Coca-Cola marketing strategy a case study Coca-Cola marketing strategy a case study 2022 Coca-Cola one of the globally well-known soft drink producing Brands is still leading on top number one competing with all other soft drink producing brands in the market the brand marketing strategy of Coca-Cola is exceptionally unique Coca-Cola first set up its roots in 1886 and is still somehow capable of competing with every other soft drink brand in the market but before we start moving forward make sure to subscribe Channel and click on the Bell icon Sprint seal provides training programs certification programs on their websites if you're interested in them do check out the links in the description starting with nine servings a day Coca-Cola now produces about 1.9 billion servings each day Paula's marketing straight IES are so precisely designed that they have a strong brand base as well as Global recognition a well-designed strategy can help any company run down the right track towards the company's success the precise marketing plan of Coca-Cola's growth is still a mystery in this article we will try to break down the Coca-Cola marketing strategy that we have studied what is Coca-Cola Coca-Cola is a type of carbonated soft drink that is being produced by the Coca-Cola Company it was initially intended to serve as a patient's medicine drink as a medicine the Coca-Cola recipe was a known remedy but now the formula for the soft drink remains a trade secret taking the name of the drink as a reference this soft drink refers to a drink containing a blend of coca leaves and cola nuts which basically is a source of caffeine to compete with the leading companies as always there would always be competitors who would come up with Alternatives although there are so many competitors out there none of them have ever won against the Coca-Cola's marketing strategy from pharmacists Elixir to Global refresh drink on May 8 1886 Dr John Pemberton sold the first glass of Coca-Cola initially Coca-Cola was being sold at a pharmacy in downtown Atlanta it was first intended to be served as a patient's medicine this medicine drink slowly turned into a refreshment drink and now it is served as an alternative to fresh juice due to its wide availability across the globe spanning across 200 plus countries the company now serves about 1.9 billion servings daily what is Coca-Cola marketing strategy success for a company can only be achieved by designing a properly planned marketing campaign marketing is the key to the success of any company or project marketing strategies can be done in multiple formats it all depends on what type of product is being produced by the company the worldwide success of Coca-Cola can only be possible with a properly planned marketing strategy Coca-Cola marketing strategies were mostly first experimented with before planning Coca-Cola advertising strategy G is one of the examples Coca-Cola's marketing strategy ensures that the customer's needs are met for every step they take they make sure that their customer volume will not decrease these are some of Coca-Cola's advertising strategy and marketing strategies that inspired their competitors and other companies Global advertising creative advertising was always one of the key concepts of the Coca-Cola marketing strategy every time Coca-Cola works on Advertising their brand they do it worldwide together with this they also respect their customers from every country they serve hence they made themselves sure to provide their customers with what they wanted making the product available everywhere help them cover all corners of the world labeling done in Regional languages helped in developing emotional branding partnering with regional outlets and celebrities served more customers creative advertising entertained and attracted more customers branding a brand of any kind is first identified and recognized by its logo it is very important to know what you give to your customers the logo color caption all of these are part of The Branding Coca-Cola understood this very well and did the Same by maintaining the same brand logo they made their customers understand that they were holding a branded item in their hands the labeling pattern became a trademark for the Coca-Cola brand and everyone can tell which one is a Coca-Cola simply by looking at it portfolio marketing branding also depends on the portfolio of the company the Coca-Cola marketing strategy made sure that the company's portfolio was nicely maintained within their Niche the Coca-Cola brand grew by introducing multiple new products into the market they managed to keep their portfolio limited to beverages like juices teas coffees and soft drinks this also helped them Reach more customers with different preferences and tastes for soft drinks they began to buy companies producing native products to First expand their portfolio for Native customers they gradually conveyed that they also had other products from their production and customers responded to them by buying them native companies like Maza Fanta and Sprite depended on Coca-Cola marketing strategy to expand their own brand this helped not only Coca-Cola in expanding their customer base but also other local soft drink companies competing with prices when you receive Global recognition you start to receive more competitors this makes it hard to compete with prices the Coca-Cola marketing strategy was precisely designed to not only cut down the MRP but somehow maintain the profits of the products this helped to maintain their customer volume the pricing strategy and the marketing plan of Coca-Cola not only helped them smartly compete with competitors but also helped gain more customers Coca-Cola's marketing strategy suggests that the company change its pricing frequently what makes Coca-Cola marketing strategy so successful Coca-Cola is one of those very few companies that provide what their customers crave they do not take advantage of this and they always try to provide customers with a quality drink as the brand has quoted open a Coke open happiness the Coca-Cola marketing strategy is not just a plan for marketing and promoting their product it is all a part of a person's needs they maintain that connection with their customers and always plan according to the response from Republican media this helps them design a strategy that helps them never lose their customer volume if you found this video informative and useful we'll always bring new Concepts explained for you so stay tuned with Sprint seal and if you like the video to share if have any doubts or queries do let us know in the comment section use the coupon code YouTube 10 in our website to get 10 off on all our courses