Okay so good day class Welcome to cosmetic product development regulation and sa safety assessment So this is your lecturer sir James and for this week We will be discussing perfumery for this week our topic will be all about Perf and before we proceed with our lecture proper Let us first know the different learning objectives for this specific topic so at the end of the session the students should be able to understand the different considerations in incorporating perfumes into Consumer products including safety cost and aesthetic appeal evaluate the evolving landscape of The Fragrance industry and its collaborative efforts with product manufacturers next analyze the ethical considerations and Safety protocols involved in perfum testing including inform consent and Consumer health implications then discuss the challenges and opportunities in predicting consumer acceptance and market success of perfumed products through market testing and Consumer feedback and lastly reflect on the broader societal implications of perfum Consumer products including its impact on public health and wellbeing and the importance of responsible product development practices so for the introduction to perfume and manufacture of Consumer products introduction um historically Uh for the historical perception class traditionally Okay Uh medicines and disinfectants were expected to have unpleasant flavors and authors So this is a this expectation class Might Have Been rooted in the belief na yyung effectiveness no ng isang gamot Ay correlated sa kapangitan ng kanyang lasa okay and also nung amoy so the idea being that if a medicine tasted or smelled bad Uh It must be potent and very effective so dati Yun yung kanilang um kumbaga paniniwala Okay additionally the ingredients used in older formulations Might Have contributed to the unpleasant and smell Okay how however in shifting to a more rational approach to medication change attitudes towards taste and aroma Okay so with scientific advancements researchers and manufacturers um they Began to prioritize effectiveness while also considering yung factors like the taste and aroma Okay so this shift class Uh the shift in attitude led to the development of medicines and disinfectants that were not only effective but also more palatable and less offensive in in terms of smell so next for the evolution in Consumer expectations modern consumers demand pleasant tasting medications and appealing sense in products so unlike in the past wherein Iyung effectiveness It Might Have Been prioritized over the taste and smell today at present time consumers seek a more holistic experience from their product so they want medications that that not only work well but are also enjoyable to consume similarly no in everyday products there is a growing preference for appealing aromas so Trends of favor elegant presentation and appealing aromas even in a mundane commodities So this um this trend no towards elegant presentation in products and a Focus on enhancing the overall sensory experience okay yung mga consumers ngayon they expect more than just the functionality they desire products that engage their senses and provide a pleasant experience beyond their Uh basic utility for the development of aromatic properties so early efforts no early efforts to improve aromatic properties used easily obtained essential oils and basic constitution so these ingredients class they Might Have Been readily available and simple to work with but they may not have produced the complex and sophisticated sense na yun yyung gusto ng mga modern consumers so Increasing competition and refined Consumer tastes demanded more sophisticated perfumes Okay so this demand likely stemmed from a desire no for a unique and memorable sense that set products apart from their competitors and it catered to the evolving preferences of consumers so for the role of perfumers skilled perfumers play a crucial role in developing fragrances for Consumer products Okay so meron po silang dapat they possess a understanding of Fragrance composition which includes yung mga properties ng various aromatic ingredients and papaano ba sila nag-i-interview stages of product development suggesting ideas for for perfum new or reformulated products so sila ang mga perfumers natin they collaborate closely with product developers and marketers para mas madali nilang maintindihan yyung brand identity yyung target market and yung kanilang desired sensory experience for the PR so for the concentrated essence perfumes fragrances or Fragrance reaches its peak in concentrated essence perfumes catering To both average and luxury markets so first let's discuss What's a concentrated essence perfume So this is often referred class to as pure perfume okay or yung tinatawag nating parfum Okay again concentrated as perfumes they are often referred to as pure Perf perfume or parfum Sila po yung mga nag-on ng highest concentration ng Fragrance oils as compared to other Fragrance categories like yyung mga ude parfum you toilet and you the hone Okay um due to their High concentration class Itong mga Uh perfumes na ito sila po yung nago-offer ng potent and longlasting scent experience sila din yung highly desirable na mga consumers no which seeks for a luxu use all factory experiences next um again As what I have mentioned it caters both the average and luxury markets Okay which suggest na iyung concentrated essence perfumes they are very versatile and their at okay and apart from that yung ating mga fragrances No they may be positioned as premium luxury products um targeted at discerning consumers na willing na mag-invest on high end fragrances they also have a broad appeal across various demographic um segments Okay lastly perfumes are essential for Consumer appeal and product success So yung mga fragrances natin they play a role in shaping Consumer perceptions of products I influencing yung kanilang mga purchasing decision and nag-create ng memorable brand experience so Whether it's a personal Fragrance a sent skincare product or um home Fragrance yyung right sent can evoke emotion Okay it can also enhance product efficacy and Okay it can also differentiate brands in a competitive market landscape so next expansion into functional products so perfumers perfumers expertise extends to a wide range of functional products Okay um by incorporating carefully yyung mga crafted scents they aim to maximize Consumer appeal and contribute to the market success of these items Okay um functional products includes Skin Care cosmetics toilet trees household items pharmaceuticals tobo etc Okay so apart from that perfum Uh these products maximizes Consumer appeal and market success So um in summary class no Iyung involvement ng mga perfumers in perfum um functional products Okay it Uh it shows no Iyung importance ng sensory appe sa mga Consumer goods across various industries so by leveraging yyung kanilang expertise in Fragrance development so the perfumers Uh enhance Iyung overall Consumer experience Okay they may also drive the demand and contribute contribute to the market success of different products so right now we're going to discuss cost evaluation of Perf Okay so first inherent monetary value This is difficult to establish by anyone other than the supplier due to undisclosed compositions Okay so Um yung mga perfume um compositions natin Uh they are often proprietary blends closely guarded by their own suppliers So it may Uh being that said it is challenging no for like other parties external parties to know yyung mga exact ingredients and their respective costs so ito pong mga this opacity can hinder no yung efforts to establish a precise mti value ng mga perfume because it's Uh as it's challenging no to accurately assess yung kanilang cost Uh of individual components and their contribution to the overall pagr okay Kasi kumbaga parang patent nila yan It's their own property kay hindi nila so however no yung kahit na yung monetary value ng perfumes it may be difficult to quantify objectively yung kanilang impact sa success ng product So this is widely recognized within the industry So yung mga high quality perfumes natin they can enhance the overall enhance or overall sensory experience and product which elevates its perceived value and consumer next premium for perfumers sabi dito a premium is warranted for the perfumer skill experience and the supplier ability to consistently provide high quality blends sabi dito yung mga perfumers specialized knowledge creativity pag ng Frances na kayang Um i-meet yung mga specific requirements and preferences ng clients yung kanilang ability na magblend ng iba ibang aromatic ingredients para mag-create ng unique and appealing sense nakakadagdag po ito ng value sa final product as such yung mga manufacturers natin they can be willing to pay a premium for the services of skilled perfumers who can develop se um exceptional fragrances that resonate with consumers next manufacturers judge Fragrance cost by referencing competitors of comparable quality and service So this comparative analysis class um this allows na yung mga manufacturer ma-determine kung whether ba yung pricing na inoffer ng supplier naal siya with the industry standards and market expectations kung supper natin sila ay nagoffer ng superior fragrances or services compared to competitors so they may justify charging a premium for their products next we have the targetting under is uncertainties are overcome by setting aside an estimated cost for Fragrance during initial product cost estimation so dito class It helps no na-establish ng Uh It helps na-establish yung target cost ng mga Fragrance component of the product Okay which provides a baseline para i-budget and i-gate yung suppliers Okay so by by estimating yyung estimated costs up upfront yung mga manufacturers natin they can better plan and control yung kanilang expenses related to The Fragrance procurement next target costing is communicated to prospective suppliers along with the written brief So ibig sabihin lang nito class Uh yung target um costing information Uh which includes yung estimated cost ng Fragrance dapat po yan ay well communicated to the prospective suppliers along with a written brief detailing yung mga requirements and expectations para doon sa Fragrance na pinoprocess na yyung supply um Ah nag-ensayo yung cost constraints and quality standards associated with the project from the outside lastly It's in the supplier's interest to comply with the Uh given cst indications or explain why it's not visible So this Uh specific Bullet class um Ito po ah ang ibig sabihin lang nito ine-encourage niya yung transparency and collaboration between the manufacturer and the supplier and this transparency class it will allow nonno ung constructive discussion depend Uh which involves ung pricing and also ung potential cost saving measures So yung supplier pwede silang mag-offer ng iba't ibang insights no sa mga factors which may influence yung Fragrance costs and um mag-propose ng mga alternative solution para ma-meet yung manufacturers budget Uh budget constraints Okay while maintaining ung quality standards nung pino-produce nilang product next expression of target costing Okay target costing may be Expressed per kilogram of perfume compound or per 100 kgr of perfumed finished product so these two approaches CL they offer distinct perspectives Uh sa cost allocation and pricing strategies expressing cost per 100 kgr of finished product at the research and development allows flexibility on in perfume concentration and lastly adjusting perfume quality involves policy decisions requiring experience and specialized knowledge so iyung mga perfume the perfume quality it encompasses Uh different factors like scent complexity longevity and compatibility with the product So yung mga manufacturers natin um they must balance no yung cost considerations with a desired level ng quality para ma-meet yung Uh customer expectation and ma-maintain yyung grand reputation so next considerations for quality adjustment commercial considerations may necessitate cost reduction but downgrading perfume quality could impact Consumer acceptance [Musika] So downgrading yung perfume quality like yung paggamit ng mga mas mura na ingredients or pagu ng sent complexity It Could CL in a lessing it lead yung Consumer expectations okay that's why you should maintain a delicate balance between cost effectiveness and maintaining Consumer satisfaction Okay kasi any changes sa perfume quality could have a could influence the Consumer acceptance and perception of your product kasi alam naman natin naung mga Consumer they are very sensitive sa mga pagbabago lalo na no sa mga send profiles and Uh they could react negatively sa downgraded Aroma therefore again careful consideration This is needed para ma-ensure natin na yyung any adjustment sa perfume quality is aligned with the Consumer preferences and expectations next Consumer research may help assess the longterm acceptance of a downgraded aroma but isn't always reliable so dito papasok yung rle ng Consumer research so by soliciting yung mga feedback from the consumers through surveys no through Focus groups or product testing so Iyung manufacturers they can gauge yyung reaction na sa potential changes sa Fragrance ah quality however it is important to um Uh remember that um Consumer research um meron din yang limitation So it can be subjective okay and Uh they may veryy no widely among different demographic groups It isn't always reliable next perfume Selection and evaluation process so first we have receiving perfume suggestions Uh product manufacturers receive perfume suggestions from potential suppliers for upcoming product launches So this suggestion class they may come from Fragrance houses or companies which um specializes sa Fragrance development so iyung mga suppliers pwede silang mag-propose ng iba't ibang perfume compositions or send profiles na sa tingin nila ay suitable no para sa mga upcoming product launches next an elimination procedure is typically devised to select the most suitable perfume so Once na yung perfume po ah na na-suffocate Okay so meron yan iba't ibang company may iba't ibang predetermined criteria next evaluation challenges so under evaluation challenges the direct correlation between a product success and its perfume isn't always clear Okay um kahit na yung mga fragrances natin meron um function ' para mag Uh influence sa Consumer perception and experience there are still other factors like product functionality packaging brand reputation and marketing efforts which also influence yung Consumer purchasing decision so as a result Okay determining the Uh specific contribution ng perfume sa overall product success can be challenging next predicting the merits of one perfume over another is uncertain Ah yung preferences of our consumers they are very subjective and they can vary widely among different demographic groups and cultural Uh context So anong nangyari dito So what appeals to one Consumer may not resonate with another additionally yung ating mga cons additionally no um Consumer Trends and also prefer they are constantly evolving which makes it difficult na-anticipate kung sino bang perfume yung magiging successful sa market lastly full scale marketing often confirms the impact of perfume on Consumer acceptance So yung impact ng um so technically class no through comprehensive marketing campaigns which includes yung mga product launches advertisements and promotion the manufacturers can gauge yung Consumer Uh reaction to the perfume and yung role niya para ma- drive yung product acceptance and sales next we have decision making factors so for the decision Ah sorry for the decision making factors a factors influencing Selection include compatibility with the product shelf life performance safety and Consumer ratings and then technical criteria heavily influence the final Selection process So this is very direct to the point no very um easy to comprehend So yung mga technical criterias natin um [Musika] um Sila po yung nagpo-provide ng benchmark para i-evaluate yung perfum quality safety and suitability okay and these are mga ginagamit so These are the factors which use which are used or utilized in deciding kung um ah kung gagamitin niyo ba yung mga raw materials na ito for producing your product next we have the evaluation technique so evaluation methods include other assessment compatibility testing and sensory evaluation so for other assessment ina-assess mo yung factors like yung intensity complexity and overall appeal nung mo So this can be conducted by different train panelists or through sensor testing methods para mag-provide ng qualitative feedback sa fragrances next um compatibility testing So this is specific test class it ensures na iyung perfume it does not cause any adverse reactions changes in the product stability packaging degradation Okay lastly we have the sensory evaluations so this evaluation class this can be conducted Again by a trained panelist Okay um by um by checking yyung perfume sensory attributes which includes the scent texture and also Yung kanyang appearance various tests are conducted including shortterm tests with expert and non expert panels home or home use tests and Regional test marketing So yung mga shortterm test um So this is for immediate evaluation based on their or based on the Uh or immediate evaluation based on the expert or non expert panels and then yyung home use tests so dinistribute natin yyung mga perfume samples to consumers for use in their everyday environment and then yung mga consumers Sila po y nagpo-provide ng Fe back on their experience with the perfume and lastly Regional test marketing So this includes yung pagdistribute or pag-introduce ng perfumes sa mga selected markets or regions para iung Consumer response before a full scale launch next we have the um for the decision making the fin decis on perfume Selection may rest with the senior chemists the top management or their spouses in smaller organizations so sila Iyung tinatawag nating as um decision makers So this can be influenced by the senior chemists okay and apart from that Yun nga top Management spouses and smaller organizations so the commercial understanding and experience are crucial in predicting the market Impact so in summary class yung final decision again it lies On The Hands of our Senior chemists top Management and potentially their spouses in smaller organizations soyung mga commercial understanding and experiences Sila po ay may role para mag-guide sa decision making with ensures yung which ensures na yung selected perfume nio ay Nagal with the market demands and nag-contribute overall of the product so next we have considerations for market segments so the chosen Fragrance should suit the intended market segment so meron tayong iba't ibang demographic groups like age gender lifestyle and cultural background and they may have distinct preferences when it comes to Fragrance so for example sa mga kabataan ngayon they prefer fru or floral sense while yung mga Uh older consumers naman they may prefer yung mga classic or sophisticated fragrances so by understanding ung preferences ng each market segment the the manufacturers can Tailor their Fragrance offerings para mas merong better ah ah para mas ah ma-meet no yung mga Consumer needs and preferences next we have the national and ethnic preferences should be considered and assessed locally again As what I have mentioned No there are different Cultural factors traditions and regional Trends that can influence yung um Consumer sent preferences and perception Okay so halimbawa meron tayong mga certain cultures na preferred nila yung mga Spicy or Woody fragrances while meron naman tayong mga other groups that may favor lighter and fresher s that's why it is very important for a manufacturer or manufacturer to conduct a thorough market research and assessments to understand yung iba't ibang preferences ng mga potential consumers so we have um steps in perfume Selection so let's just run through it first step is assessment by development laboratory staff second is test on expert panelists third shortterm test with non expert vol yearss for home use test by carefully selected panels and last step Regional test marketing to gauge initial accept so Yan po yung steps no five steps in perfume Selection last we have the final decision so sa final decision all test outcomes are examined by by designated decision makers responsible for perfume Selection This is Uh this decision Class is Uh important no para ah ma- shape natin Iyung product success in the marketplace because it requires careful analysis collaboration and strategic thinking para ma-ensure Iyung best possible outcome of your product and we're done with um perfume Selection and evaluation process right now we're going to discuss assessing Consumer acceptance of per so first we have the criteria for evaluation so for the criteria for evaluation Consumer perception of perfume depends on its suitability originality and attractiveness in the final product Okay so Yan po yung tatlong outline or important criteria na chine-check ng mga consumer suitability originality and attractiveness and then lastly the ultimate measure of success is the positive contribution of perfume to product commercial success and sustain repeat sales kung Iyung perfume okay or yung product ninyo nakakaen ng overall product experience Okay it will resonate with the consumers no by driving the sales grow therefore it is considered to be successful that's why Consumer acceptance of the perfume is reflected sa repeat purchases positive reviews and brand loyalty next we have uncertainty and perfume influence so the exact impact of perfume acceptability on sales success remains unknown Okay there are different factors like market dynamics competition Sorry market dynamics competition marketing efforts and external influences that can all affect product sales So it is very challenging to isolate kung ano ba yung specific impact ng perfume acceptable next um opinion opinions are often subjective and based on overall product viability and personal judgment of perfume influence Okay so therefore kahit na yung data and Consumer feedback no provides valuable insights there are still subjective assessments which are based on individual experiences and experties also um have a role in evaluating perfume impact Trends in relaunches so contemporary Trends involve relaunching popular brands every 2 to TH years where perfume continuity may not be essential Okay so with that no um this strategy class ah Meron yang aim may goal y So it aims no na panatilihin na fresh and relevant yung brand nila Okay sa tuloy no ever changing market landscape so by periodically reintroducing yung mga established brands natin So yung mga company they can capitalize on evolving yyung Consumer preferences market Trends and innovations nung kanilang mga product formulation and packaging next brand identity can be maintained through recognizable perfume even with other product attributes Okay so by maintaining their um brand identity halimbawa meron silang mga recognizable elements like brand logos product or packaging design marketing messages so the consumers may associate yung mga certain brands with specific values lifestyle aspirations regardless if yung perfume ba Okay regardless of the perfume variant being offered so by staying through sa kanilang brand attributes yung mga companies they can ensure yung kanilang Ah yung kanilang consistency sa brand identity even Okay amids Uh product attribute Changes next we have the ethical considerations so ethical implications arise when evaluating perfumes with um [Musika] um experimental volunteers Okay so dito CL sa ethical considerations or Um ethical implications okay importante po na um um meron tayong or ah Focus tayo dito sa safety inform consents ethical implications again tatlo Ian ha Sa ethical considerations nagfo-focus tayo diyan sa safety inform consent and ethical implication so pag sa safety gets naman na natin no may iba't iba tayong mga Fragrance ingredients which can ah post a health risk like allergic reactions or skin irritation Okay therefore meron tayong rigorous safety measures na dapat i-implement para sa wellbeing ng mga volunteers during the evaluation process next informed consent so by obtaining inform consent from the experimental um volunteers it is very important So yung mga volunteers natin they must be fully informed about the nature ng um perfume formulation or perfume evaluation Okay so dapat nakasulat Don ung mga potential risks or discomforts na pwedeng mangyari Okay so they should have the autonomy para or they should have the autonomy to make an informed decision about participating sa evaluation and dapat gets nila Okay alam nila yyung rights nila Regarding sa confidentiality withdrawal and data usage ethical implications naman class so yyung ethical implications natin um This is related no for their voluntariness privacy and also nire-respeto an example so ung Tokyo declaration Okay Tokyo declaration on Human Rights in 1975 So this specific declaration no plus The Other codes of practice like meron din tayong declaration of Helsinki and the belmont report no this um this codes this declarations okay or codes of practice it encompasses or it outlines ung mga ethical standards for human experimentation So this is specific documents Okay they emphasizes yung Principles like for respecting autonomy beneficence non-maleficence and justice Okay which will serve as the guiding principle para para i-c conduct Iyung ethical research which involves human subjects so for the ethical requirements naman class we have here written protocols qualified investigators volunteer consent and independent review So um sa written protocols okay yung mga ethical research natin which involves human subjects kailangan niya ng written protocol swit details in study objective methods procedures and also iyung mga measure para ma-ensure na safe a yung ating mga participants Okay qualified investigate wors so dapat sila po ay trained sa research ethics and they should have the expertise para mag-conduct ng studies responsibly and volunteer consent so paulit-ulit na natin Ong pinag-uusapan so obtaining Iyung informed consent from the research um participant This is an ethical requirement because they must be fully informed about the study and lastly we have the independent review panels so for the independent review panel Sila po yung nag-oover ah um they are involved in the over Uh Sorry Um yung ethical ah or independent review panels natin sila po y nag evaluate ng research protocols para ma-ensure na name-meet yung ethical standards napoprotektahan yung participants rights and na minimize yung risks during the tests so the ethical considerations depend on the frequency and scale of experimentation and the level of risk involved So yung research involving higher levels of risks or more invasive procedures kinakailangan pa rin nila ng additional Safeguard para maprotektahan ang safety and wellbeing of the participants and always remember that ethical standards may also evolve over time Okay This is because no um nag-advance no nag-evolve din yung ating mga research ethics meron d pagbabago sa regulations and societal expectations next insurance implications so insurance considerations include liability coverage safety evaluation and informing insurers about experimental procedures so liability coverage so iyung mga researchers natin they must ensure na merong adequate liability insurance coverage um na dapat or kayang protektahan yung participants and yung institution na nag-conduct ng research so itong ah coverage na ito It helps no na ma-i iyung financial risks which are associated sa mga potential adverse events or injuries which result from um participating in the study next safety evaluation so yyung mga insurers natin they may require a thorough safety evaluation ng experimental procedure para ma-assess yung potential risks to the participants next informing the insur Uh insurers so iyung mga researchers natin they have the Duty to inform the insurers about the experimental procedure involved in the research study lastly um specialized um insurance policy so depending sa nature ng research and the level of risk involved no meron tayong mga specialized insurance policies that may be necessary para na mag-provide ng adequate coverage say for example no sa clinical trials insurance policies there are specifically designed na mag-cover ng risk associated with research involving human subjects including yyung liability sa mga possible adverse events medical expenses and legal costs next we have contracting out testing so for contracting out testing large scale perfume assessment often involve contracting independent agencies responsible for ethical aspects and informed consent So Here CL sponsoring companies be responsibility for ensuring the safety of materials being tested so technically class um by contracting out large scale perfume assessments to independent agencies okay and also sponsoring companies it can Leverage yung specialized expertise while ensuring yung ethical product ethical conduct um It also ensures informed consent and participant safety so collaboration between sponsoring companies and independent agencies This is very important para ma-hold ung ethical standards mag-compile with the regulatory requirements and makapag-comment and paper testing So this is a classical method used by perfumers but may not provide reliable insight for others so in this method class yung perfumers nagaapply sila ng small amount ng perfume sa isang absorbent paper strips or blotters so dito class sa paper yung paper naaabsorb siya ng Fragrance which allows the perfumers na i-assess kung yung sent characteristics niya okay including yung top middle and base notes and then perfumers use their all factory para i-evaluate yung Fragrance profile and maggawa ng judgment about its composition balance and overall um appeal so there are better impressions better impressions come from smelling perfume incorporated into product B Okay so for a more comprehensive evaluation yung mga professionals natin they often prefer testing per fumes which are which are incorporated into product bases para i-assess yung performance in a real world applications and better understanding nung kanilang sensory impact sa consumers next we have the skin testing for skin testing class this is a common method involving rubbing perfume on the skin Okay um often risk or sa forearm So this test allows Uh the evaluator to experience The Fragrance directly onto the skin Okay wherein yyung body heat can enhance the sense development and projection Okay caution needed due to theoretical risk of sens sensitization and allergic reactions next simulating usage conditions so use of laboratories or simulated environments to evaluate perfumed product performance So yung mga laboratories natin they are controlled environments wherein researchers can manipulate variables like temperature humidity airflow para ma- stimulate Sorry para ma- simulate yyung different usage scenarios so by creating yung mga different conditions na nabanggit ko okay which is very similar in real life set settings researchers can assess how perfume products perform on their various environmental conditions next um this the conditions no should be make rel usage scenario so nabanggit ko na yyan kan next we have assessor Selection so assessor Selection class um This is or The choice of assessors should consider their ability to represent the target population and their familiarity with Fragrance evaluation Okay so by carefully selecting assessors based on their ability to represent ang isang target for population and yyung kanilang familiarity With The Fragrance evaluation Okay you can enhance yung validity reliability and credibility ng assessment So this specific approach may ensure that the evaluation captures a divers perspective and it provides valuable insights sa Consumer preference and perceptions of the perfumed products next we have Consumer research So it utilizes methods like questions and test markets to gauge Consumer response So yung mga questionnaires natin these are designed which is necessary to ensure yung Clarity relevance and objectivity So yung mga questions it should be phased in a neutral manner and dapat the response options should be comprehensive but not leading Okay next test markets So it involves no iung introduction of perfum products to a selected group of consumers in a real world setting para eage yung kanilang response So this is um this specific test may assess yung Consumer access purchasing behavior and market potential before a full scale launch Okay next um careful design is necessary to avoid bias and misleading results so dapat naman talaga ma-avoid yung bias Okay para ma-ensure na valid and reliable Iyung Consumer research findings ah mitigating misleading results class Ito naman po Ano dapat um ah [Musika] what we call this dapat po sa para ma-avoid yung misleading results so yyung inyong questionnaire you can combine quantitative data from questionnaires with with qualitative insights from Focus group so both quantity and qualitative insights okay because this can provide a more comprehensive understanding of the Consumer preferences and behaviors Okay and then cross referencing ung ah mga results ninyo may help na ma-validate ung results and ma-identify ung patterns or discrepancies that may require further investigation next we have test markets test markets they provides real world feedback on product acceptance and repeat sales Okay under test markets um Ayun nga no ung importante dito real world feedback So bago mo i-release ung produkto mo alam mo na kung papaano siya or Meron ka ng perceived feedback from your potential consumers and then challeng Sorry challenges include cost competition alert and potential errors in extrapolation Okay so yung mga challenges ng ito class um this um ah these challenges no um require companies na dapat magkaroon sila ng plan and ma- execute nila yung test market strategies efficient So this includes yung pag select ng test market locations that resembles yung mga target market ninyo ma-monitor yung competitive activity and macle yung comprehensive data no Para magkaroon kayo ng informed decision additionally the companies may also consider the limitations of Test market results okay and um [Musika] um what else ah Ayun nga no merong Uh limitations pa rin dito okay sa test market results however despite these challenges test markets plus they remain a valuable Tool para sa mga companies na i-mate ung Risk and ah i-incorporate next we have Uh choosing the preferred candidate so the favored perfume candidate should be the most satisfactory when incorporated into the product Okay [Musika] So um for this part CL no for this part chine-check natin ung product integration Okay Consumer preference Uh in Uh versus the visibility and also nag-conduct tayo ng technical visibility Okay so ito pong mga nabanggit ko kanina they this can help no para mapili natin yung preferred cand and the majority majority preference may not always align with technical visibility or longterm strategy Okay so dapat merong balance between sensory appeal technical appearance and brand alignment So from there the companies can select a perfume candidate which will enhance the overall quality and marketability of the product so as what I have mentioned no balancing majority preference and brand loyalty so consideration should be given to the potential life expectancy of the brand in the market depending solly on majority preference may lead to mediocrity whereas catering to powerful minority preference could build strong brand loyalty so in summary class no balancing major preference and brand loyalty may involve na makapag-concentrate sa market Changes so so for our um end conclusion for our lecture for today so Ito po yung mga pwede nating makuha ng insights perfum Consumer products may appear simple to many with the tradition spanning generations however a minority views perfume with suspicion citing potential skin problems and then the truth likely lies between these extremes incorporating pleasing perfume safely and cost effectively involves complexities rapid changes in the industry may require adjusting contemporary ideas and In The Fragrance industries industry has shown willingness to address challenges collaboratively and then in strong relationship with product manufacturers benefits the public so in ah and that ends our lecture for this week so thank you class for listening I hope you have learned something If you have any question Don't hesitate to message me sa Facebook sa mess sa messenger or via email again thank you class for listening and Have a nice day ahead