get traffic from Reddit without getting your post banned or your account banned um and something I usually do is I'll I'll respond I'll create a post and just add as much value as possible and then at the end just sign my name and like Greg and then you know Greg from buyit for now products.com and just link that so you're not even saying like go here check this out it's just like people are are generally curious and especially if you're going to get that uh that domain and you're speaking to that Community like you you will get free traffic 100% I and I there's such a there's actually a newsletter play that I see a lot of people use for local newsletters uh they go to a subreddit uh for that that area so like Toronto as an example and they're like here's 20 things you can do this weekend and Toronto and then it's like you want more like this and then then at the bottom of the post they're like sub to this email newsletter um such an easy tactic that is just like crushing it right now and so then strategically what you do is you do the post in the super early morning so like 4 AM or whatever um for and typically the mods of that location are are uh geography based so they're going to be in that location and then you go and you can buy Reddit up votes and you can basically ride the wave into people waking up then scrolling Reddit you hit page one and then you'll go you know you go to the top of the page so Random tactical thing that I know exists that that that friends have shown me works so love it okay so that's idea number one pretty simple basically uh building on top of that Community uh pick the domain name with the exact term um build a directory mostly using AI um you know layer on a a beehive or a newsletter piece for sales um and then get traffic via SEO Reddit um that sort of thing but dude go to buy life.com right now this is literally the exact business that we're talking about which is hilarious I have not seen this just throwing this out there I just went to it like if you Google B for life you don't go to it I just went to the exact domain cuz I saw it was owned by somebody and this this is literally the exact business so when you see this when you see this are you like I okay I don't want I don't want to create this business now like what's your thought process now immediately I'm like validation cool I can go and compete in this right like people get so worried about competitors in Internet businesses and like online businesses and I think that it is such a terrible way to think about it like there's 20 you know 50 window cleaning companies in your your wherever you live there's like a ton of businesses that clean windows and all of them can exist and make money but for some reason we don't think about the internet in the same way like all of these business businesses can exist and make money especially in a category like this where there's like 70,000 searches per month for buy it for life you're telling me that that you can't go and compete in that category like you can 100% do that so what do what do you use to check uh if a if a website has traffic I just use uh sem rush and then uh similar web I can look them up on similar web right now give me a second so sem Rush not a ton of traffic but it's it looks like it's really like they're brand new uh like in July of 2024 it looks like they started publishing and then let me go to similar web I'll do the same thing yeah similar web showing about 5,000 uh uh uh in traffic a month so again s probably super early or sorry not even 5,000 about about 2,000 in traffic per month um so it's interesting the guy who started this Darcy buy it for life I'm on his X account he tweets about investing in domains right so this is a guy who's a domainer basically yeah this is like the easiest business on the planet is something like this like you find a subreddit that's like starting to pop off you validate with Google Trends and H s you f either build a domain or you buy the domain and then you start with the directory you add a newsletter and and then you you know eventually add some software business 100% I just bought a job description generator.com for $800 okay and what are you gonna do with it so uh what we're seeing in SEO is that when there's branded searches for the website you can create these Niche Niche sites basically around them so all little history all the niche sites got clapped with all the Google updates right um but all the sites that were performing really well they had some amount of branded searches going to them and so our thesis was like okay well like Google is factoring in is this like is branded searches coming to the website and then if that's a portion of the traffic like a decent amount then that means that like this is kind of a real company right so we're like okay let's go buy this exact match domain I just got it like two weeks ago um so we're still in the process of doing this but go bu that exact match domain we go build back links that are job like exact match keyword backlinks Niche edits that are job description generator we get that page to rank for that exact match keyword but then the longterm plays we go and we do job description templates for every job that exists right um and then you basically turn this into Niche site but because the homepage of the website is like a tool naturally what will happen is that when you hit page one for that Target keyword you're going to create this like link flywheel around that website right so people search job description generator they land on the site it does the job you know writes a job description for them they then will then you know include that within their blog post or you know a journalist includes that within their blog post or it gets it naturally uh will build links for that website once you hit page one and so because of this you're going to build this domain Authority you're getting branded searches to come to the website and then I can go and build out you know 10,000 longtail landing pages that are blog posts uh for every template every uh you know every other keyword that's in this category right then you go and you turn this into uh you know it's it's probably some type of display ads uh play for us how we're thinking about it is as a way to drive traffic to our talent sourcing agency so we get all this if you're searching job description generator typically early signal that you're trying to hire we can use that to drive traffic to people that are trying to hire so and did that that idea did it come to you just naturally or were you like kind of searching around like how how did I'm just curious of how how it came to you yeah I mean this was based off of everything that we were seeing on the SEO side where it's like I mean I I I've owned Niche Niche sites for the last you know 10 years and tons of them got clapped you know I had this one that was doing like I don't know close to 30,000 in traffic a month and now is doing like I think a hundred right and uh I mean and it's an old site like it's like it's been around for forever right um and so when we saw that we're were like okay why why aren't these real Brands being affected and the kind of thing that we landed on is like oh it's because people searching for this real Brands and so Google is prioritizing companies that look like real companies right like there's branded search that's coming to it and so if that's the case then you know we again started thinking about uh okay how do you how do you build how do you build Niche sites that can exist in this new uh you know new paradigm and then from there kind of connected these two ideas of everybody's been using building calculators tools generators as way to create link magnet Flywheels for for their their their websites right um so for example like one we just built recently was remodel cost calculator we built that for our client we embed it on the website we build Niche edits back to it that starts to rank it naturally builds links and and so like the links that we build become even more effective like more at at getting the site to rank and so then connected those two dots together well hey let's you know let's buy an exact match domain let's uh we know that branded searches are a factor in in in new sites ranking we build links to that exact match the tool does a thing the tool will naturally build back links and then this turns into a Nite and again super super early idea but this is this is something that I think is a huge opportunity for somebody that's trying to start their first online business is go find like all the longtail keywords related to generator related to calculator related to Tool uh if you can find an exact match domain go buy it um there some can be expens like more the more competitive they are they're going the more expensive they're going to be um and then go use these like again AI tools like Bol like lovable like you know whatever to spin spin these up uh embedded on the homepage like on a word you know on a literally it's a WordPress website is like the job description generator.com we just embedded the the app like on the homepage and then we're just going to use the classic WordPress like CMS functionality to do all the blog post like it's not complicated right so anyway that's kind of where the Orin of all this came from yeah I mean and and to think that there's people listening to this podcast that go want to go out and buy real estate get like a million dollar loan from the bank right it's insane go buy yeah I know it's literally insane to me like I tweeted this I think yesterday it was I'll read it right now it's like why would you buy a business anymore you could start one in an hour by end of day you can have 30 Clips uh and you got a thousand views uh on each of those clips and your first signups why would you buy a business yeah and like yeah and also it's like go you know and that's why I wanted to do a trend episode with you is it's not like we have to guess around the trends right no the data is there it's public the data is there it's public right um Cody I want to go through two more Trends uh before we head out today um let me share my screen real quick [Music] so the second Trend AI landing page what were you thinking about here yeah so I'm I'm becoming obsessed with this trend uh because I like this is something that we do internally and it's an absolute pain and all the tools that are out there just suck so um so landing pages why you use them so for example we run paid ads for clients um we need to build specific landing pages so that the uh media that we're running aligns with the page that they're landing on so somebody searches you know X keyword and then they land on a page where the H1 of that landing page is that X keyword so a lot of the times clients like they don't really have a CMS that they're using for their current website that like allows for us to go build a 100 different V landing page variations right so You' go and you use something like instant page instant Pages or lead Pages um there's this new one uh uh that's absolutely crushing it right now I don't know if you've heard of it yet it's called perspective it's prospective doco um it basically allows you to build it's basically a funnel Builder Greg it's so sick you should have Neil's on the the show also he's a gangster just they're uh they're out of Berlin out of Germany self-funded bootstrapped 10 million ARR in like three years absolutely stupid um literally using their software for all of their their their acquisition so the difference is that it's built for mobile so it's funnels but built for mobile and it feels like an app you can kind of see it here on the screen where it's like you can have like yes no checkboxes and they click it and it like does confetti it like it feels like an app when the when the user opens it but it's actually just a lead form that gets them down the funnel um but the the I think the the opportunity here on the on the landing page side is I want to just be able to go in and be like here's kind of this Brand's like aesthetic go build me a landing page template like based off of this automatically I don't want to have to like drag any of these blocks do any of that and I think it's possible right now like you're seeing this already with like how people are using vzer or using lovable like you can do this but there isn't an easy way to deploy it to a subdomain so for example we use like lp. example.com right so we're living on that subdomain for for our clients so how I imagine this working is you have like a brand template for each of your clients and then it goes it generates this landing page template and then you can go and in and modify these landing pages uh uh using you know a pointand click solution right so I I think there's a huge opportunity here just to do that for uh uh these um uh this category and you can see it there like tons of people are searching for this but the I I've been pitched so many of these like I've talked about this idea for like the last you know three months I've been pitched so many landing page Builders and it's like a full website builder like I I'm not trying to do that the the angle here is digital marke agencies that are running ads or just anybody that's running display ads or Google ads this that's who you're selling this to right it's not you know really what this is is like imagine web flow but you could chat with it like you do with cursor to create a landing page like that is that's what you're trying to to to to accomplish with this and then once you figured out that template okay I can go and duplicate that a hundred times change the H1 100 times Etc so I saw last week webflow launched a AI assistant did you see this no I haven't is it good have you tried it yet no I haven't tried it yet someone needs to try it I'm going to try it this weekend probably but um that's my question to you on this is like it's so obvious that the website Builders the funnel Builders are going to have this you're and also Shopify launched one I think as well saw Toby tweeted it um Toby let me pull it up Toby the founder of Shopify both Toby and uh Harley tweeted it so you know that it's like they're gonna push it y they're gonna push it describe your business and AI we'll get you started with just the right design we have lots more coming on this front so he's teasing it incredible incredibly excited about how much more accessible entrepreneurship will become due to the power of AI tools so again like we talked about competition you see things like this coming from Shopify web flow um you still think it's a good business idea 100% I I mean that's just Shopify right like think about I mean I think lead pages does 50 million a year if I remember correctly like that means it's a huge category like this is a huge category that you can go this is the same thing like I mean there can be mail chimps and clavos and uh you know kits and uh beehives and all all of these email service providers and they can still all be massive companies because it's such a huge category this is one of those categories right this is the fact that perspective can come in and in you know years bootstrapped go from zero to 10 million ARR like signals how big this this audience is right um so again if and also if the big dogs are doing it that is a strong signal that people want this so you I mean you just got all the validation you need you have the search volume valid validation you've got the incumbent validation and they're going to move super slow on it I mean you can probably like a crack team of two Engineers go do this and then you just run Google ads to it for landing page builder or you go sponsor YouTubers that run uh that do Google ads videos right like how to do Google ads for real estate agents or whatever right you go they you you pay them to use your tool within their video when they're teaching people how to run Google ads by the way side note for people watching this on YouTube the perspective AI website is the most gangster beautiful website I've seen in a long time like they did itge perfectly it's gorgeous it's absolutely gorgeous and look how much video is on this right like it's 2025 people they don't people don't want to read they want they want these videos um you know they're on Instagram stories going through stories they'll they'll watch videos and the Affinity that you're going to get your conversion rate is going to go through the roof and they do it in a really tasteful way um you kidding me the 15minute express demo pop up beautiful I'll I'll intro I'll intro you to Neil you need to you need to have him on he's just like they're so they're so locked in on this G like it would be a great episode okay cool we do all right you have time for one last uh Trend yeah let's do it okay Tik Tock template Trend 98 98,000 Searchers in the past month uh what are you thinking about here yeah so to me you had you had Lauren on recently right and he was talking about uh basically how they're using Tik Tok to get mobile app downloads I think they went from zero to 100,000 downloads on the App Store in like 15 days if I remember the data right insane um and the the opportunity here is that people are trying to find the form or the Tik Tok templates that are going viral currently so I think there's an angle to go and uh build like an email newsletter that's basically like hey here's the formats that are going viral this week on Tik Tok and here's how you can go and use these for your brand right now right um so I'd almost just look at like what Jason Levan is doing with memelord uh Technologies I think is the brand name and they have an email newsletter like daily they basically drop like here the viral meme templates that are going viral in the last 24 hours one button click and you can jump into their editor and like make your own version of it I think it could be the same idea where it's like here's the viral Tik Tock formats the templates that are going viral at the moment and then basically drops them right into it so that they can go and build these right um that's how I'm kind of imagining it as the step one then I mean it could it could evolve into where it's like a whole video editor that's specifically for it and maybe there's like a social scheduling application but I think the first and then my acquisition would be literally like it would just be Twitter threads with like here's the five formats that are going viral on TW Tik Tok this week right and it's like boom boom boom and then it's like it breaks down each of the formats and then at the bottom of it it's like join my email newsletter for to get these you know daily or whatever right uh I I think that that tomorrow is a company that anybody could go start you know crushes on those threads this dude 100% with short you follow this guy yeah yep no they do a so he yeah he's doing pretty much what you're saying right he's going and saying um you know this prayer meditation app is doing a million Mr 5 million downloads um and then usually he he didn't in this particular thread but he'll oh yeah here this is he he did do it he'll he'll show what what is the content mix and how they're doing it what is the format so that you can go and copy it totally and just imagine this exact same like template but the call to action is you know sub to my email newsletter so so you can get this on a daily basis right then that email list you go and monetize it you know it's the classic just Playbook then from there you could build Tech I mean you can take it as far as you want right where you go and you build technology on top of it Etc but I mean you can make it a paid email newsletter where it's it's like the free version is only once a week and then the paid version is daily yeah exactly I think people sleep on paid newsletters 100% dude I yeah I stand behind this I think we talked about it on the on the show at some point uh in the past but basically redoing Scott's cheap flights but doing it just as an email newsletter so you can set up alerts on Google flights for specific airports to other airports and then anytime that the price drops for a future flight it'll email you so like literally all you'd have to do is put like an email listener on the email for like whatever location you're trying to fly from you know say it's Seattle and then you go and like every time that a go you basically do a Roundup of all the Google flights for that day and then each day you send the flights right I think you could charge for this super easily because those flights they'll only be cheap for like 72 hours and so basically like people you know they it's it's it's uh there's like a Time sensitivity to it also going just like sucks now like and so I think because of that there's a disruption opportunity and like I don't think it'd be crazy sucks the name is the brand name just like you don't feel anything right totally you felt you felt something with Scott's chaps flights like you kind of resonated and this is this is exactly how not to Brand something in 20 2 totally totally agree all right dude it's been a pleasure always a pleasure having you on thanks for hosting man like always I will include links to where to find Cody and follow him uh his X account his YouTube and more will be in the show notes um Cody is there one thing you want to leave people with uh at all I I think uh the last thing I want to Le people with is just to be anti- boring businesses like don't go buy a wash you know like a Coin Laundry Store like why would you do that right now I it just feels so also it kills me too because these the the gurus that pitch this there's so many of them right like do boring businesses and it's like okay what's the first thing they do when they get success is they take the money that they made from their boring business and they go buying all they go buy online businesses that are cash flowing assets for them like immediate action after like if these boring businesses are so good why aren't you reinvesting the funds that you're making back into these boring businesses like if they're such a good so anyway I with that in mind for everybody that's listening like it is easier than ever to build these online companies like you can literally just ask perplexity how do I do this and it's going to give you a stepbystep you know process for how you build a WordPress site out or whatever right and I yeah that's the kind of I just want to brainwash everybody to think about it that way like if you're if you're trying to get your first start your first company yeah you don't want to be that person you know in 2052 in the year 2052 where your your grand your grandson Jimmy comes up to you and said you know hey grandpaa you know uh what did you do in 2025 oh I decided to buy a laundry mat in De Mo Iowa while the greatest Gold Rush of all time was happening where there literally all the data and Trends around this is what you can build and then software and assistance to help you go build them 100% 100% I I again I I think I don't think people understand the moment that we're in right now like this is the greatest time ever to start online businesses I'm like not sleeping because of this right like we're just like how do we go faster how do I hire more people to move quicker so anyway yeah totally and we've been in the game for a while like I you know I've never felt like this personally 100 per. not at the rate that you can move now it's just it's the most again I I like in an hour you can have a company live and people on the website like I just I lit we just did this with AI infographic generator.com right like replit built the application in an hour we had it live in an hour and then I put a tweet out and we drove I think so far over like 20,000 people have gone to the website and we validated the idea because somebody bought it and like yeah like you know I already know the comments they're gonna be like well you have an audience already so it's like it's like dude all I've done is like every Sunday I just write 70 tweets like this is this is it's it's not hard it's just it's like very simple how to do this right it's just like nobody wants to show up and do the work but it's easier than ever to show up and do the work for so anyway also people forget a year and a half ago two years ago you didn't have an audience no I had zero did like I I I was ghost on everything right and that was you know it was intentional then we realized oh this is this massive leverage Point like if we go and build this so it's like cool just go to each Channel figure out the game like right now I'm figuring out LinkedIn right I have no idea how to do LinkedIn but like I'm almost there from cracking it like there's two formats that I'm seeing work you do a video that's about news and then you're take that news goes viral every time and the other side is like make some huge claim in a long format post and then have a a a an image that is a uh um vertical aspect ratio so when somebody's scrolling on their mobile device it takes the post takes over their whole screen with like some huge claim if you just go to my LinkedIn you'll see this exact format those are working like that's but this game is the same for every channel it's like figure out what works do more of what works and less of what doesn't you can do you can build these audiences dude it's like 24 months of that's all it takes it's not it's just showing up right like you show up you're beating 95% of people and like to be the to be the best like to be in the top 1% all you have to do is just look at what works and do more of that so all it takes the place and what works as public you can see what works it's crazy it's crazy I it's been funny watching you like grow Greg because I feel like all these shows have popped up now that it's the same format it's like here's these business you know here's startup ideas here's these business ideas that you can do and this is like this is the game right like you invented this new format or remix this you know this this format and then suddenly it goes viral and then all these other people go and copy it and then it's just like you just do this do this in every platform where you you're trying to build audience so totally and it's it's a game of constant reinvention so you have to be okay to switch it up switch formats and uh and and that's kind of like Vibe Marketing in a lot of ways I guess right you're like reading Vibes to see like is this is this format working is it not working and you're kind of iterate on the Fly 100% like my the thing I there what I always tell people or like Founders in particular when they're trying to grow companies is like you are agnostic to what works uh like your job is just to do a bunch of things see what's performing best and then just follow that data right like you you don't have an opinion on it the data is going to tell you the best outcomes your job is to not have an opinion it's to just let the data speak for itself and follow you know keep pulling that thread so but I think it's the hardest thing for people they like want to impose like I see this all the time where they're like oh this content format isn't working on this channel it's like of course it's not working on that channel like you're like that's like uh you know when the internet first started and they just like move print like on to to to to a website like of course it's not working right and what what what worked it was like this new format that was like blog content and now suddenly you know the New York Times is actually making money again because they they transitioned over this that's a whole other conversation because they're actually a games company which I find fascinating like they're like a media company that sells subscriptions to games and like that's actually how they make their money that's a that's a whole other you know rabbit hole that we don't need to go down my other R quick rabbit hole that I'll just seed people with is that YC is a YouTube channel not a startup accelerator 100% they're immediate company they're not media compy totally um yeah but they but specifically their YouTube channel I don't know if you've been paying attention like they've been putting so much effort into growing it and they're actually doing an amazing job they're crushing it and they're crushing it they're absolutely crushing it no I say this with like good on YC like it's cool that like if I were doing if I was the CMO of YC I would be doing exactly what YC is doing a16z is also killing it I think they're doing the game it's crazy to me too that like every VC doesn't have a podcast and an email newsletter like totally insane to me insan are you doing dude it's nuts they're like they're like oh we we we we we naturally get the best Founders and I'm like okay like like capital is basically a commodity at this point the only differentiation is going to be like you being you know a cult leader personality and so I the fact that they're not investing in this is insane I mean this I we're uh working with the for for the podcasting agency that I own like we're working with uh some investors on this they're like we're working at this finance company right and in the last two years we made the founder like from nobody knows him in the industry to he's famous to the point where like big four banks are trying to sponsor the show right like that is what can happen but for some reason they're like oh no like we're core man like we're not going to do this I'm like this is it's just ridiculous to me so all right man well I appreciate you and uh I'll see you next time thank you brother we'll talk to you soon lat everyone peace [Music]