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Finance and Business Fundamentals

Jun 24, 2025

Overview

This lecture presents foundational concepts in finance, economics, and business, including investment analysis, capital markets, business strategy, macroeconomics, ESG, portfolio management, and alternative investments.

Core Finance Concepts: Investment & Value

  • Time value of money states a dollar today is worth more than a dollar in the future due to earning potential and inflation.
  • Compound interest grows investments exponentially over time.
  • Return on Investment (ROI) compares the efficiency of different investments using: (Current Value - Cost) / Cost.
  • Net Present Value (NPV) discounts future cash flows using a discount rate to measure an investment’s profitability; positive NPV indicates a good investment.
  • The discount rate reflects the interest rate used to compute present value, often influenced by inflation and central bank policy.

Capital & Financial Markets

  • Financial markets enable exchange of goods, services, stocks, and bonds, facilitating business growth and consumer access.
  • Stocks represent company ownership (equity), and are issued to raise funds for expansion, inventory, etc.
  • Bonds are debt instruments with fixed payments, issued by firms or governments, repaid at maturity, and usually less risky than stocks.
  • Stocks are riskier and more volatile but may offer higher returns; bonds offer predictable returns but no ownership or voting rights.

Asset Valuation Techniques

  • Discounted Cash Flow (DCF) values assets by projecting future cash flows and discounting them to present value.
  • Comparable (Comps) analysis uses industry ratios (P/E, EV/EBITDA) to compare a company against peers for valuation.
  • DCF is accurate but time-consuming; comps are faster but depend on reliable industry data.

Business Strategy & Analysis Tools

  • Business strategy defines company goals and methods for achieving them.
  • Mission statements express a company's purpose, audience, uniqueness, and values.
  • SWOT analysis examines strengths, weaknesses (internal), opportunities, and threats (external).
  • BCG Matrix classifies products as stars, cash cows, question marks, or dogs based on market share and growth.
  • Porter’s Generic Strategies: cost leadership, differentiation, cost focus, and differentiation focus for competitive advantage.

Financial Statements & Analysis

  • Three key financial documents: income statement (profit/loss), balance sheet (financial position), and cash flow forecast.
  • Assets and liabilities are split into current (<1 year) and non-current (>1 year) items.
  • Profitability, liquidity, activity, and leverage ratios analyze company financial health.
  • Horizontal (trend) analysis tracks changes over multiple periods; common size analysis expresses entries as percentages of a base (e.g. sales or assets).

Capital Budgeting & Investment Decisions

  • Capital budgeting evaluates long-term investments using NPV, IRR (internal rate of return), and payback period.
  • Investments are funded by cash flow, debt, or equity.
  • IRR represents expected annualized return; compare it to cost of capital to decide on projects.

Macroeconomics & Business Cycles

  • Macroeconomics studies overall economies: GDP, inflation, unemployment, and policy impacts.
  • Business cycle phases: trough, expansion, peak, contraction (recession).
  • GDP = Consumption + Investment + Government Spending + (Exports – Imports).
  • Types of unemployment: cyclical (economic downturn), structural (skills mismatch), frictional (transitional).
  • Inflation reduces purchasing power, requiring real GDP adjustments.

Policy & Market Influence

  • Monetary policy (central banks) manages money supply and interest rates to influence economic activity.
  • Fiscal policy (governments) adjusts taxes and spending to manage economic growth or contraction.
  • Expansionary policy encourages spending; contractionary policy controls inflation.

ESG (Environmental, Social, Governance)

  • ESG evaluates a company's environmental impact, social responsibility, and governance practices.
  • ESG integration can enhance risk management, reputation, compliance, and potentially financial performance.
  • ESG performance is assessed using rating agencies, sector standards, and transparent reporting.
  • Strong ESG practices attract investment and align companies with long-term sustainability goals.

Portfolio Construction & Diversification

  • Diversification reduces unsystematic risk by investing across asset classes, industries, and companies.
  • Systematic risk (market-wide) cannot be diversified away; unsystematic (company-specific) risk can.
  • Portfolio performance is measured using benchmarks; risk is often assessed via standard deviation.
  • Passive management tracks indices; active seeks above-benchmark returns through security selection.

Alternative Investments

  • Alternatives include real estate, equipment leasing, hedge funds, commodities, cryptocurrencies, and collectibles.
  • These investments are often less liquid and riskier but can offer high rewards.

Key Terms & Definitions

  • Compound Interest — Interest calculated on both the principal and previous interest.
  • Discount Rate — Interest rate used to discount future cash flows to present value.
  • Stock (Equity) — Ownership share in a company.
  • Bond — Debt instrument with fixed repayment schedule.
  • Net Present Value (NPV) — Present value of future cash flows minus initial investment.
  • Internal Rate of Return (IRR) — Discount rate that makes NPV zero; expected annualized rate of return.
  • SWOT Analysis — Tool evaluating strengths, weaknesses, opportunities, and threats.
  • BCG Matrix — Categorizes products by market growth and share.
  • Standard Deviation — Statistical measure of investment volatility.
  • ESG — Environmental, Social, and Governance criteria for evaluating companies.

Action Items / Next Steps

  • Review and practice calculating ROI, NPV, and key financial ratios.
  • Analyze sample financial statements for ratio, trend, and common size analysis.
  • Explore case studies on business strategy, SWOT, and BCG Matrix.
  • Investigate current events for applications of monetary/fiscal policy and ESG considerations.
  • Prepare questions for further discussion on alternative investments and portfolio diversification.