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Interview with Joe Pappano, CEO of Sightline Payments

Jul 14, 2024

Interview with Joe Pappano, CEO of Sightline Payments

Introduction

  • Interviewer welcomes Joe Pappano, CEO of Sightline Payments.
  • Discussion topics include payments, results in the gaming world, and growth of cashless payments.

Experiences as CEO of Sightline Payments

  • Joe has 30 years of experience at Worldpay; found the transition to Sightline very exciting.
  • Excited about the focus on people, innovation, platform building, and strategic partnerships.
  • The organization has nearly doubled in size.
  • Leading the digital transformation of the gaming industry.
  • Acquisition of a mobile platform and development of strategic partnerships.

Growth of Cashless Payments

  • COVID-19 accelerated the move to cashless payments, especially in the gaming industry.
  • 29% growth in in-store mobile payment acceptance.
  • Studies show 60% of casino visitors prefer less cash usage.
  • Integration of payment and gaming industries.
  • Introduction and education about different business models and flavors of cashless payments.

Industry Accelerant: COVID-19 Pandemic

  • The industry had been collaborating on cashless payments but the pandemic accelerated efforts.
  • Legislative movements, gaming regulator involvement, and collaboration among ecosystem stakeholders became more aligned during the pandemic.
  • Example: Resorts World became the first casino to fully adopt cashless financial transactions.

Collaboration with Resorts World

  • Planning started before the casino was built, with collaboration among several key industry providers.
  • The aim was to create a smart casino with innovative technology and a seamless user experience.
  • Partnerships included companies like Konami, NRT, JoinGo, and IGT.

Benefits of Cashless Payments and Mobile Integration

  • Resorts World's new property allowed building a strategy from the ground up.
  • Demonstrated the advantages of cashless technology and solidified its role as an industry leader.
  • Emphasized the importance of mobile apps for continuous patron engagement.
  • Provides an example of using mobile devices to connect online and brick-and-mortar experiences.

Making Cashless Reality: Process and Implementation

  • Steps: Download app, enroll in the program, credentialize, and fund the Play+ account.
  • Simplicity and seamless user experience were key goals.
  • Enabled seamless fund transfers and use across slot machines, table games, retail, hospitality, and sportsbook.

Future of Cashless Payments in Gaming Industry

  • Believes cashless payments will transform the industry but will take time and education.
  • Comparisons to historical transitions (like from coins to TITO).
  • Highlights new abilities for consumer engagement and tracking transaction behavior.

Responsible Gambling and Digital Payments

  • Cashless payments can offer responsible gambling tools like self-monitoring, velocity controls, and spending limits.
  • Financial institutions already set limits for gaming transactions, adding another layer of consumer protection.
  • Ability to audit and monitor gambling activity can lead to more responsible gambling habits.

Closing

  • Joe expresses optimism for the future and emphasizes Sightline's long-term commitment to the cashless transition and responsible gambling.