Always Up-to-Date Guide to Social Media Video Specs

Summary

• Comprehensive guide covering video specs for major social media platforms: Facebook, Instagram, TikTok, Twitter (X), YouTube, LinkedIn, Pinterest, and Snapchat.
• Details include video resolutions, aspect ratios, file sizes, formats, and lengths for both organic and ad content.
• Specifications cover different video formats like in-feed videos, Stories, and Reels.
• Specs are native to platforms unless stated otherwise.

Key Features

• Reference Tools:
  • Social media video specs Google Doc
  • Social media image sizes guide
  • Social media video content workbook
  • Sprout-supported files and sizes

Facebook Video Specs

In-Feed Shared Post Videos

• Resolution: 1280x720, 720x1280
• Aspect Ratio: 16:9, 9:16
• Max File Size: 10GB, 3GB in Sprout
• Formats: MP4, MOV
• Length: 1 second to 240 minutes

Facebook Reels

• Resolution: 1080p
• Aspect Ratio: 9:16
• Max File Size: No limit
• Length: 3 seconds to 90 seconds

Facebook Stories

• Resolution: 1080p
• Aspect Ratio: 9:16 and 4:5 to 1.91:1
• Max File Size: 4GB

Facebook Video Ad Specs

• In-Feed Video Ads:
  • Resolution: 1080x1080 minimum
  • Aspect Ratio: 1:1 or 4:5
  • Max File Size: 4GB
• Carousel Video Ads:
  • Resolution: 1080x1080 minimum
  • Aspect Ratio: 1:1
  • Max File Size: 4GB
• Collection Video Ads:
  • Resolution: 1080x1080 minimum
  • Aspect Ratio: 1:1
• Instant Experience Video Ads:
  • Minimum width: 720 pixels
  • Max File Size: 4GB
• Slideshow Video Ad:
  • Resolution: 1080x1080
• Stories Ads:
  • Resolution: 1080x1080

Instagram Video Specs

Carousel Video

• Resolution: 1080x1080, 1080x1350
• Aspect Ratio: 9:16

Instagram Reels

• Resolution: 720p minimum
• Aspect Ratio: 9:16 recommended

Instagram Stories

• Resolution: 1080x1080
• Aspect Ratio: 9:16

Instagram Video Ad Specs

• Carousel Video Ad:
  • Resolution: 1080x1080
• Stories Ads:
  • Resolution: 1080x1080

TikTok Video Specs

In-Feed Videos

• Resolution: 1080x1920
• Aspect Ratio: 9:16

TikTok Feed Ads

• Resolution: 540x960, 640x640, 960x540
• Aspect Ratio: 9:16, 1:1, 16:9

Twitter Video Specs

Landscape & Portrait Videos

• Resolution: 1280x720 (landscape), 720x1280 (portrait)

Twitter Video Ad Specs

• Resolution: 1280x720 (landscape), 720x1280 (portrait)

YouTube Video Specs

Video Player

• Resolution: Range from 240p to 4320p
• Aspect Ratio: 16:9

YouTube Shorts

• Resolution: Same as standard YouTube videos

YouTube Video Ad Specs

• Skippable, Non-Skippable, Mid-Roll, Bumper Video: Follows standard YouTube video player dimensions

LinkedIn Video Specs

In-Feed Video

• Resolution: 256x144 (min) to 4096x2304 (max)

LinkedIn Video Ads

• Dimensions: Varied, up to 1920x1080

Pinterest Video Specs

Shared Video Pins and Standard Width Video Ads

• Aspect Ratio: 1:1, 2:3, 4:5, 9:16

Max Width Video Ads

• Aspect Ratio: 1:1

Snapchat Video Specs

Single Videos and Single Video Ads

• Resolution: 1080x1920

Long-Form Story Video Ads

• Resolution: 1080x1920

This guide ensures marketers can optimize video content across various social media platforms effectively.