Turning Social Media Followers into Team Members

Introduction

• Discussing how to convert social media followers into potential team members or partners.

Key Principles

1. Take Followers on a Roller Coaster

• Share Your Journey: Show the ups and downs of your life.
  • Use stories as a video or text journal.
  • Example: Share a great day followed by a struggle (e.g., injury).
• Relatability: People connect with authenticity. Highlight struggles before successes.
  • Example: Sharing personal struggles makes successes more relatable.

2. Share the Why, What, and Who

• Why: Explain your motivation for using products or building a business.
  • Importance of sharing personal reasons.
• What: Discuss the benefits of doing what you do.
  • Include benefits of products, community, mentorship, etc.
• Who: Define who your message is for and who it’s not for.
  • Use relatable scenarios to connect with your audience.
• Certainty in Communication: Convey confidence and energy in your messaging.

3. Focus on Progression, Not Perfection

• Inspiration from Progress: People are inspired by those who show improvement.
  • Share your journey over time, showcasing growth and changes.
• Credibility through Longevity: Consistently show up to build trust.
  • Example: Long-term commitment signals success.

4. Showcase Customers and Team Members

• Attending Events: Network at events to gather stories and testimonials.
  • Obtain selfies and full-body photos for social media posts.
• Monthly Posts: Highlight different individuals regularly to show community success.
  • Share progression over time through before and after photos.
  • Example: Showcase the transformation of clients or team members.

5. Actively Start Conversations

• Be the Instigator: Take the lead in starting discussions.
  • Ask quality questions to engage followers.
• Use Professional Closing Statements: Refine your approach using tools like ChatGPT for better interactions.

Conclusion

• Consistency is Key: Engage consistently on social media to build a following.
• Network Marketing Success: Works for those who commit time and effort.
• Master Fundamentals: Focus on mastering sales, leverage, and leadership.

Closing Remarks

• Encouragement to take action and remain focused on growth.