Introduction to Amazon Ads Strategy

• Presenter: Sean
• Background: Built and sold a six-figure Amazon KDP business, now building a new KDP account.
• Purpose: Offer unbiased publishing advice; provide a free training link for building an Amazon KDP business.

Importance of Running Amazon Ads

• Benefits of Ads:

  • Increase book's ranking and organic sales.
  • Faster business results.
  • Ads do not sell books; they just increase visibility.

• Mindset:

  • A good book is essential for ad success.
  • No perfect ad strategy guarantees success.
  • Success with ads requires constant testing and optimization.

Characteristics of a Good Book

• High demand keyword.
• Attractive cover and title.
• Well-made description and A+ content.
• Plenty of positive reviews (at least 15 recommended).

Recommended Ad Setup Process

1. Initial Setup:

   • Manual targeting keyword campaign.
   • Manual targeting product campaign.

2. After 2 Weeks:

   • Automatic targeting campaign.
   • Start scale campaign with winning keywords.

3. Campaign Steps:

   • Use Chrome plugin AMZ suggestion expander for keyword ideas.
   • Set manual bids and use dynamic bids down only for budget control.
   • Recommended budget: $10 per day (or less for low budget situations).

Running Ads on KDP Dashboard

• Target Markets: US, UK, Canada.
• Tools:
  • Publisher Rocket for expanded keyword suggestions.
  • Helium 10 for advanced keyword competition analysis.

Optimization and Scaling

• Key Metrics:

  • Minimum 1,000 impressions or 10 clicks per target.
  • Regularly move winning keywords into scale campaigns.

• ACOS Strategy:

  • Above break-even (40%): Lower bids.
  • Below break-even: Increase bids by 3-5 cents.

• Optimization Frequency:

  • Twice a week; spend around 1 hour per week.

Troubleshooting Common Issues

• Low Impressions: Increase bid or ensure relevance.
• No Clicks: Improve cover, title, or reduce price.
• No Sales: Improve book description, A+ content, or reviews.
• High ACOS: Increase book price or decrease bid.

Outsourcing Ads Management

• Why Outsource?

  • Focus on creating more books and getting reviews.
  • Recommended when earning over $500/month.

• Services: Asid and Backed by (experts in Amazon KDP).

Conclusion

• Advanced Strategies: Available in Sean's complete publishing program.
• Support: One-on-one coaching, private Facebook group, weekly Q&A calls.
• Program Goal: Help scale publishing business.
• Free Resources: YouTube videos for step-by-step guidance.

Additional Resources

• Link to free training and complete publishing program for further learning.