How Xerox Transformed Its Approach to Corporate Diversity

Background

• 1960s Xerox: Known for its retail copiers, the company was depicted as centered around office work.
• Current Focus: Diversifying beyond just document services to embrace a broader corporate diversity initiative.

Historical Context

• 1964 Race Riots: Founder Joe Wilson engaged with black leaders around Xerox's headquarters in Rochester, NY, due to race riots caused by job access issues.
• Commitment to Employment: Joe Wilson pledged job opportunities for the black community.

Diversity Initiatives

• 1991: 9% of Xerox's top managers were black, exceeding the national average.
• Minority Internship Programs: Ursula Burns was recruited in 1980 through such a program.
• Affirmative Action for Gender: Initially lacking, it became a focus later on.

Gender Equality Strategies

• Challenges for Women:
  • Few female plant managers due to rigid work shift requirements.
  • Implemented job sharing to create flexibility for women.
• Cultural Shift:
  • Women were initially less audible in meetings.
  • Diane O'Connor, now a VP, was part of a change to more inclusive dialogue.

Support Systems

• Women's Alliance:
  • Advocates for women, mentors, and networks.
  • Promotes women through various initiatives, such as corporate speed dating.
• Other Groups:
  • Black Women's Leadership Council and Women's Innovation Group.
  • Focus on nurturing talent and addressing issues like self-promotion.

Leadership and Mentorship

• Ursula Burns:
  • Mentored by Paul Allaire, aimed to be a CEO.
  • Currently one of nine female top executives at Xerox.
• Diversity in Leadership:
  • Over a quarter of leaders are women, 20% are minorities.

Impact of Diversity

• Business Transformation:
  • Shift from machine maker to service provider, with services making up half of revenue.
  • Diversity is key to innovation and adapting to market changes.

Broader Benefits

• Customer Relations: Women perceived as better listeners, crucial in the services sector.
• Inclusiveness: Emphasis on engaging a wide range of perspectives for business success.

Conclusion

• Diversity as a Business Model:
  • Vital for adapting to a global market.
  • Includes long-standing support for gay and lesbian employees.

Final Thoughts

• Xerox has evolved from traditional stereotypes to a modern, diverse workplace, helping transform its business model and maintain a competitive edge.