Internal and External Factors

Definitions

• Internal Factors

  • Forces that occur within the organization
  • Affect overall performance of the company and its members
  • Usually stem from people who work inside the organization

• External Factors

  • Forces that occur outside of the organization's control
  • Affect overall performance of the organization and its members

Importance of Internal and External Factors

• Can pose as threats and weaknesses
  • May lead to drastic financial consequences
  • Can cause major damage to the company's reputation
• When leveraged correctly, can provide strengths and opportunities
  • Can benefit the organization significantly

Examples of Internal Factors

• Value proposition
• Human resources
• Financial and marketing resources
• Physical assets
• Labor management
• Interpersonal relationships with employees
• Corporate image and brand equity
• Operations

Examples of External Factors

• Inputs or suppliers
• Competitors
• Customers
• Public perception
• Marketing and media influences
• Social influences

Additional Information

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