Corporate Social Responsibility

greetings once again VEC 1 1 1 students we are continuing with chapter 5 in which we are basically looking at corporate social responsibility there are many definitions of what corporate social responsibility is people have taught different views so for that reason I will take directly from a text book on page 148 way to its definitions of corporate social responsibilities vary by age of among other things the different practical orientations of corporations towards their responsibilities different companies also gives varying emphasis to different aspects of corporate social responsibility for example community involvement socially responsible products in processes and socially responsible employee relations they do this to realize their business objectives the general consensus is that corporate social responsibility is an umbrella concept that's recognized certain factors that will soon be looking at so by the end of this chapter I should at least be able to define what corporate social responsibility is to explain why a company should consider corporate social responsibility programs you should also be in a position to define corporate governance and explain corporate governance compliance requirements also to understand who the stakeholders of a company ah it give reasons why companies should engage with its stakeholders like you any company wants to give back to the community when they want to contribute to the common good of the society why is it necessary for them to engage with the stakeholders before they just done what if they think is needed in the society without engaging with them also you should be able to describe how a company would go about engaging with its stakeholders like the stakeholder engagement process as well as the principles of engagement you should also be in a position to define the concept of sustainable development what is the thing about development some speak of the triple bottom line some speak of the three P's some speak of the issue of using resources wisely so that will not deplete them we should also be never said to describe the contribution of CSR to sustainable development this is the chapter outline that who will follow basically introduction introduction to corporate social responsibility corporate governance take word engagement sustainable development and that would be the end of the chapter as I have said there are debates as to what exactly CSR is in there different views from different organizations however this general consensus that corporate social responsibility includes these particular factors that we have on this slide that companies have a responsibility for their impact on society in the natural environment companies must be held responsible for their impact on the society as well as on the natural environment company is also FA responsibility for the behavior of others with whom they do business with for example their suppliers their customers if they caused any harm to the environment or to the society the cut those companies are also responsible companies also need to manage their relationship with the moai the society so basically this general consensus but these aspects actually corporate social responsibility there are also other terms that are important for us to understand which are basically corporate citizenship in corporate social investment corporate citizenship recognizes corporations organizations is legal peasants with certain rights and responsibilities so we have natural citizens people who are flesh-and-blood people who are natural beings they have their rights they have responsibilities so we are also saying those corporate citizens those businesses that are guided by law it's separate legal peasants they should also have their responsibilities as well as their rights so basically does corporate citizenship when we are saying those organizations they must also understand that they have in as much as they have rights to operate a separate legal peasants they also have responsibilities or they are also responsibilities that come with it then there is also what is known as corporate social investment that this is also part of corporate social responsibility and it includes the contribution that is made to societies exclude the contributions made through the core business activities so for instance a company may say they contribute a certain percentage of their profits to maybe sporting activities or to charity that particular commitment can actually be seen as corporate social investment if it is not part of the core business activities of that particular organization in the northern hemisphere this is also known as corporate and trophy like charity wake by business organizations corporate social responsibility in contemporary business management what is importance on this particular slide is to understand that corporate social responsibility is mainly driven by certain drivers they arrive at their reasons something that pushes companies to be to practice corporate social responsibility and these drivers are very very important for purposes of this course you will see them on page 156 of your textbook it starts at 1 on page 155 of your textbook where we have social drivers government drivers market drivers as well is ethical drivers so with social drivers basically organizations engage in corporate social responsibility activities because they want to create a reputation that will make them socially appealing to people in society because if people have a negative attitude to a negative perception towards your organization they may not want to do business with it they may not want to be associated with it they may actually push themselves away from your organization so to appear as if you are socially responsible to appears if you have a good to also gain a good reputation and good goodwill in society organizations engage in corporate social responsibility activities they give back to society they plow back to this community so and they also try by all means not to harm the environment or they take responsibility for the damage that they caused on the environment so that they can relate with people they are also government drivers organizations engaging in corporate social responsibility because the government requires them to do so they are actually laws that stipulate or that state that companies should take responsibility for their own actions so for that reason you may see that companies they may actually engage in corporate social responsibility for tax purposes so that they benefit from tax incentives and also so that they operate in line with the laws of the government they are also market drivers we buy they actually do companies actually engage in corporate social responsibility activities so as to gain living for us to reduce costs that is actually on page 156 of a textbook we market drivers up for are explained and why companies engage in this part of which is that they want to avoid fines they want to avoid fines they also want to avoid legal costs that may come with not engaging corporate social responsibilities in corporate social responsibility activities they also want to use the resources efficiently the also reducing recruitment costs for staff intention and reducing the cost of capital so if you look at this you actually see that corporate social responsibility activities can be engaged in for the mere fact that companies want to reduce costs however I must also know that market drivers also include the intention of organizations to increase revenue from their part which is the in advantage to organizations so you may actually see that they key companies can engage in popular social response activities to avoid boycotts people were quoting from their product so if they engage people by infuse their product and services that way they we have more sales and more revenue they may also do it to access certain markings clear access to markets which they would not have access to if they are not given back to the community if they have not interacted with the community so there are also reasons why organizations would actually pursue those market drivers then Epico drivers this relates to doing things that are generally acceptable in society so once you do something that is unethical some people may avoid you they may avoid working with you they may avoid doing business with you so to appear is ethical organizations also engage in corporate social responsibility activities ethical drivers are also clearly explained on page 156 of your textbook moving on to corporate governance governance the governance basically refer to the way in which a business makes its decision in how the affairs of that particular business actually manage so corporate governance is the system by which companies or organizations are managed in control who is Authority Wheeler's authority to do ABC who controls what so does corporate governance so roles and responsibilities of both within within a company in terms of good governance they are rows of executive directors they are also rows of non-executive directors like what is it that non-executive directors can do which cannot be done by executive directors what is it that executive directors can do which cannot be done by non-executive what are the differences anyway between these two so mainly the main difference between non-executive directors in executive directors is that executive directors of normally full-time employees of the organization if they are involved in the day-to-day operations of the organization so there are certain decision that they can make however they are also other decision that we cannot make without the endorsement of other directors who may be non-executive directors then they are also primary principles of good governance the primary principles of good governance I know sometimes we take this for granted and we assume that it is very create we all understand what this means but it's important that when you find time also go and read them in detail from page 159 to page one sixth of the prescribed textbook these are the principles of good governance fairness treating everyone fairly responsibility taking responsibility social responsibility discipline transparence independence and accountability so these are the primary principles of good governance for purposes of this course you need to be able to explain a bit about each and every one of these principles in the to explain them you can refer to page 159 in page 160 of the prescribed textbook corporate governance at compliance there are also lots of pods lots of guidelines that are used to determine appropriate standard of conduct and they are also consequences normally if you do not comply with what is required once you become a manager or a director in an organization if you are involved in the governance of that particular organization or in decision-making of that particular organization if you do not comply to setting rules to set them guidelines they are usually or they are they obviously there must be consequences so it's either you explain when you face more stringent consequences so there are three ways okay corporate governance also plays a role because they're the ones who make decisions they are the ones who also determine how organizations are in organization or how a company will engage in corporate social responsibility activities so it's corporate social responsibility activities find their way through corporate governance if those who are lifting those who are only making decisions in an organization decide not to engage in corporate social responsibility activities then nothing happens in nothing on earth so it is necessary to realize that corporate social responsibility only find its way through corporate governance and there are three ways in which an organization can determine how they will engage with the society how they will contribute to the common good of society how they will give back to the society how they were plowed back to the community there is what is known as the values based system the values based system will also have a stakeholder engagement process and also a combination of the farlows based system and step water engagement process I can refer you to page 163 of the prescribed textbook where the focus based system is described AC has a process whereby CSR a police or corporate social responsibility police is aligned with the company's own vision mission values and and guiding principles so it is these values that are being used to determine CSR activities or corporate social responsibility activities so if they are to engage in corporate social responsibility activities it will be in line with the values of the organization with the vision of the organization with the mission of the organization with the guidelines of the organization so they would stick to the values of that particular organization however I will take water engagement process in this case the directors would be leaders in an organization of the managers in an organization they will allow step water to determine what they want from the company it what they consider to be issues and culture of the company what is it that they expect from the company so instead of just coming up with your own values and you take your own values you impose them on the community to say no if we do ABC we have improved the community we disturb water engagement process you actually go to the community you listen to them what is it that is important to them then you implement that for their benefit remember they say whatever that is done without us is not for us whatever that is done without involving us may actually be against us so some organizations have come up with good projects they took them to the communities but they were not acceptable by the community simply because people in the communities were not involved in making those decisions then the third option is a combination of the value-based and the stakeholder engagement process which to me seems to be better because in this case a company is not just doing what they think is good from their site and they are also not doing what the community just thinks is good from the community sand but the Aqua we listen to the community then they also do something that is in line with their values with their vision with their mission reasons why companies engaging with stakeholders why it is important for step for companies to engage with stakeholders responsible companies want to understand and respond to society's expectations of a responsible company you cannot expect to just impose what you think is right on the community you need to also hear from them you need to also understand what is it that they consider is important from their own standpoint it get may be the means to your build a better relationship with all parties if you engage with other stakeholders you tend to understand them they tend to also understand you so you can build a working relationship with them engagement also help provide opportunities to align business practices with societal needs and expectations hoping drives long term sustainability and shareholder value so you can actually prosper an organization through engagement because that is where you can also identify opportunities as you engage with other stakeholders after borders are basically defined as patties that affect or that are affected by the activities of a company or of an organization we are premise the quarters this well is secondary stakeholders with premise taqaddas there is some contractual financial relationship with the company where else with secondary stakeholders these days less direct impact on the company examples of several stakeholders are activists non-government organizations the media and so forth but in terms of primer stakeholders this include shareholders as well as employees those that if a contractual relationship with the Contin the organization engagement is seen as an ongoing multifaceted process between the cooperation and step orders and purposes basically they include to provide information capacity building listening and responding to an inada including communities instep waters in decision-making processes they also help to develop goodwill and great understanding of objectives and priorities of the company engagement who also hope to establish realistic understanding of potential outcomes to avoid situations where the community only expects the organization to do a lot and for free and the organization also expects the community to just accept the organization as it is but if you engage at lists you understand one another there are also different levels of engagement these who also find them explained in your textbook but there are factors that influence or that affect the level of engagement which is this factor that we are explaining or that we included in this particular slide in this particular slide that the boss through interaction with stakeholders what are the goals that need to be achieved mode of communication does it allow a deeper engagement the nature of the relationship between the parties and also engagement approach that is used with the stakeholders so that can actually determine the level of engagement then also important are the principles of engagement because some people think knowing is a process that you can just do how perfectly they're feisty principles of engagement one being that you should try by all means to encourage and welcome parties from all parties that may have something of value so involvement you must try as possible as much as possible to engage everyone so the first principle is that of involvement where we are saying encourage broad involvement by welcoming interested parties and respecting their walls you should also build existing relationships and find finding new participants to enrich the dialogue then the other principle is that you ought to be comprehensive engagement ought to be comprehensive consider every issue discuss every issue the issues that are also discussed the ought to be relevant so focus on issues of greatest importance to the engagement process then we must always be Leming you also be able to help to uncover new perspectives and also seek mutual understanding and identifying mutually beneficial solutions to the current problems then it must not end his engagement you must actually implement and act on what you have agreed on doing there are through the stakeholder engagement process this is the process stakeholder engagement process it starts with preparing weber you identify and understand identify stakeholders also understand each other identify issues that you ought to discuss issues that you ought to engage on in understanding them then you set objectives you develop the engagement plan then engage that is thus when you actually meet the objectives that you have set in the very first step the next step would then be to evaluate where you assess the outcomes what you offer this edge to achieve what you plan to achieve did you achieve it then finally you share the information and improvement areas a sustainable development that's another aspect that you also ought to look at basically sustainable development is defined as development that meets the need of the future are the needs of the present without compromising the ability of future generations to meet their own means since resources are limited we mustn't that use them to a point where those that who come after us there we have nothing to use so sustainable development also encompasses a number of areas in highlights sustainability analysis tain ability is the idea of environmental economic and social progress and equity within the limits of the world's natural resources people speak of sustainable development also speak of the triple bottom line the three P's namely planet people and profit that is an organization if it's to make profits but whatever you do should benefit people without damaging the planet so this was it for corporate social responsibility and am sure you understood key concepts that you are supposed to understand you will also read this particular chapter in your textbook continue to read it when you have questions feel free to contact me directly on my email you can also contact me via blackboard thank you so much

greetings once again VEC 1 1 1 students we are continuing with chapter 5 in which we are basically looking at corporate social responsibility there are many definitions of what corporate social responsibility is people have taught different views so for that reason I will take directly from a text book on page 148 way to its definitions of corporate social responsibilities vary by age of among other things the different practical orientations of corporations towards their responsibilities different companies also gives varying emphasis to different aspects of corporate social responsibility for example community involvement socially responsible products in processes and socially responsible employee relations they do this to realize their business objectives the general consensus is that corporate social responsibility is an umbrella concept that&#39;s recognized certain factors that will soon be looking at so by the end of this chapter I should at least be able to define what corporate social responsibility is to explain why a company should consider corporate social responsibility programs you should also be in a position to define corporate governance and explain corporate governance compliance requirements also to understand who the stakeholders of a company ah it give reasons why companies should engage with its stakeholders like you any company wants to give back to the community when they want to contribute to the common good of the society why is it necessary for them to engage with the stakeholders before they just done what if they think is needed in the society without engaging with them also you should be able to describe how a company would go about engaging with its stakeholders like the stakeholder engagement process as well as the principles of engagement you should also be in a position to define the concept of sustainable development what is the thing about development some speak of the triple bottom line some speak of the three P&#39;s some speak of the issue of using resources wisely so that will not deplete them we should also be never said to describe the contribution of CSR to sustainable development this is the chapter outline that who will follow basically introduction introduction to corporate social responsibility corporate governance take word engagement sustainable development and that would be the end of the chapter as I have said there are debates as to what exactly CSR is in there different views from different organizations however this general consensus that corporate social responsibility includes these particular factors that we have on this slide that companies have a responsibility for their impact on society in the natural environment companies must be held responsible for their impact on the society as well as on the natural environment company is also FA responsibility for the behavior of others with whom they do business with for example their suppliers their customers if they caused any harm to the environment or to the society the cut those companies are also responsible companies also need to manage their relationship with the moai the society so basically this general consensus but these aspects actually corporate social responsibility there are also other terms that are important for us to understand which are basically corporate citizenship in corporate social investment corporate citizenship recognizes corporations organizations is legal peasants with certain rights and responsibilities so we have natural citizens people who are flesh-and-blood people who are natural beings they have their rights they have responsibilities so we are also saying those corporate citizens those businesses that are guided by law it&#39;s separate legal peasants they should also have their responsibilities as well as their rights so basically does corporate citizenship when we are saying those organizations they must also understand that they have in as much as they have rights to operate a separate legal peasants they also have responsibilities or they are also responsibilities that come with it then there is also what is known as corporate social investment that this is also part of corporate social responsibility and it includes the contribution that is made to societies exclude the contributions made through the core business activities so for instance a company may say they contribute a certain percentage of their profits to maybe sporting activities or to charity that particular commitment can actually be seen as corporate social investment if it is not part of the core business activities of that particular organization in the northern hemisphere this is also known as corporate and trophy like charity wake by business organizations corporate social responsibility in contemporary business management what is importance on this particular slide is to understand that corporate social responsibility is mainly driven by certain drivers they arrive at their reasons something that pushes companies to be to practice corporate social responsibility and these drivers are very very important for purposes of this course you will see them on page 156 of your textbook it starts at 1 on page 155 of your textbook where we have social drivers government drivers market drivers as well is ethical drivers so with social drivers basically organizations engage in corporate social responsibility activities because they want to create a reputation that will make them socially appealing to people in society because if people have a negative attitude to a negative perception towards your organization they may not want to do business with it they may not want to be associated with it they may actually push themselves away from your organization so to appear as if you are socially responsible to appears if you have a good to also gain a good reputation and good goodwill in society organizations engage in corporate social responsibility activities they give back to society they plow back to this community so and they also try by all means not to harm the environment or they take responsibility for the damage that they caused on the environment so that they can relate with people they are also government drivers organizations engaging in corporate social responsibility because the government requires them to do so they are actually laws that stipulate or that state that companies should take responsibility for their own actions so for that reason you may see that companies they may actually engage in corporate social responsibility for tax purposes so that they benefit from tax incentives and also so that they operate in line with the laws of the government they are also market drivers we buy they actually do companies actually engage in corporate social responsibility activities so as to gain living for us to reduce costs that is actually on page 156 of a textbook we market drivers up for are explained and why companies engage in this part of which is that they want to avoid fines they want to avoid fines they also want to avoid legal costs that may come with not engaging corporate social responsibilities in corporate social responsibility activities they also want to use the resources efficiently the also reducing recruitment costs for staff intention and reducing the cost of capital so if you look at this you actually see that corporate social responsibility activities can be engaged in for the mere fact that companies want to reduce costs however I must also know that market drivers also include the intention of organizations to increase revenue from their part which is the in advantage to organizations so you may actually see that they key companies can engage in popular social response activities to avoid boycotts people were quoting from their product so if they engage people by infuse their product and services that way they we have more sales and more revenue they may also do it to access certain markings clear access to markets which they would not have access to if they are not given back to the community if they have not interacted with the community so there are also reasons why organizations would actually pursue those market drivers then Epico drivers this relates to doing things that are generally acceptable in society so once you do something that is unethical some people may avoid you they may avoid working with you they may avoid doing business with you so to appear is ethical organizations also engage in corporate social responsibility activities ethical drivers are also clearly explained on page 156 of your textbook moving on to corporate governance governance the governance basically refer to the way in which a business makes its decision in how the affairs of that particular business actually manage so corporate governance is the system by which companies or organizations are managed in control who is Authority Wheeler&#39;s authority to do ABC who controls what so does corporate governance so roles and responsibilities of both within within a company in terms of good governance they are rows of executive directors they are also rows of non-executive directors like what is it that non-executive directors can do which cannot be done by executive directors what is it that executive directors can do which cannot be done by non-executive what are the differences anyway between these two so mainly the main difference between non-executive directors in executive directors is that executive directors of normally full-time employees of the organization if they are involved in the day-to-day operations of the organization so there are certain decision that they can make however they are also other decision that we cannot make without the endorsement of other directors who may be non-executive directors then they are also primary principles of good governance the primary principles of good governance I know sometimes we take this for granted and we assume that it is very create we all understand what this means but it&#39;s important that when you find time also go and read them in detail from page 159 to page one sixth of the prescribed textbook these are the principles of good governance fairness treating everyone fairly responsibility taking responsibility social responsibility discipline transparence independence and accountability so these are the primary principles of good governance for purposes of this course you need to be able to explain a bit about each and every one of these principles in the to explain them you can refer to page 159 in page 160 of the prescribed textbook corporate governance at compliance there are also lots of pods lots of guidelines that are used to determine appropriate standard of conduct and they are also consequences normally if you do not comply with what is required once you become a manager or a director in an organization if you are involved in the governance of that particular organization or in decision-making of that particular organization if you do not comply to setting rules to set them guidelines they are usually or they are they obviously there must be consequences so it&#39;s either you explain when you face more stringent consequences so there are three ways okay corporate governance also plays a role because they&#39;re the ones who make decisions they are the ones who also determine how organizations are in organization or how a company will engage in corporate social responsibility activities so it&#39;s corporate social responsibility activities find their way through corporate governance if those who are lifting those who are only making decisions in an organization decide not to engage in corporate social responsibility activities then nothing happens in nothing on earth so it is necessary to realize that corporate social responsibility only find its way through corporate governance and there are three ways in which an organization can determine how they will engage with the society how they will contribute to the common good of society how they will give back to the society how they were plowed back to the community there is what is known as the values based system the values based system will also have a stakeholder engagement process and also a combination of the farlows based system and step water engagement process I can refer you to page 163 of the prescribed textbook where the focus based system is described AC has a process whereby CSR a police or corporate social responsibility police is aligned with the company&#39;s own vision mission values and and guiding principles so it is these values that are being used to determine CSR activities or corporate social responsibility activities so if they are to engage in corporate social responsibility activities it will be in line with the values of the organization with the vision of the organization with the mission of the organization with the guidelines of the organization so they would stick to the values of that particular organization however I will take water engagement process in this case the directors would be leaders in an organization of the managers in an organization they will allow step water to determine what they want from the company it what they consider to be issues and culture of the company what is it that they expect from the company so instead of just coming up with your own values and you take your own values you impose them on the community to say no if we do ABC we have improved the community we disturb water engagement process you actually go to the community you listen to them what is it that is important to them then you implement that for their benefit remember they say whatever that is done without us is not for us whatever that is done without involving us may actually be against us so some organizations have come up with good projects they took them to the communities but they were not acceptable by the community simply because people in the communities were not involved in making those decisions then the third option is a combination of the value-based and the stakeholder engagement process which to me seems to be better because in this case a company is not just doing what they think is good from their site and they are also not doing what the community just thinks is good from the community sand but the Aqua we listen to the community then they also do something that is in line with their values with their vision with their mission reasons why companies engaging with stakeholders why it is important for step for companies to engage with stakeholders responsible companies want to understand and respond to society&#39;s expectations of a responsible company you cannot expect to just impose what you think is right on the community you need to also hear from them you need to also understand what is it that they consider is important from their own standpoint it get may be the means to your build a better relationship with all parties if you engage with other stakeholders you tend to understand them they tend to also understand you so you can build a working relationship with them engagement also help provide opportunities to align business practices with societal needs and expectations hoping drives long term sustainability and shareholder value so you can actually prosper an organization through engagement because that is where you can also identify opportunities as you engage with other stakeholders after borders are basically defined as patties that affect or that are affected by the activities of a company or of an organization we are premise the quarters this well is secondary stakeholders with premise taqaddas there is some contractual financial relationship with the company where else with secondary stakeholders these days less direct impact on the company examples of several stakeholders are activists non-government organizations the media and so forth but in terms of primer stakeholders this include shareholders as well as employees those that if a contractual relationship with the Contin the organization engagement is seen as an ongoing multifaceted process between the cooperation and step orders and purposes basically they include to provide information capacity building listening and responding to an inada including communities instep waters in decision-making processes they also help to develop goodwill and great understanding of objectives and priorities of the company engagement who also hope to establish realistic understanding of potential outcomes to avoid situations where the community only expects the organization to do a lot and for free and the organization also expects the community to just accept the organization as it is but if you engage at lists you understand one another there are also different levels of engagement these who also find them explained in your textbook but there are factors that influence or that affect the level of engagement which is this factor that we are explaining or that we included in this particular slide in this particular slide that the boss through interaction with stakeholders what are the goals that need to be achieved mode of communication does it allow a deeper engagement the nature of the relationship between the parties and also engagement approach that is used with the stakeholders so that can actually determine the level of engagement then also important are the principles of engagement because some people think knowing is a process that you can just do how perfectly they&#39;re feisty principles of engagement one being that you should try by all means to encourage and welcome parties from all parties that may have something of value so involvement you must try as possible as much as possible to engage everyone so the first principle is that of involvement where we are saying encourage broad involvement by welcoming interested parties and respecting their walls you should also build existing relationships and find finding new participants to enrich the dialogue then the other principle is that you ought to be comprehensive engagement ought to be comprehensive consider every issue discuss every issue the issues that are also discussed the ought to be relevant so focus on issues of greatest importance to the engagement process then we must always be Leming you also be able to help to uncover new perspectives and also seek mutual understanding and identifying mutually beneficial solutions to the current problems then it must not end his engagement you must actually implement and act on what you have agreed on doing there are through the stakeholder engagement process this is the process stakeholder engagement process it starts with preparing weber you identify and understand identify stakeholders also understand each other identify issues that you ought to discuss issues that you ought to engage on in understanding them then you set objectives you develop the engagement plan then engage that is thus when you actually meet the objectives that you have set in the very first step the next step would then be to evaluate where you assess the outcomes what you offer this edge to achieve what you plan to achieve did you achieve it then finally you share the information and improvement areas a sustainable development that&#39;s another aspect that you also ought to look at basically sustainable development is defined as development that meets the need of the future are the needs of the present without compromising the ability of future generations to meet their own means since resources are limited we mustn&#39;t that use them to a point where those that who come after us there we have nothing to use so sustainable development also encompasses a number of areas in highlights sustainability analysis tain ability is the idea of environmental economic and social progress and equity within the limits of the world&#39;s natural resources people speak of sustainable development also speak of the triple bottom line the three P&#39;s namely planet people and profit that is an organization if it&#39;s to make profits but whatever you do should benefit people without damaging the planet so this was it for corporate social responsibility and am sure you understood key concepts that you are supposed to understand you will also read this particular chapter in your textbook continue to read it when you have questions feel free to contact me directly on my email you can also contact me via blackboard thank you so much

Transcript for:Corporate Social Responsibility

Transcript for:
Corporate Social Responsibility