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Interview with Joe Pappano, CEO of Sightline Payments
Jul 14, 2024
Interview with Joe Pappano, CEO of Sightline Payments
Introduction
Interviewer welcomes Joe Pappano, CEO of Sightline Payments.
Discussion topics include payments, results in the gaming world, and growth of cashless payments.
Experiences as CEO of Sightline Payments
Joe has 30 years of experience at Worldpay; found the transition to Sightline very exciting.
Excited about the focus on people, innovation, platform building, and strategic partnerships.
The organization has nearly doubled in size.
Leading the digital transformation of the gaming industry.
Acquisition of a mobile platform and development of strategic partnerships.
Growth of Cashless Payments
COVID-19 accelerated the move to cashless payments, especially in the gaming industry.
29% growth in in-store mobile payment acceptance.
Studies show 60% of casino visitors prefer less cash usage.
Integration of payment and gaming industries.
Introduction and education about different business models and flavors of cashless payments.
Industry Accelerant: COVID-19 Pandemic
The industry had been collaborating on cashless payments but the pandemic accelerated efforts.
Legislative movements, gaming regulator involvement, and collaboration among ecosystem stakeholders became more aligned during the pandemic.
Example: Resorts World became the first casino to fully adopt cashless financial transactions.
Collaboration with Resorts World
Planning started before the casino was built, with collaboration among several key industry providers.
The aim was to create a smart casino with innovative technology and a seamless user experience.
Partnerships included companies like Konami, NRT, JoinGo, and IGT.
Benefits of Cashless Payments and Mobile Integration
Resorts World's new property allowed building a strategy from the ground up.
Demonstrated the advantages of cashless technology and solidified its role as an industry leader.
Emphasized the importance of mobile apps for continuous patron engagement.
Provides an example of using mobile devices to connect online and brick-and-mortar experiences.
Making Cashless Reality: Process and Implementation
Steps: Download app, enroll in the program, credentialize, and fund the Play+ account.
Simplicity and seamless user experience were key goals.
Enabled seamless fund transfers and use across slot machines, table games, retail, hospitality, and sportsbook.
Future of Cashless Payments in Gaming Industry
Believes cashless payments will transform the industry but will take time and education.
Comparisons to historical transitions (like from coins to TITO).
Highlights new abilities for consumer engagement and tracking transaction behavior.
Responsible Gambling and Digital Payments
Cashless payments can offer responsible gambling tools like self-monitoring, velocity controls, and spending limits.
Financial institutions already set limits for gaming transactions, adding another layer of consumer protection.
Ability to audit and monitor gambling activity can lead to more responsible gambling habits.
Closing
Joe expresses optimism for the future and emphasizes Sightline's long-term commitment to the cashless transition and responsible gambling.
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Full transcript