Overview
This lecture introduces the main types of media products—video, audio, and music—and explains how they are used across different media sectors.
Video Products in the Media Industry
- Video is any moving visual image recorded, produced, or broadcast for viewing.
- Examples include online videos, movies, TV programs, social media videos, and internet ads.
- The film sector uses video for movies, combining visual and audio content through recording and editing.
- Television broadcasts video content via cable, satellite, and streaming platforms.
- Computer games use video for cutscenes, animations, and gameplay visuals.
- Interactive media incorporates video in kiosks, multimedia presentations, and educational tools.
- The internet hosts extensive video content, including YouTube, vlogs, and live streaming.
Audio Products in the Media Industry
- Audio is recorded sound used for storytelling, emotions, or information.
- Examples include radio shows, audiobooks, podcasts, and sound effects for video games.
- Film uses audio elements like dialogue, sound effects, and music for a full experience.
- Television employs audio for storytelling and enhancing presentations.
- Radio specializes in music, news, talk shows, and all-audio programming.
- Computer games use audio for feedback, ambience, and narrative context.
- Interactive media integrates audio for user engagement, like in installations.
- The internet features audio through podcasts, music streaming, and social media clips.
Music Products in the Media Industry
- Music is vocal or instrumental sounds combined for expression.
- Products include songs, background tracks, and advertisement jingles.
- Film uses music for emotional depth, background scores, and theme songs.
- TV shows incorporate music for themes and storytelling enhancement.
- Radio primarily features music, different genres, and live performances.
- Computer games use music to set mood and enhance gameplay.
- Interactive media uses music for immersive environments and emotional impact.
- The internet offers music through streaming, sharing websites, and social platforms.
Key Terms & Definitions
- Video — Moving visual images recorded or broadcast for viewing.
- Audio — Recorded sound used for artistic or informational purposes.
- Music — Vocal or instrumental sounds combined to express feelings or ideas.
- Media Sectors — Divisions within the media industry like film, TV, radio, games, interactive media, and internet.
Action Items / Next Steps
- Review examples of video, audio, and music products in different media sectors.
- Prepare to discuss how each media sector uniquely uses these products in the next class.